Thematic

FEBRUARY 29, 2024

Getting in-depth insights from customer comments As the Head of Insights, Lee needs to identify what matters most to customer segments and understand why. After struggling to get useful text analysis insights from their customer experience management platform, Lee started to scour the market for alternatives.

Insights 62

Insights Marketing Competitive Advantage Insurance 62

eglobalis

NOVEMBER 12, 2024

Develop a Deep Understanding of Client Needs Moving beyond surface-level engagement requires a nuanced understanding of the client’s industry, market pressures, and specific pain points. Foster Cross-Functional Collaboration Effective CX requires an organization-wide effort, with insights flowing freely between departments.

Customer Centricity 434

Customer Centricity B2B Feedback Consulting 434

InMoment XI

FEBRUARY 23, 2024

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 195

Marketing Customer Experience Return on Investment Consumers 195

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. It provides rich insight into specific pain points. It provides a competitive advantage. With insights into customer behavior, you can act faster and smarter than competitors.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

NOVEMBER 21, 2024

The process helps you build a rich dataset that provides insight into customer behavior. Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. VoC insights help businesses make data-driven decisions for customer experience (CX) improvements.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services. Know who they are.

Insights 52

Insights Marketing 2022 Reference 52

Eptica

OCTOBER 25, 2017

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line. Published on: October 25, 2017.

Competitive Advantage 56

Competitive Advantage Customer Experience Social Media 2017 56

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

InMoment XI

MAY 25, 2023

The customer experience (CX) is crucial for any business that wants to succeed in today’s highly competitive market. A great customer experience can lead to increased customer loyalty, higher customer satisfaction, improved brand reputation, increased revenue, and a competitive advantage. How can brands stand out?

Customer Experience Design 363

Customer Experience Design Customer Experience Competitive Advantage User Experience 363

InMoment XI

JULY 13, 2023

The panelists engaged in insightful discussions, sharing their organisational challenges and best practices, while attendees were to engage in polls aimed at answering three key questions on preparedness, challenges, and changes related to Consumer Duty. What Have Been Your Biggest Challenges in Getting Ready for Consumer Duty?

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

InMoment XI

AUGUST 22, 2024

Key Insights from the Study Accessibility to Live Support : 70% of customers struggle to reach a live representative, with 39.6% The consumer market is evolving – as an example, GenZ is looking for a more self-service, seamless solution – if you aren’t leveraging data to evolve those experiences, you are missing out.

Consumers 150

Consumers Omnichannel Competitive Advantage Social Media 150

eglobalis

NOVEMBER 3, 2024

By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. This structure ensures that insights and data from one department are shared across others, creating a unified view of the client journey.

B2B 433

B2B Culture Innovation Loyalty 433

Qualtrics

DECEMBER 9, 2020

From repetitive reporting to actionable intelligence - Traditional measurement will be replaced by systems of action, where insights feed directly into decision making processes and operational workflows. Iconic brands finding a competitive advantage with XM. Modern XM is about moving from measurement to action.

Competitive Advantage 32

Competitive Advantage Brands Government Financial 32

InMoment XI

NOVEMBER 30, 2023

Doing this allows you to cultivate a strong and recognizable presence in the market. These platforms aggregate data from various online sources, including social media, review sites, news articles, and other digital channels, providing comprehensive insights into how a brand is perceived. Key Features and Functions 1.

Brands 284

Brands Management Multi-Channel Social Media 284

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

eglobalis

OCTOBER 9, 2024

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 441

Feedback ROI Innovation B2B 441

Forrester's Customer Insights

APRIL 21, 2021

Yet, B2B marketing professionals often struggle to create compelling stories. Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable.

Competitive Advantage 64

Competitive Advantage Brands B2B Engagement 64

InMoment XI

JUNE 13, 2024

However, extracting meaningful insights from this unstructured data can be challenging. This process is crucial for making informed decisions, enhancing the customer experience , and maintaining a competitive edge. This is where text mining comes into play. What is Text Mining? Get the Report Why is Text Mining Important?

Social Media 195

Social Media Document Contact Center Insights 195

BirdEye

OCTOBER 11, 2024

Achieving this level of excellence requires deep, real-time insights into customer sentiment across all locations and an understanding of how they compare to industry standards and competitors. That’s where Birdeye’s Insights AI and Competitors AI products come in. But there’s a solution.

