Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Take advantage of new methodologies in research innovation. Use consumer insight through the product innovation cycle.

2016 267

2016 Innovation Marketing Insights 267

eglobalis

OCTOBER 9, 2024

.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features. Will it open new market opportunities? Does your technology stack support the requested feature?

Feedback 511

Feedback ROI Innovation B2B 511

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. It provides a competitive advantage. With effective customer experience management , you can re-engage customers who might otherwise be lost to your competition.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

CSM Magazine

DECEMBER 3, 2024

AI in Today’s Business Landscape AI has transformed the operations of businesses by improving efficiency and enhancing customer engagement and innovation for those who utilize it effectively. Tailored Solutions for Real Competitive Advantage The key essence of AI consulting is its focus on customization.

Competitive Advantage 52

Competitive Advantage Consulting E Commerce E-support 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 269

ROI Measurement Brands Net Promoter Score 269

Experience Investigators by 360Connext

FEBRUARY 18, 2025

Memorable, meaningful customer experiences turn typical transactions into impactful moments that build customer loyalty and help you continually innovate and reach more people effectively. If past marketing channels are no longer attracting leads, survey customers to see what channels they use. Acquisition declining?

Customer Experience 143

Customer Experience Competitive Advantage Metrics Customer Journey 143

InMoment XI

OCTOBER 7, 2024

Use Case: “As a marketing manager, I need to be able to share business updates, promotions, and events via Google Posts, so that we inform and engage with our customers as they browse online and allow them to make better decisions.” Enhance Understanding: Add comments describing events and observations for specific areas of charts and graphs.

Events 243

Events Competitive Advantage Innovation 2024 243

InMoment XI

AUGUST 3, 2023

Addressing the challenge of unstructured data necessitates investing in cutting-edge technologies and data management strategies to unlock its true potential and gain a competitive advantage in the era of data-driven decision-making.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

C3Centricity

DECEMBER 10, 2024

Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.

2025 108

2025 Consumers Competitive Advantage 2024 108

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. A strategic outcome in any area of business is to get ahead (and stay ahead) of the competition.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

BirdEye

MARCH 6, 2025

For marketers and CMOs, this spells opportunity. Lets take a closer look at why AI chatbots are a must-have tool for modern marketers. The takeaway for marketers is clear: AI chatbots are a game-changer for elevating the customer experience. For marketers, the payoff is clear: smarter budgeting. The result?

Customer Engagement 52

Customer Engagement Engagement Marketing Banking 52

Interactions

NOVEMBER 11, 2024

We discussed the complexities of CX in the retail industry and explored how brands can keep pace with ever-changing consumer expectations in a tech-driven market. From my perspective, meeting these demands requires brands to be both agile and innovative. To stand out in a crowded market, businesses must prioritize these elements.

Retail 62

Retail Competitive Advantage Contact Center Innovation 62

InMoment XI

NOVEMBER 30, 2023

Doing this allows you to cultivate a strong and recognizable presence in the market. Analyzing competitor strategies and market perceptions provides valuable insights for refining your own brand positioning. Differentiating Your Brand In a crowded market, thought leadership sets your brand apart.

Brands 284

Brands Management Multi-Channel Social Media 284

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. But CX isnt just about making things easier its a major competitive advantage. Personalization is another major focus.

Management 115

Management Customer Experience Roadmap NPS 115

InMoment XI

MAY 14, 2022

The truth is, most Nike customers are just like you and me: casual athletes or city dwellers who are drawn to the aura of innovation and inspiration associated with The Swoosh. In addition to customer stories, competitive benchmarking can help your brand understand its position in the market; yet, going beyond simple rankings is imperative.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

Alida

JUNE 23, 2017

With the acquisition, Amazon, one of the most valuable brands in the world, is now officially in the grocery market. With Amazon’s technological horsepower behind it, Whole Foods will have the engine required to build an unbeatable innovation engine. Contrary to popular belief, Amazon’s biggest competitive advantage is not innovation.

Retail 153

Retail Competitive Advantage 2013 Customer Centricity 153

TechSee

JULY 10, 2018

The Competition Advantage. Like any mature market, insurance companies are seeking innovative ways to differentiate their offerings from the competition, and be more customer-centric in order to gain a competitive advantage. The Infrastructure Advantage.

Insurance 153

Insurance Competitive Advantage Innovation Customer Satisfaction 153

Alida

JULY 26, 2016

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Don’t think of market research as a department.

2016 162

2016 Customer Experience E Commerce Insurance 162

TechSee

MAY 19, 2021

With these numbers, it’s no surprise that Forrester data shows that over 44% of customer service organizations are already using RPA to help them gain a competitive advantage. This is why emotional analytics features so prominently in many technological innovations designed to enhance customer retention.

2021 159

2021 Technology Customer Service Competitive Advantage 159

CSM Magazine

DECEMBER 24, 2024

Much like the concept of futures rollover in financial markets, where contracts are extended to maintain positions without interruption, retaining customers ensures a seamless continuation of revenue contributions over time, reducing the need for constant reinvention or acquisition efforts.

