Lumoa

OCTOBER 24, 2023

One surefire way to deliver happiness to customers is to create a culture of happiness within the company. This article addresses the importance of happiness in customer experience, explains how happiness can drive growth and become a competitive advantage, and is inspired by the fireside chat “How can we use the science of happiness in CX?”

Competitive Advantage 78

Competitive Advantage Customer Experience Net Promoter Score Culture 78

InMoment XI

DECEMBER 10, 2024

This information guides product development to better fulfill customer needs and goals. It gives you a competitive advantage: Your product and business improvements will likely enhance customer satisfaction. As a result, youll succeed in retaining and acquiring customers to increase your market share.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 23, 2024

Here are a few reasons why customer experience in banking is an even bigger competitive advantage than ever before: It helps build trust during uncertain times. In a period of financial anxiety, customers are looking for institutions they can trust. Start by capturing customer insights.

Banking 195

Banking Customer Experience Financial Touchpoint 195

Retently

MARCH 11, 2025

But CX isnt just about making things easier its a major competitive advantage. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. CX Managers dont just react to problems, they anticipate them.

Management 115

Management Customer Experience Roadmap NPS 115

InMoment XI

APRIL 9, 2025

It provides a competitive advantage. When businesses can confidently predict sales, they are better equipped to capitalize on shifts in customer preferences and stay one step ahead of the competition. Meanwhile, the customer insights highlight intent and sentiment in a conversation to gauge satisfaction levels.

Sales 195

Sales Competitive Advantage Omnichannel Social Media 195

Win the Customer

NOVEMBER 29, 2024

Informed Decision-Making: Customer journey maps provide valuable insights that can inform product development, marketing strategies, and customer service initiatives. Competitive Advantage: By understanding your customers better than your competitors, you can gain a significant advantage in the market.

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

Bob Hayes

NOVEMBER 5, 2017

A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging companies, leverage their data differently. primarily customer experience or customer success programs). Analytical Leaders Focus on Generating Customer Insights.

Competitive Advantage 101

Competitive Advantage Customer Experience White Paper Download 101

Peter Lavers

FEBRUARY 18, 2015

Whilst debating there, on the relative importance of metrics verses action, I’ve been reminded of the importance of creating a customer insight team culture which drives action. As a final comment, just let me say that this also has benefits for your customer insight team members.

Culture 70

Culture Customer Insights Insights Competitive Advantage 70

Alida

APRIL 4, 2017

As these examples show, investing in technologies that bridge offline and online experiences can provide a significant competitive advantage. Understand customer habits. Home audio brand Sonos, for instance, recently opened a “listening boutique” store, where customers can experience the company’s innovative products in person.

E Commerce 191

E Commerce Retail Innovation Omnichannel 191

Bob Hayes

NOVEMBER 5, 2017

A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging companies, leverage their data differently. primarily customer experience or customer success programs). Analytical Leaders Focus on Generating Customer Insights.

Competitive Advantage 94

Competitive Advantage Customer Experience White Paper Download 94

GetFeedback

MARCH 20, 2019

It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services. A customer voice program focuses on capturing the expectations, likes, and dislikes of your customers. In essence, a customer voice program gives your customers a voice within your organization.

Customer Voice 210

Customer Voice Net Promoter Score Customer Centricity Competitive Advantage 210

Forrester's Customer Insights

APRIL 21, 2021

Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories.

Competitive Advantage 64

Competitive Advantage Brands B2B Engagement 64

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Think Customers

APRIL 10, 2025

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. Action Point: Incorporate CX performance indicators into employee compensation structures across departments.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

Thematic

MARCH 26, 2025

In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customer insights.

Feedback 62

Feedback Social Media Customers E-support 62

Alida

JULY 26, 2016

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Don’t think of market research as a department.

2016 162

2016 Customer Experience E Commerce Insurance 162

Alida

OCTOBER 15, 2017

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.

Competitive Advantage 100

Competitive Advantage 2017 2025 Customer Journey 100

InMoment XI

FEBRUARY 5, 2024

This can be a powerful motivator for potential customers who are considering a purchase or service. Customer Insights: Reviews offer businesses insights to the emotions and experiences of their customers. This can help identify pain points and lead to making decisions that positively impact the customer experience.

Competitive Advantage 195

Competitive Advantage 2024 Consumers Feedback 195

Alida

SEPTEMBER 22, 2016

SRO to hear 4 great brands talk how connecting with community gives competitive advantage #mrx #innovation #vcsummit pic.twitter.com/4kJDSW4uFz. Use consumer insight through the product innovation cycle. RELATED STORIES: How DEWALT uses customer insight to accelerate innovation [customer story and video].

