Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

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Loyalty Programs Loyalty Brands Webinar 75

Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

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Loyalty Programs Loyalty Airlines Retail 109

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

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CSM Magazine

NOVEMBER 10, 2023

There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? These programs not only aim to keep the dice rolling but also to decode the preferences of the diverse casino audience.

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Loyalty Programs Loyalty Travel Rewards Programs 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

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Loyalty Programs 2025 Loyalty Multi-Channel 52

Customers That Stick

SEPTEMBER 18, 2014

Kristen Gramigna is Chief Marketing Officer for BluePay , a credit card processing firm, and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs.

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Loyalty Programs Loyalty White Paper Social Media 133

Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement.

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Marketing Loyalty Programs Social Media Multi-Channel 52

ShepHyken

OCTOBER 6, 2024

7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. Here are seven ideas to create emotional connections.

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Article Customer Service 2024 Loyalty Programs 80

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

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Marketing Social Media Loyalty Programs Customer Retention 98

Oracle

SEPTEMBER 16, 2020

Smart brands exceed customer expectations at every interaction and remember customers don’t think in terms of channels as marketers do. Brand marketing has a tremendous role to play in guiding consumers towards behaviors that are most appropriate in uncertain times. Accelerate the adoption of new technology.

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Loyalty Programs Retail Loyalty Touchpoint 67

Oracle

FEBRUARY 12, 2021

In today’s world, smart brands build emotional connections with customers, cultivate brand advocates, and create communities to enable growth. To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Connect to customers through loyalty campaigns.

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Loyalty Programs Loyalty 2020 2021 56

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. How to Leverage Customer Feedback to Build Customer Loyalty? Seriously, it’s a game-changer!

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Retail Loyalty Connections Loyalty Programs 52

Experience Investigators by 360Connext

NOVEMBER 7, 2023

The problem, however, is those efforts are wasted if the new connections don’t stick. This is why many brands invest in influencer marketing and employee brand advocacy. Encourage customers to tag your brand on social media or use specific hashtags to connect with other customers and your brand’s larger community.

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Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

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Marketing 2023 B2C Consumers 119

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Loyalty Programs Loyalty Touchpoint ROI 52

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

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Article Loyalty Programs Customer Service 2024 86

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?”

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Loyalty Programs Loyalty Brands Retail 72

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

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Customer Retention 2024 Guest Experience Loyalty Programs 195

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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Loyalty Programs Loyalty Hotels Travel 52

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Shoppers want to be able to connect with the brand and other customers. Customers want to feel aligned to brands.

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ROI Connections Marketing Loyalty Programs 52

CSM Magazine

FEBRUARY 29, 2024

Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business. Personalize these programs based on customer behavior and preferences.

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Omnichannel Connections Loyalty Programs Social Media 52

ShepHyken

NOVEMBER 3, 2024

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. My Comment: Here’s an interesting article about the link between CX and marketing. Marketing is about the brand promise.

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Article 2024 Customer Service Loyalty Programs 70

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

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Marketing Social Media Multi-Channel Loyalty Programs 64

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

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Travel Marketing Social Media Hotels 110

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

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Marketing 2024 Social Media Download 69

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Table of contents What is furniture store marketing? How to market a furniture store?

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Marketing Advertising Social Media 2024 59

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

E Commerce 74

E Commerce Article 2024 Loyalty Programs 74

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

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Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

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Loyalty Programs Loyalty Social Media Consumers 40

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

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Marketing Customer Retention Loyalty Social Media 98

ShepHyken

SEPTEMBER 8, 2024

The point is that an easy and friction-free return policy can be one of your best marketing strategies. Top 5 Ways to Future-Proof Your Loyalty Program by Sara Galloway (The Wise Marketer) Imagine a world where prioritizing customer loyalty is even more relevant tomorrow than it is today.

Article 86

Article 2024 Customer Service Magazine 86

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The purpose of this article is to discuss what mix of partners might be best for achieving these goals in your loyalty program.

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Loyalty Loyalty Programs Hotels Airlines 52

ProProfs Chat

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

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Customer Service Marketing Social Media Loyalty Programs 98

CSM Magazine

NOVEMBER 6, 2024

This approach allows them to build a business that benefits from both brand recognition and personal connections. Getting involved in local events, sponsoring activities, or engaging with neighborhood groups helps a franchise connect with its community. A loyalty program doesn’t have to be complicated.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

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Customer Satisfaction Insights Marketing Exceptional Customer Service 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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