InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Customer Cartography: Where to Begin. “We

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

InMoment XI

JULY 13, 2023

The discussion around preparation also highlighted the importance of assessing product alignment with target customers, the risks of non-compliance, and the benefits of adopting a customer-first approach. Ensuring the needs of vulnerable customers are met was also discussed as a crucial aspect of achieving desired outcomes.

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

InMoment XI

AUGUST 3, 2023

Addressing the challenge of unstructured data necessitates investing in cutting-edge technologies and data management strategies to unlock its true potential and gain a competitive advantage in the era of data-driven decision-making.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

InMoment XI

DECEMBER 10, 2024

The Importance of Reducing Customer Churn A customer-centric approach cant succeed without addressing customer churn. Here are a few reasons why reducing churn is essential for business gains: It increases revenue stability : Retaining customers ensures a steady revenue stream, helping you minimize acquisition costs.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 25, 2024

Proactively managing your restaurant’s reputation enhances your brand image and makes your business more appealing to potential customers. It gives restaurants a competitive advantage. It’s important to deliver a consistently positive customer experience across all touchpoints.

Feedback 195

Feedback Management Social Media 2024 195

Hello Customer

MAY 19, 2021

Organizations have multiple touchpoints which define their level of customer centricity. We think of touchpoints such as digital channels and salespeople, but many often forget the one that is perhaps the most important, the contact center. Because it’s a crucial driver to create customer loyalty.

Competitive Advantage 98

Competitive Advantage Customer Care 2021 Customer Centricity 98

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

GetFeedback

JANUARY 12, 2020

airline industry, is rightly concerned with delivering the value customers expect, and so will not “fix” individual touchpoint issues even when customers request. Customer touchpoints vs. journeys. Let’s take a deeper look at customer experiences by distinguishing between touchpoints and a journey.

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

Lumoa

OCTOBER 24, 2023

One surefire way to deliver happiness to customers is to create a culture of happiness within the company. This article addresses the importance of happiness in customer experience, explains how happiness can drive growth and become a competitive advantage, and is inspired by the fireside chat “How can we use the science of happiness in CX?”

Competitive Advantage 78

Competitive Advantage Customer Experience Net Promoter Score Culture 78

InMoment XI

JULY 23, 2024

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Positive Word-of-Mouth: Happy customers are more likely to recommend your brand to others, expanding your customer base.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

GetFeedback

MARCH 20, 2019

Why customer voice is important. Even though most organizations would agree that they’re customer-centric, only a few are actually delivering experiences that align with the customer voice. This becomes even more problematic when you consider that poor customer experience is costing U.S. companies $136.8

Customer Voice 210

Customer Voice Net Promoter Score Customer Centricity Competitive Advantage 210

InMoment XI

SEPTEMBER 5, 2024

Why Voice of the Customer Is Important Voice of the Customer data is important for several reasons in business and product development. Primarily, Voice of the Customer programs help organizations become more customer-centric by understanding customer needs, preferences, and expectations.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Retently

MARCH 11, 2025

But CX isnt just about making things easier its a major competitive advantage. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. If a brand cant deliver, shoppers will switch to one that can.

Management 115

Management Customer Experience Roadmap NPS 115

Think Customers

APRIL 10, 2025

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

TechSee

APRIL 10, 2019

In the highly competitive telecom industry, customer experience is a critical factor in building and maintaining a competitive advantage. A recent report by Forrester takes this concept one step further by proving that improving customer experience in telecoms delivers a boost to all KPIs.

Customer Experience 154

Customer Experience Omnichannel Customer Centricity Social Media 154

ShepHyken

OCTOBER 9, 2018

They discussed how to create a consistent customer experience, why you should listen to your customers (and what to do with what they tell you), and how you can create a customer-centric organization. The customer experience is everything the customer experiences with your company. About : Sean McDade Ph.D.

Customer Centricity 108

Customer Centricity Competitive Advantage Touchpoint Feedback 108

TechSee

APRIL 10, 2018

As businesses increasingly realize that leveraging the power of technology creates a clear competitive advantage, the future of the BPO industry has become dependent on its willingness to adopt new growth and BPO technology trends that will serve as a value multiplier for their offerings. BPO Technology trends: Blessing or Curse?

Call Center 139

Call Center Technology Competitive Advantage 2016 139

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

Thematic

FEBRUARY 24, 2025

Companies that actively apply customer insights boost retention, loyalty, and competitive advantage. Businesses need to collect, analyze, and apply customer feedback effectively. Analyze customer interactions across multiple touchpoints. So, how do you turn insights into action?

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Happy or Not

NOVEMBER 13, 2024

Exceptional customer service goes beyond simply addressing customer inquiries—it involves anticipating needs, personalizing customer interactions, and delighting customers at every touchpoint. It showed how personalized support and customer-centric solutions can result in happy customers who feel valued.