2016 267

2016 Innovation Marketing Insights 267

InMoment XI

SEPTEMBER 5, 2024

VoC data is also a valuable source of insights for innovation. Understanding customer pain points and desires can guide the development of new products or features that address unmet needs, giving companies a competitive advantage. Solicit customer feedback to evaluate new ways of gaining a competitive advantage.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

CSM Magazine

APRIL 12, 2023

Join an expert panel of leading CS & CX executives: Wilson Nieves, SVP Customer Experience, Citizen Watch Group Vanessa Roknic, Director, Digital Transformation & Innovation, Novo Nordisk Grant Hartanov, Senior Director, Unified CXM Best Practices Group, Sprinklr Josh Wheeler, Strategic Director, Customer Service & Experience Portfolio, (..)

Webinar 52

Webinar Customer Insights Insights Competitive Advantage 52

Optimove

FEBRUARY 18, 2025

Whether determining which products to promote and when or adjusting stock levels, data offers clear, evidence-based insights that drive smarter decisions. Improved Customer Insights :Understanding customer behavior and preferences is critical to creating personalized experiences.

Retail 52

Retail Download Competitive Advantage Loyalty 52

Thematic

FEBRUARY 12, 2025

Refine app features and usability based on real-time customer insights. Improve customer engagement by responding to emerging sentiment trends. Why Real-Time Matters ✅ Immediate response to customer complaints = better CX A fast resolution can turn an unhappy customer into a brand advocate.

Social Media 62

Social Media Insights Feedback Brands 62

InMoment XI

NOVEMBER 15, 2023

For example, a retail company can use analytics to identify which products are most popular during specific seasons, allowing them to optimize inventory and marketing efforts to meet customer demands accurately. Competitive Advantage : Companies that prioritize customer experience often outperform their competitors.

Insights 243

Insights E Commerce Customer Experience E-support 243

Bob Hayes

JULY 1, 2015

Data analytics play a critical role in helping businesses create a competitive advantage and drive innovation. ————————– In TCE: Total Customer Experience , learn more about how you can extract customer insights through analytics of your business data.

Innovation 106

Innovation Competitive Advantage Measurement Insights 106

Bob Hayes

OCTOBER 23, 2017

We surveyed 80+ customer-centric professionals in companies with formal customer-centric programs (e.g., We found that analytical leading companies, more so than analytical lagging companies, infuse analytics practices throughout their entire customer program, from setting strategy to delivering insights.

White Paper 68

White Paper Competitive Advantage Government Customer Centricity 68

Alida

NOVEMBER 28, 2017

The company’s insight community is its main source of customer insight and its primary CRM tool, she said, so being process-driven is essential for successfully managing the volume of input. She recommends having a point of contact for each insight community.

Insights 100

Insights Competitive Advantage Innovation 2017 100

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

2023 78

2023 Customer Experience Competitive Advantage 2021 78

Alida

APRIL 11, 2017

Deep customer insight will help dealerships optimize their service levels and pricing. The key is fostering ongoing, authentic dialogue with customers. Companies that truly understand their customers are uniquely positioned to overcome mistrust, offer superior customer experience and create a sustainable competitive advantage.

Automotive 113

Automotive Competitive Advantage Loyalty Consumers 113

Customer Bliss

MARCH 30, 2017

Visually, a slice of it looks like this: And that’s actually a good place to start in general on the idea of customer experience labs: what are they, why do companies typically use one, and what’s the desired end state? What are customer experience labs? The yin and yang of customer experience labs.

Customer Experience 195

Customer Experience Banking Net Promoter Score Call Center 195

Thematic

JANUARY 16, 2025

Text analytics digs into data—customer reviews, emails, and social media posts—to show you what’s working and what’s not. Customer insights help you make smarter decisions to improve your products and services. When you do, your customers will be happier. It’s simple.

Social Media 62

Social Media Travel Feedback Competitive Advantage 62

Qualtrics

JULY 2, 2020

Speed to regular insights is fundamental in our new reality and a big competitive advantage. It empowers businesses to provide customers with what they need, when they need it. The importance of quick access to regular insights is echoed by Raj. Priming business for the “new normal”. Request Demo.

Competitive Advantage 26

Competitive Advantage Brands Insights Consumers 26

ShepHyken

SEPTEMBER 10, 2021

Speak to your customers in a conversational and personal tone. Prioritize your existing customers over the acquisition of potential customers. . Use customer surveys to improve customer insight and offerings. . Reality: Customers are generally treated like numbers. .

Customer Experience 106

Customer Experience Advertising Customer Expectations 2011 106

Calabrio

FEBRUARY 28, 2025

This process is particularly useful in the contact centersite of countless, and crucial, customer conversationswhere it enables businesses to optimize operations, enhance customer experiences, and drive more strategic decision-making. These findings confirm the need for voice analytics software for full customer insights.

Contact Center 52

Contact Center Insights Average Handle Time Call Center 52

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,

Loyalty 113

Loyalty Competitive Advantage White Paper Social Media 113

Thematic

APRIL 8, 2025

These challenges can make a customer feedback loop process stall out or feel impossible to manage. Instead of drowning in data or responding too slowly, teams are using AI-driven customer insights platforms to transform the feedback loop into an efficient, closed circuit. The good news?

Feedback 62

Feedback NPS Insights Customers 62