InMoment XI

APRIL 3, 2025

Recognizing Difference Optimizing CX strategies requires measuring success at different journey stages in an integrated way, whilst still recognizing that the goals, expectations (both external and internal), and KPIs may well differ. CX is the future of business success.

Culture 195

Culture Social Media Government Loyalty 195

eglobalis

JANUARY 7, 2025

Techniques like shadowing clients or performing customer journey observations are particularly effective in B2B contexts. Tools : Empathy maps and journey mapping to visualize customer experiences and uncover pain points in their processes. Lets connect, and share your insights!

B2B 288

B2B Innovation 2025 User Experience 288

InMoment XI

NOVEMBER 7, 2024

Customer experience automation refers to automating interactions or touchpoints throughout the customer journey. Customer experience automation allows organizations to connect with customers in a relevant, timely, and personalized way without extra manual input.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

CloudCherry

JULY 23, 2019

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. Along the way, you’ll start to uncover trouble spots in the customer journey.

Customer Journey Mapping 236

Customer Journey Mapping Customer Journey Net Promoter Score Workshop 236

InMoment XI

APRIL 3, 2024

In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey. Why is Digital Customer Experience Important? The digital customer experience has become an essential part of the way that consumers navigate the marketplace.

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

InMoment XI

OCTOBER 30, 2024

Insurance companies that can successfully provide seamless experiences will likely come out on top with a base of satisfied and loyal customers. There are various types of customer experiences in the insurance sector. They expect fast claims processing and personalized health management.

Insurance 195

Insurance Customer Satisfaction Customer Experience Multi-Channel 195

InMoment XI

DECEMBER 10, 2024

To see what this can look like in action, read this customer story to learn how this large Telecommunications organization parted with InMoment to identify the root cause of customer churn and identified $6 million in at-risk revenue ! Use surveys and social media monitoring to capture insights into customer experiences.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

GetFeedback

JANUARY 12, 2020

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . That’s step one of a customer journey–the customer recognizes a problem to be solved, or a goal to be achieved.

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. Similarly, the LATAM, NAM and EMEA, with their distinct market dynamics and customer expectations, are greatly benefiing from tailored MarTech strategies to enhance CX.

Customer Experience 428

Customer Experience Social Media 2024 B2B 428

InMoment XI

OCTOBER 29, 2024

So, if a competitor somehow offers an even smoother customer journey , they can be swayed even if it means they’ll have to spend more. Freebie-loyal customers are drawn to your free offerings. For example, if your cafe offers free WiFi, you’ll attract many of these customers. Meet customers where they are.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

InMoment XI

DECEMBER 17, 2024

A customer experience manager determines, implements, and refines the customer experience strategy to ensure that all customer interactions with a company are seamless, satisfying, and aligned with the organizations values. Otherwise, your information silos stay intact and your customer journey remains fragmented.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

GetFeedback

JUNE 11, 2019

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. But this does not need to be done on an individual level with each customer. Brand loyalty is driven by emotional connections.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 234

Leadership B2B B2C Net Promoter Score 234

InMoment XI

MAY 14, 2022

We’ve proven—time and again—the direct connection between the meaningful differentiation of these experiences and the success of a brand’s CX objectives, such as willingness to return to, recommend, and, ultimately, promote a business. So, Why Do Customers Choose Their Favorite Brands? And that’s where true brand loyalty is born.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

Telecommunications 345

Telecommunications Customer Journey Mapping Metrics Touchpoint 345

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . On the selling (vendor) side, there are salespeople, customer support reps, accounting personnel, manufacturing, accounting, legal, and more. About the guest author.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

Experience Investigators by 360Connext

OCTOBER 5, 2021

Customer experience professionals have many different titles and many different job descriptions. There are CX leaders who focus primarily on customer insights, like Voice of the Customer programs. And there are CX teams dedicated to customer journey design and improvements. But it’s not the only way.

2021 367

2021 Social Media Contact Center Customer Journey Mapping 367

GetFeedback

JULY 19, 2019

When it comes to customer experience (CX) , I can think of many, many things we all know to be true. . We can all agree customers expect more of us than ever. Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. 1: map your customer journey.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

Experience Investigators by 360Connext

FEBRUARY 18, 2025

There are several ways we can actually improve profitability with an intentional customer experience strategy. CX and Profitability: The Connection You Can’t Ignore A strong customer experience strategy ties the right measurements, efforts, and outcomes with business success. Lets flip the script!

Customer Experience 143

Customer Experience Competitive Advantage Metrics Customer Journey 143

Experience Investigators by 360Connext

MAY 20, 2015

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. We go down every scary pathway and celebrate those parts of the journey that are beacons of best practices.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

inQuba

FEBRUARY 10, 2025

Exploring This Next Evolution of CX for the First-Time Buyer So youre considering investing in a customer journey management solution. Youve probably realized that your customers behaviour is dynamic and increasingly unpredictable, and your normal approaches arent cutting it. Briefly, what is Customer Journey Management?

Customer Journey 52

Customer Journey Management Insurance Download 52

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. In this role, you want someone who is naturally curious who will be internally motivated to seek out answers to the questions they have about customer behavior. Resource: 6 Sources of Customer Understanding by CXpert. Project/Program Management.