Customer Service 36

Customer Service Hospitality Customer Centricity Sports 36

InMoment XI

DECEMBER 7, 2023

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

SaleMove

FEBRUARY 19, 2021

Whether they text a question at 2 pm or ask via online chat at 2 am, customers expect knowledgeable service whenever they need it. Companies that meet expectations and deliver the best customer experience gain a competitive advantage. This is both a challenge and also an opportunity.

Contact Center 69

Contact Center Customer Centricity Virtual Agent Competitive Advantage 69

Lumoa

JANUARY 9, 2018

For larger organizations, the top customer experience challenge will be figuring out how to strategically invest for the present while staying nimble for the future. You don’t need to worry about being left behind in five years if you can’t keep your customers for the next five weeks. Let’s think in customer touchpoints instead.

2018 133

2018 Customer Experience Competitive Advantage 2017 133

Eptica

NOVEMBER 8, 2017

Date: Wednesday, November 8, 2017 How to make your organization truly customer centric. Author: Olivier Njamfa We all know that today it’s vital to put customers at the heart of your business. How do you become more customer centric? The importance of security and GDPR to the digital customer experience.

Customer Centricity 96

Customer Centricity Chief Customer Officer 2017 Competitive Advantage 96

InMoment XI

FEBRUARY 1, 2024

By understanding these predictive patterns, companies can tailor their strategies proactively, ensuring they are always one step ahead in meeting customer needs and expectations. This forward-looking approach is vital for maintaining competitive advantage and fostering customer loyalty.

Social Media 195

Social Media Metrics Telecommunications Insights 195

Calabrio

MARCH 4, 2025

Thats why, to offer customer experience excellence across all these touchpoints, the key word is not multichannel but omnichannel. And why is it so critical to customer service and the all-important hub that is the omnichannel contact center? As consumers, we expect more than the flexibility of multiple channels.

Contact Center 52

Contact Center Omnichannel 2025 Touchpoint 52

Pointillist

SEPTEMBER 10, 2020

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? This often results in irrelevant and inconsistent customer experiences.

Customer Journey 128

Customer Journey Touchpoint Customers Interaction 128

ShepHyken

JULY 26, 2019

Whereas customer experience is something where you book a vacation via phone. That’s when customer experience comes into play. Every single touchpoint needs to be covered right from the moment they hear about you or found via Google to how easy or difficult it was to purchase things from you. Consumer research. Marketplace data.

Blog 119

Blog Customer Experience Net Promoter Score Competitive Advantage 119

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer Centricity 48

Customer Centricity Customer Engagement Engagement 2018 48

Calabrio

MARCH 5, 2025

Integrate channels and tools in one place Quality monitoring involves tracking interactions across multiple touchpoints simultaneously. That’s why an integrated solution matters: it centralizes data from sources such as CRM platforms and customer surveys, offering a holistic view of your contact center operations.

2025 52

2025 Contact Center Call Center Average Handle Time 52

SaleMove

FEBRUARY 19, 2021

Whether they text a question at 2 pm or ask via online chat at 2 am, customers expect knowledgeable service whenever they need it. Companies that meet expectations and deliver the best customer experience gain a competitive advantage. This is both a challenge and also an opportunity.

Contact Center 52

Contact Center Customer Centricity Virtual Agent Competitive Advantage 52

Calabrio

FEBRUARY 16, 2017

According to Gartner’s annual CMO spend survey, as customer experience becomes the key to gaining a competitive advantage, CMOs will spend more on tech to support their CX goals. In 2017, we’ll see leading marketing organizations expand to incorporate contact center touchpoints with voice-of-the-customer analytics technology.

2017 61

2017 Customer Engagement Engagement Contact Center 61

ShepHyken

JANUARY 24, 2022

How Can We Make Our Organizations Truly Customer-centric? diginomica) Customer Success isn’t just the name of a department – it’s a top-down, company-wide philosophy and responsibility to deliver an exceptional customer experience. Michelle MacCarthy of Unit4 shares practical steps to fulfil the customer-centric promise.

2022 70

2022 Article Customer Service Magazine 70

Retently

MARCH 10, 2022

You can of course try to stand out with competitive advantages like more features or buy them off with incentives; however, you will be always facing the challenge to lose this customer. Integrate support and marketing tools for a complete overview of the customer experience. Create a customer-centric culture.

E-support 147

E-support Poor Customer Service Customer Success Customers 147

Second to None

JULY 5, 2024

Businesses must prioritize customer experience. They must ensure that every touchpoint, from marketing to post-purchase support, is seamless. In this new landscape, businesses must be agile, innovative, and customer-centric. This lets them provide custom and seamless experiences across all touchpoints.

Consumers 71

Consumers Social Media Omnichannel Customer Centricity 71

Interactions

SEPTEMBER 19, 2024

The rise of Generative AI and other advanced technologies has further complicated this landscape, offering new opportunities but also creating challenges in ensuring consistency, accuracy, and efficiency across all customer touchpoints. However, navigating this complex environment requires more than just adopting the latest technology.

Customer Service 62

Customer Service Insurance Competitive Advantage Call Center 62

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. But WHY is customer experience so important? And one such company is IKEA.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83