InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. The Importance of Customer Engagement Platforms Today, 70% of consumers expect a response from a customer service team within the same day. out of 5 stars.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

eglobalis

APRIL 6, 2025

Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer? In telecom, providers like Verizon and AT&T back their connectivity with SLAs and cybersecurity bundles, directly addressing client concerns about outages and data breaches.

Contact Center 271

Contact Center B2B Competitive Advantage 2023 271

Optimove

JANUARY 21, 2025

Personalization: The Key to Cutting Through the Noise In an age of marketing fatigue, Part 3 of the 2025 Optimove Insights Consumer Marketing Fatigue Report reveals how personalization and relevance can drive engagement and loyalty. Timing builds trust: The right message at the right time strengthens connections.

2025 76

2025 Consumers Insights Marketing 76

eglobalis

AUGUST 13, 2024

Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.

E-support 509

E-support Innovation Customer Centricity Loyalty 509

InMoment XI

DECEMBER 9, 2024

AI: Hype, Hallucinations, and Human Oversight Generative AI stole the spotlight in 2024, offering revolutionary possibilitiesfrom personalized marketing to automated support. Key takeaway: Thoughtful AI integration, with human oversight, augments customer connections rather than replacing them. Yet, the reality is more nuanced.

2024 195

2024 2025 Download Roadmap 195

CloudCherry

SEPTEMBER 19, 2018

In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider. Sales, marketing, customer service, and product development teams can then target objectives that will lead the company to these positive outcomes. Connecting Your CEM Goals to Financial Metrics.

ROI 256

ROI Financial CEM Metrics 256

C3Centricity

DECEMBER 10, 2024

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.

2025 108

2025 Consumers Competitive Advantage 2024 108

eglobalis

MARCH 13, 2025

Moreover, CX is emerging as a critical differentiator in B2B markets: when products and services are similar, the company that delivers a better experience stands out and shifts the conversation from price to value. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 235

Leadership B2B B2C Net Promoter Score 235

Blueshift

JANUARY 14, 2025

Consider a consumer looking for refinancing options for a student loan. Customers interact with brands across multiple platforms, expecting each experience to be connected and relevant. But for marketing teams, connecting these touchpoints isn’t easy. They browse loan options but don’t take action.

Customer Journey 105

Customer Journey Multi-Channel Marketing Touchpoint 105

inQuba

MARCH 12, 2025

In today’s competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging.

ROI 52

ROI Customer Retention Connections Measurement 52

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives.

Connections 52

Connections Marketing 2025 Rewards Programs 52

C3Centricity

DECEMBER 27, 2024

Modern consumers are no longer satisfied with generic experiences. In a competitive landscape, where consumers are increasingly selective about the brands they support, hyper-personalisation has emerged as a crucial differentiator. This enables brands to provide deeply relevant and meaningful experiences that resonate with consumers.

Consumers 62

Consumers 2023 2022 Loyalty 62

InMoment XI

NOVEMBER 5, 2024

The mapping platform has been growing in popularity amongst businesses ever since the launch of Apple Business Connect. Apple eventually followed suit by launching Apple Business Connect last year. The free tool allows businesses to manage their profiles and connect with customers directly on Apple Maps.

2024 195

2024 2026 Connections 2012 195

InMoment XI

NOVEMBER 26, 2024

However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. It visualizes the connections between the front-stage (customer-facing) and back-stage (internal processes).

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. How do you join and positively shape the conversation?

Management 259

Management Marketing Social Media Feedback 259

InMoment XI

OCTOBER 25, 2024

In a crowded market, a well-managed reputation helps differentiate your restaurant from competitors. Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email.

Feedback 195

Feedback Management Social Media 2024 195

ShepHyken

JANUARY 14, 2025

A compelling brand story can help build a strong and emotional connection with customers. While technology and amenities are important, the overall experience connects with customers the most. ” “With AI’s evolving capabilities, you’ll soon be able to market to a large market but with a personal touch.

Hospitality 135

Hospitality Customer Experience Interaction Customer Expectations 135

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

InMoment XI

MARCH 16, 2022

And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. But in Canada and the United States , only 51-61% of consumers were comfortable.