Customer Journey Mapping 307

Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

Experience Investigators by 360Connext

FEBRUARY 16, 2015

Lowe’s has revealed more technology around a big topic at CES this year: the connected home. Technology and data are critical to achieve a truly connected home, but customers don’t want to concern themselves with such things. What amazes me is how thoroughly the customer journey was considered.

Marketing 250

Marketing Innovation Transportation Demo 250

GetFeedback

AUGUST 14, 2019

Involve them; train them; teach them what they need to know about your customers, the customer experience, customer expectations about the experience, and their impact on the experience. Review and refresh your Voice of the Customer (VoC) program. Map the customer journey. Connect with her: www.cx-journey.com

Customer Satisfaction 389

Customer Satisfaction Customer Centricity Feedback Customer Journey Mapping 389

ProProfs Chat

AUGUST 28, 2020

That’s why customers have higher expectations from you. Looking at growing customer expectations, 70% of businesses are working towards improving the customer experience as they expect more personalization.”. Customers also expect flexibility and consistency when communicating with a brand.

Customer Expectations 105

Customer Expectations Net Promoter Score E-support Customers 105

eglobalis

SEPTEMBER 11, 2024

To start my article, I’d like to hear your thoughts: Do you believe that a strong connection between employee experience, empowerment, and innovation is crucial for generating truly innovative outcomes, or is there something more extraordinary required? I’d love to hear your thoughts—feel free to connect with me at Ricardo Saltz Gulko.

Innovation 444

Innovation E-support Culture Customer Centricity 444

Experience Investigators by 360Connext

JANUARY 18, 2022

Every employee, regardless of their role, should feel empowered to focus on the customer experience. Give employees tools to share feedback about the customer journey. Provide any background you can around current understanding of your customers. . Onboarding training needs to call this out specifically.

Culture 378

Culture Customer Centricity Customer Journey Feedback 378

InMoment XI

AUGUST 3, 2023

By tapping into unstructured data sources, businesses can elevate their customer experience strategies, customer experience research , improve personalized interactions, and create more meaningful connections with their target audience, ultimately gaining a competitive edge in today’s data-driven marketplace.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

InMoment XI

NOVEMBER 13, 2024

Pulling unstructured data from different sources helps you build a comprehensive dataset covering every touchpoint in the customer journey. For example, different sources may record customer names in different formats. A CX platform like InMoment can help by collecting and connecting every piece of valuable data in one place.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

Experience Investigators by 360Connext

JULY 20, 2021

We need to do better, and we can — by considering gathering customer feedback as part of the overall customer journey. This means respecting the customer enough to carefully consider, design and plan for what, how, and where we listen for feedback. A Customer Listening Assessment Can Help.

Social Media 361

Social Media Customer Journey Contact Center Feedback 361

GetFeedback

DECEMBER 21, 2018

42% of respondents have left a business due to poor customer service. ( 31% of respondents rated being able to contact the company through any channel as the top driver of feeling emotionally connected to a brand. ( 29% of consumers ranked first contact resolution as what is most valued in customer service and support interaction.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Gainsight

SEPTEMBER 5, 2022

After all, many customers already expect to access resources to help them overcome problems online. Despite customers’ widespread acceptance of digital support, building a DCS function from scratch can be daunting. . Let CSMs build the customer journey . Value realization. The result?

Customer Journey 98

Customer Journey E-support Touchpoint Webinar 98

Ecrion

JULY 28, 2020

Personalize Customer Service | 3. Connect Across Many Channels |. Understand Your Customer | 6. Value the Customer’s Time | 7. Streamline the Buyer’s Journey. And it’s changing how companies reach and relate to their customers. Personalize Customer Service. Nurture Leads | 2.

Customer Journey 104

Customer Journey Marketing Social Media Customer Expectations 104

GetFeedback

AUGUST 14, 2019

What messages are you sending about the experience your customers can expect with your brand? What expectations do your customers have? . It’s easy to tell ourselves stories about what we believe our customers expect, but the best way to find out is to listen to what they are sharing. It’s truly a win-win.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

Experience Investigators by 360Connext

JUNE 8, 2021

How to Act on Customer Experience Clues. Future State Customer Journey Mapping. Who is the customer in one year or five? What are their needs and expectations? How can your customer journey support them and adapt accordingly? . Fix the Pain Points of the Near Future.

Healthcare 271

Healthcare Customer Journey Mapping Customer Journey 2013 271

ShepHyken

DECEMBER 9, 2024

However, I also realized that even B2B buyers prefer to buy from a salesperson or a company that has better customer service. My Comment: Customer service is more than a department that answers questions or fixes problems. Customer service must be baked into the entire customer journey, especially in sales.

2024 75

2024 Article 2025 Customer Service 75

Experience Investigators by 360Connext

AUGUST 20, 2024

Every employee, regardless of their role, should feel empowered to shape the customer experience. Give employees tools to share feedback about the customer journey. Provide any background you can around the current understanding of your customers. Onboarding training needs to call this out specifically.

Customer Centricity 282

Customer Centricity Culture Feedback Customer Journey 282