Insights 52

Insights Metrics Demo Social Media 52

InMoment XI

SEPTEMBER 5, 2024

Often applied as a market research technique by firms looking to achieve a better and more complete understanding of the customer, Voice of the Customer can also help companies measure and understand the experiences that they deliver to customers. VoC data is also a valuable source of insights for innovation.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

InMoment XI

MARCH 5, 2024

Analyzing these transcripts with solutions such as conversation intelligence can reveal valuable insights into customer preferences, concerns, and issues, which can inform business strategies and improve customer service. Customers who speak with contact center agents often provide key pain points that they need to be able to identify.

Customer Experience 195

Customer Experience Social Media Innovation Competitive Advantage 195

SurveySensum

MAY 16, 2024

And market research helps with just that. Market research empowers businesses to stay ahead of the curve, identify emerging opportunities, mitigate risks, and ultimately drive growth and profitability. Let’s start by understanding what is market research. What is Market Research? Why to Conduct Market Research?

Marketing 52

Marketing Insights Demo Competitive Advantage 52

Optimove

SEPTEMBER 10, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: This post reveals guiding marketing strategies for executives to ensure their brands remain competitive and relevant and ready to capitalize on emerging channels as they arise. Key Takeaway s : In the year 2000, text messages were nearly nonexistent.

Marketing 52

Marketing Social Media Omnichannel Download 52

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. This requires a culture of innovation, and customer experience innovation is a known differentiator in the market.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

OCTOBER 25, 2024

It gives restaurants a competitive advantage. In a crowded market, a well-managed reputation helps differentiate your restaurant from competitors. Positive feedback helps you boost your marketing efforts and showcase your restaurant in a positive light. As a result, you can create and close feedback loops with ease.

Feedback 195

Feedback Management Social Media 2024 195

Qualtrics

JULY 2, 2020

It was therefore very important for Beiersdorf to make sense of this new world by creating a baseline of changing customer behaviors and expectations, and then monitor how they change over time,” said Shameek Raj, Head of Data, Analytics & Insight - Brand & Media at Beiersdorf Australia. Priming business for the “new normal”.

Competitive Advantage 26

Competitive Advantage Brands Insights Consumers 26

InMoment XI

JULY 23, 2024

Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. In a competitive market, providing an exceptional customer experience can be a key differentiator that sets your brand apart.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

BirdEye

JANUARY 25, 2024

To grasp the full scope of this transformation, Birdeye explored the insights and experiences of over 130,000 businesses throughout 2023. In this blog, we’ll unwrap the latest trends, insights, and strategies, providing a comprehensive look into the transformative power of Google Business Profiles for businesses of all sizes.

2024 59

2024 Insights Automotive Hospitality 59

Alida

NOVEMBER 28, 2017

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret? Keep it light and fun.

Insights 100

Insights Competitive Advantage Innovation 2017 100

Magellan Solutions

AUGUST 18, 2023

Sales optimization is essential for businesses to flourish in a competitive market. AI tools for sales can predict sales performance by analyzing historical data and market trends. It can help them stay ahead of market dynamics while maintaining a competitive edge. It goes beyond attaining targets.

Sales 98

Sales Marketing Multi-Channel Competitive Advantage 98

Optimove

AUGUST 7, 2022

What is an AI Optimization Bot in Marketing? An AI optimization bot decreases the complexity of large marketing operations by managing substantial amounts of marketing data, so marketers can create significant market segments and produce effective campaigns. Examples of AI Bots in Marketing?

Marketing 52

Marketing Competitive Advantage Demo Technology 52

BirdEye

JANUARY 25, 2024

To grasp the full scope of this transformation, Birdeye explored the insights and experiences of over 150,000 businesses throughout 2023. In this blog, we’ll unwrap the latest trends, insights, and strategies, providing a comprehensive look into the transformative power of Google Business Profiles for businesses of all sizes.

2024 52

2024 Insights Automotive Hospitality 52

SurveySparrow

JUNE 14, 2023

As evident for a long time, surveys are important for gaining insight and collecting honest feedback. They trained their AI to capture specialized vocabulary used by customers and combine their views expressed in their own words with traditional rating scales to obtain deep insights. Get started on your AI survey journey today!

Insights 52

Insights Competitive Advantage Touchpoint NPS 52

C3Centricity

MARCH 12, 2024

What is the cornerstone of sustainable growth and competitive advantage today? With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. HubSpot is a prime example of content marketing done right.

Customer Engagement 114

Customer Engagement Engagement Competitive Advantage Entertainment 114

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 195

Hospitality Call Center Retail NPS 195

InMoment XI

FEBRUARY 14, 2024

While omnichannel customer experience focuses on connecting channels throughout the customer journey, integrated CX takes it further by deriving insights from the customer journey and making decisions based on all of the available data. What are the Advantages of Omnichannel Customer Experience?

Omnichannel 195

Omnichannel Customer Experience Social Media E Commerce 195