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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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How to Master Post-Purchase Journeys 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

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Putting Creativity Back into the Marketer’s Hands  

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Marketers will learn how AI and Generative AI are revolutionizing the industry by putting creativity back into their hands, enabling them to craft meaningful campaigns faster and with greater precision.

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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events. How Optimove Empowers Retailers and Sports Betting Sites 1.

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

CX is a multi-layered concept, and to truly understand customer experience at scale, you need to have a good understanding of customer experience KPIs and metrics. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

By intentionally connecting your CRM and chatbots — two crucial elements of your CX strategy — you’ll allow your support to team to increase productivity and bolster customer relationships. CX professionals identified SMS as one of the channels they anticipate will become increasingly popular, according to recent Kustomer research.

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The Science of Predictive Customer Experience Management

CloudCherry

Did you interact with the brand through their website, through their social media, through email, or through multiple channels? Download our e-book, The Data Science of CEM: Analytics for Customer Experience Management, for more information about working with customer experience data and to equip yourself to make better data-driven decisions.