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Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customerservice and customer experience keynote speeches and his customerservicetraining workshops at www.Hyken.com.
If you have been following my work, you may remember something I refer to as The Loyalty Question. It goes like this: What am I doing right now to make sure the customer comes back the next time they need whatever it is we sell? Most people think customerloyalty is about a lifetime. So, The Loyalty Question 2.0
Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. Their emphasis customerservicetraining delivers end-to-end service excellence that is driving strong loyalty, competitive differentiation and direct revenue generation.
Only the Front Line Needs CustomerServiceTraining: Everybody in an organization is responsible for their role in customerservice. If they arent dealing directly with customers, they are supporting someone who is, or they are part of the process that impacts the overall service and experience.
It’s been a while since I approached the topic of customerloyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customerservice experience, which can (and hopefully will) lead to customerloyalty. Loyalty is an emotion. Satisfactory is a rating.
Did they just build a location that’s closer to your customer? Loyalty to an Employee: There are some instances in which the relationship isn’t between a customer and the company but between a customer and an amazing employee. If that employee moves to the competition, they may take the customer.
It doesn’t matter if you are in retail selling to consumers, or in a business that sells to other businesses, it is virtually impossible to create customerloyalty by being the lowest price provider. The retail industry has trained consumers to think that way. These types of connections make price less relevant.
Good Experience Builds Loyalty’: Chewy’s CEO on Meeting Customer Demand by Robert Safian (Fast Company) As artificial intelligence transforms customerservice and workplace tools, many companies still struggle to capture that elusive human connection. Good experience builds loyalty.” Want Loyal Customers?
Even if they subtly impact the conversation, the right words create confidence, build relationships, and foster repeat business and potential loyalty. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.
Hyper-Personalization – This starts with knowing who your customers are, what they buy, why they buy it and how often they buy. The more you know, the more you can personalize the experience, creating a personal connection that’s hard to break. Connect with Shep on LinkedIn.
Some of these are what I refer to as non-negotiable behaviors for all employees who must talk to another person, be it a customer or a fellow employee. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.
Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. Anything you do to get a customer to start to do business with you – and gets them to return – could fall under the concept of a marketing strategy.
Starbucks Raises the Bar on CustomerLoyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. Verizon Is Using AI Agents to Improve Customer Experiences.
What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customerloyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.
My Comment: We kick off this weeks Top Five roundup with an article from Tomas Hult, professor at the Broad College of Business at Michigan State University and a part of the leadership team of the American Customer Satisfaction Index. Can Your CustomerService Make a Sale? Connect with Shep on LinkedIn.
Crafting a Successful CustomerLoyalty Campaign by Denis Hure (Reward the World) Customerloyalty is the backbone of sustainable business growth. At Reward the World, weve seen firsthand how a well-crafted customerloyalty campaign can transform casual buyers into brand advocates.
Qualtrics fourth annual Consumer Experience Trends report reveals the stakes: despite fewer negative interactions, consumers are quicker to cut spending after bad experiences, while trust, loyalty, and satisfaction have all fallen over the last year. Connect with Shep on LinkedIn. What does that mean? My Comment: A new metric?
Seven loyalty program types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyalty programs report up to a 40% increase in revenue? My Comment: I’ve written many articles about loyalty programs. If you have been thinking about a loyalty program, this is a good place to start.
The one-sentence summary of this article is that a major determinant of a customer’s “happiness level” with a company or brand is staff friendliness. Transforming Service into Experience: The Power of Personal Connection by Joseph Michelli (CustomerThink) Customerservice is often defined by transactions that fulfill a stated need.
Don’t offer customerservicetraining. Training is finite, usually only one to several days. Training is one-way, “I know everything, you know nothing” instruction. Training is the how and what of service. Training is what employees do to develop the business.
Looking for ideas for how to create the best customerservicetraining program for your contact center? After all, according to our CustomerService Trends for 2022 report: Nearly all (95%) of customers say customerservice impacts their purchasing decisions.
Employee Detachment Threatens Customer Satisfaction by Andy Kemp (Gallup) Employees are feeling increasingly disconnected and disenchanted with their employers, and amid the Great Detachment, their connection to the mission and purpose of their organization continues to erode. Here are seven reasons why a loyalty program might fail.
How Consumer Feedback Shapes Customer Experience by Jessica Aleman (FocusGroups.org) Today’s competitive business landscape highlights customer experience as a crucial differentiator across industries. My Comment: This article may be taking the opposite side by claiming customerservice on the brink.
