COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.
Experience Investigators by 360Connext
APRIL 14, 2020
Consider three categories when gathering data for journey maps: 1) Customer feedback and emotional data; 2) Customer behavior and actions; 3) Systems, procedures, and touchpoints. Workshop virtually. Just like an in-person workshop, there are virtual whiteboards and sticky notes to create in-real-time with the group.
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