Customer Retention 52

Customer Retention Financial Competitive Advantage Loyalty 52

TechSee

APRIL 10, 2018

As businesses increasingly realize that leveraging the power of technology creates a clear competitive advantage, the future of the BPO industry has become dependent on its willingness to adopt new growth and BPO technology trends that will serve as a value multiplier for their offerings. BPO Technology trends: Blessing or Curse?

Call Center 139

Call Center Technology Competitive Advantage 2016 139

InMoment XI

MARCH 5, 2024

By conducting sentiment analysis on tweets and comments, the company identifies areas of improvement, addresses customer concerns promptly, and adjusts its marketing strategies to enhance customer satisfaction down the road. Innovation: Unstructured data fuels innovation by providing new sources of inspiration, creativity, and discovery.

Customer Experience 195

Customer Experience Social Media Innovation Competitive Advantage 195

GetFeedback

MARCH 1, 2019

GetFeedback’s top competitive advantages . Below are our top competitive advantages. We’ve also built strategic omnichannel integrations into other digital channels: Salesforce Chat, Communities, SMS, and various email marketing platforms. We focus on innovative, easy solutions that work.

Customer Experience 186

Customer Experience Competitive Advantage Omnichannel Feedback 186

CSM Magazine

FEBRUARY 6, 2025

Weve rounded up some of the best MBAs that emphasize customer service excellence, leadership, and innovation to help you make an informed decision when choosing which MBA to study. With a heavy focus on analytics, this program is perfect for professionals looking to get a competitive edge with customer data and insights.

Customer Centricity 52

Customer Centricity Leadership Hospitality Healthcare 52

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

TechSee

FEBRUARY 21, 2022

There are many ways AI is helping businesses across industries gain a competitive advantage. Download this TechSee eBook to to explore the computer vision advantage in insurance claims processing. Target Marketing and Advertising. 10 Ways AI Can Transform Your Business. Enhance Customer Service. Prevent Disasters.

Innovation 109

Innovation Insurance Telecommunications Automotive 109

CSM Magazine

DECEMBER 16, 2024

Tata Communications has unveiled Kaleyra AIan innovative, AI-powered flagship portfolio poised to transform customer interactions. This innovative suite will initially feature three distinct capabilities that surpass traditional communication tools.

Communication 52

Communication Engagement Customer Engagement 2025 52

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 195

Hospitality Call Center Retail NPS 195

InMoment XI

JUNE 13, 2024

REPORT InMoment Named a Leader in The Forrester Wave : Text Mining And Analytics Platforms, Q2 2024 Learn how InMoment is pioneering innovative solutions for businesses to extract insights and drive meaningful change from their unstructured text data. Market Research Companies use text mining to analyze consumer opinions and market trends.

Social Media 195

Social Media Document Contact Center Insights 195

Thematic

MARCH 26, 2025

" And that’s not in product development; customer feedback is important even in other departments—marketing, customer support, and more. But those who embrace a continuous cycle of feedback and action gain a powerful advantage—the ability to adapt, innovate, and stay ahead of the competition.

Feedback 62

Feedback Social Media Customers E-support 62

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. This huge success actually shows us the big picture of how markets work. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve.

Net Promoter Score 195

Net Promoter Score NPS Automotive Customer Satisfaction 195

InMoment XI

SEPTEMBER 5, 2024

Often applied as a market research technique by firms looking to achieve a better and more complete understanding of the customer, Voice of the Customer can also help companies measure and understand the experiences that they deliver to customers. VoC data is also a valuable source of insights for innovation.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

CSM Magazine

OCTOBER 30, 2024

Brand Reputation : High-quality service enhances your brand reputation, leading to positive word-of-mouth marketing. Competitive Advantage : Businesses known for exceptional service have a competitive edge in saturated markets. Encourages innovation and development. Cons: Competitive application process.

Customer Service 52

Customer Service Government Competitive Advantage Financial 52

Thematic

MARCH 2, 2025

Because it will help: enhance customer experience boost marketing effectiveness drive product innovation reduce churn & increasing loyalty In this guide, we’ll explore what customer insights are, why they matter, and how businesses can use them to improve strategy, marketing, and customer experience.

Customer Insights 62

Customer Insights Insights Social Media Feedback 62

Customers That Stick

MAY 13, 2015

Comcast, like its fellow cable providers, has enjoyed a coveted market position: it could give bad customer service and still remain highly profitable. Cable companies are seeing their competitive advantage reduced to controlling the cable itself, and little else. Satellite has had its impact on the transmission side.

Customer Service 146

Customer Service Poor Customer Service 2015 Wireless 146

Alida

NOVEMBER 28, 2017

Innovative companies are getting huge results from their insight communities in less than one year. At the 2017 Customer Intelligence Summit , Red Bull and two other innovative brands outlined how they made the most of their insight communities in their early days by scoring massive wins that benefitted their brand and their customers.

Insights 100

Insights Competitive Advantage Innovation 2017 100