2022 370

2022 Social Media Consumers Loyalty 370

2020 Research

JANUARY 24, 2025

Key Takeaways Modern consumers are favoring stability, practicality, and self-care over extravagance, seeking routine, comfort, and dependability. This shift provides businesses with the chance to connect on a deeper level with consumers by embracing clarity in messaging, simplicity in processes, and empathy for their audience.

Consumers 59

Consumers 2027 Connections 2023 59

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing 2007 175

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. According to research: 47% of consumers reach out to brands on social because they have a product or service question. Social Media Marketing Builds Brand Reputation Social media marketing is also a powerful brand reputation management tactic.

Social Media 195

Social Media Marketing 2023 Advertising 195

Maru Group

APRIL 3, 2025

With this in mind, every few months Maru UK run a detailed Cost-of-Living survey, to keep an eye on how consumer opinion of the crisis may be changing, and looking in depth at peoples emotional response and how this translates to real world behaviour, so that we can help businesses predict consumer actions in the months to come.

Consumers 52

Consumers 2025 Travel Financial 52

Optimove

JANUARY 15, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Every January, businesses around the globe celebrate Get to Know Your Customer’s Day , a reminder of the core principle driving all successful marketing: knowing your customers is essential to creating meaningful engagement and lasting loyalty.

Connections 52

Connections Insights Download 2025 52

InMoment XI

MAY 14, 2022

We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. It’s about how we see ourselves, what we aspire to, our connection with the brand, and our identity.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. Regular testing and refinement are time-consuming but crucial for improving model accuracy. Acquiring new customers is more expensive than retaining current ones.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

DECEMBER 18, 2024

Here are the key stages of a typical automation workflow: Data Collection and Integration The first step is to collect and connect customer data from various channels. It detects who or what is receiving the outgoing call and connects agents only when a human answers it.

Contact Center 195

Contact Center Customer Satisfaction ROI Call Center 195

Retently

NOVEMBER 13, 2024

Market Growth and Adoption Rates The virtual fitting room market is booming – and the numbers speak for themselves. In 2024, this market is expected to be worth $5.71 The global ecommerce market is projected to reach $6.09 But why are VFRs growing so quickly? Let’s break it down. billion, but that’s just the beginning.

Retail 144

Retail Social Media Technology Brands 144

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 430

Customer Experience Social Media 2024 B2B 430

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? Did you know that social media is the #1 product discovery channel , with 33% of consumers finding new products through platforms like Instagram and TikTok in the past three months? Want to know how it works?

Marketing 62

Marketing Social Media Net Promoter Score Feedback 62

InMoment XI

OCTOBER 17, 2024

While open-text questions provide rich data, analyzing them can be time-consuming. Finding the best way to present a questionnaire that’s both user-friendly and efficient can also be time-consuming. Encouraging suggestions from your customers will help you pinpoint areas for improvement and opportunities to stand out in the market.

Feedback 195

Feedback Insights Customers Banking 195

InMoment XI

DECEMBER 17, 2024

Even marketing professionals have successfully led CX operations efforts. Some customer experience managers will have marketing experience, others will have sales experience, etc. It makes sense that effective CX professionals would come from different backgrounds since this role is about as cross-functional as it gets.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Essentially, brand perception is what a customer believes your product or service does—not what a marketing department puts out about the product.

Brands 369

Brands ROI Social Media Return on Investment 369

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

2020 446

2020 Customer Journey Mapping Culture Innovation 446

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. Now, the similaritiesandwhat you can learn from your consumer counterparts. They are looking for real connection, real accomplishment. This is a guest post by Jan Young,founder of Jan Young CX and StepUpXChange.

B2B 52

B2B Consumers B2C 2025 52

eglobalis

MARCH 4, 2025

Other Innovators (Google, Microsoft, AWS): Google Dialogflow, Microsoft Dynamics 365 AI, and AWS Connect AI are also transforming AI agent interactions with natural language processing, AI-powered contact centers, and real-time sentiment analysis to drive smarter self-service and enhanced agent productivity.

Contact Center 199

Contact Center Virtual Agent Healthcare E-support 199