There are a number of reasons customers might come back. Ideally, it’s related to an emotional connection that causes them to want to come back to you and not the competition. These are reasons that customers could be emotionally connected to you. . The point is that you must understand why the customer comes back.
I’ve covered different gap concepts in the past, and it’s time to add yet another to the list, and that is the Loyalty Gap. By the way, this is a perfect time to mention International CustomerLoyalty Month, which happens every year in April. It is a time to focus some extra care and attention on your loyal customers.
In an era dominated by artificial intelligence and automation, it’s easy to overlook the power of human connection. As businesses increasingly rely on digital channels to interact with customers, the importance of empathy in customerservice has never been greater.
Personalization, consistency, fun, trust, and a loyalty program are what helps these brands create customerloyalty. According to a Deloitte survey, brands that have achieved customer centricity are 60% more profitable than those that haven’t. Customers’ expectations continue to rise. Average won’t cut it.
Learn to use past moments to create deeper customerconnections. My Comment: Memory-driven CX is recognizing your customers past experiences. The brand designs these interactions to improve customer satisfaction, drive sales, reduce churn or enhance brand loyalty. Connect with Shep on LinkedIn.
Layla Revis, Sprout Social’s vice president of social, content, and brand marketing, was interviewed and shared why brands need a customerservice presence on social media to be competitive. My Comment: Connection in this article is all about the relationship you have with your customers.
The Gist, as it is referred to in the article, is that CXOs help align initiatives throughout the company, companies led by a CXO see stronger customerloyalty and profitability, and the CXO helps eliminate departmental barriers and help implement the right CX technologies and solutions. Connect with Shep on LinkedIn.
Customerservice is one of the most significant differentiators between your brand and the competition, but its success solely depends on the performance of agents on the front lines — which is why your training program needs to include initiatives that improve agent engagement. CustomerServiceTraining Ideas Your Team Needs.
“Satisfying your customers is not enough. Satisfied customers are not loyal customers.” Loyalty is an emotion. Connect with your customers on an emotional level to move them beyond being “just satisfied.”. “It It is the total customer experience—not just customerservice—that creates loyalty.”
What would it cost to lose 10% of your customers? What would it mean if 4 out of 5 customers generated negative word-of-mouth for your brand? Look for ways to connect those dots first. That’s the cost of not considering customer experience in a full and integrated way with the strategy of your organization.
Each week I read a number of customerservice and customer experience articles from various resources. 8 Ways to Win CustomerLoyalty With Streamlined Customer Support by Samuel O’Brien. My Comment: We start this week with a great list of ideas on how to create customerloyalty.
Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back. Yes, repeat business and loyalty (and more good results) can come from investing in the customer experience. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are. Connect with Shep on LinkedIn. Get ready to smile!
Here are the topics with plenty of commentary: 1) Start with what you have, 2) Automate where you can, 3) Consider outsourcing, 4) Build a self-service hub, 5) Use data to improve, 6) Be proactive, 7) Train on customer support, 8) Personalize, and 10) Build Loyalty. Connect with Shep on LinkedIn.
Everyone who knew him felt a connection. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Sheps customerservice and customer experience keynote speeches and his customerservicetraining workshops at www.Hyken.com.
It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. One of the most important parts of this process is making sure that you’re asking customers the right questions. Winning CustomerLoyalty With Real-time Refunds by Irina Ionescu.
Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Sheps customerservice and customer experience keynote speeches and his customerservicetraining workshops at www.Hyken.com. Connect with Shep on LinkedIn.
Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customerloyalty and their implementations of customerloyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program. Loyalty is more than points.
This corresponds to Emotional Connection on the Customer Hierarchy of Needs. Other words to describe fulfillment include satisfaction, happiness, and completeness – all emotions that potentially drive employee loyalty. Nobody wants to work in a place that doesn’t emotionally fulfill them. Connect with Shep on LinkedIn.
It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. Retail Customer Experience) Clarus Commerce CEO Tom Caporaso believes it’s time for retailers to take advantage of the new membership economy. My Comment: Here’s a great article about customerloyalty.
Jim has been instrumental in setting up services for the customers needing quick and apt solutions for their daily customer experience needs. He’s the CAO (Chief Amazement Officer) of Shepard Presentations and leading international authority on customerservice, CX, and loyalty in business.
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