Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

Loyalty Programs 109

Loyalty Programs Loyalty Airlines Retail 109

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. Recognizing your customers this way can help them feel connected early on.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

InMoment XI

DECEMBER 10, 2024

Use surveys and social media monitoring to capture insights into customer experiences. It leverages CX integrations to connect and collect feedback from every channel, making it easier to act on. Invest in Customer Loyalty Strong customer loyalty is key to reducing churn.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

Experience Investigators by 360Connext

NOVEMBER 13, 2014

” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Starbucks ranked well above others in terms of being a “great loyalty program.” By listening and creating a loyalty program based on their customers, they have gained massive loyalty.

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

Experience Investigators by 360Connext

NOVEMBER 7, 2023

The problem, however, is those efforts are wasted if the new connections don’t stick. Encourage customers to tag your brand on social media or use specific hashtags to connect with other customers and your brand’s larger community. But be careful with these programs. Customers expect (and deserve!)

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

GetFeedback

JUNE 11, 2019

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. Rather, today’s platforms can help brands leverage emotional data to support these connections.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

Experience Investigators by 360Connext

JULY 13, 2015

Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door. Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Visitors want to feel that they’re talking with someone real, even on social media.

Social Media 93

Social Media Customer Service Exceptional Customer Service Loyalty Programs 93

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

GetFeedback

MAY 5, 2019

Some other fast ways of getting in touch with customers when you want to hear from them are social media pages and messaging apps, but make sure to do it moderately. Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. Business example: Glossier. .

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

GetFeedback

DECEMBER 21, 2018

Faced with poor customer service, 20% of consumers would complain publicly via social media. ( New Voice Media ). 47% of consumers would recommend a business to others if it provided better customer service. ( New Voice Media ). New Voice Media ). New Voice Media ). Genesys ). ( New Voice Media ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Experience Investigators by 360Connext

JANUARY 12, 2015

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Loyalty 291

Loyalty Hotels Hospitality Loyalty Programs 291

BirdEye

DECEMBER 28, 2024

This approach enhances SEO for the restaurant website through rich, relevant content and helps build an emotional connection with potential customers before they visit your restaurant. For multi-location restaurants, striking a balance between a global presence and local connection is crucial.

Social Media 97

Social Media Books Demo Events 97

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Workshop 259

Experience Investigators by 360Connext

APRIL 7, 2015

We flew from Chicago’s O’Hare airport at the end of March with a connecting flight in Dallas and made it Puerto Vallerta without a problem. Since everything on our end was the same, including flight numbers, we assumed the airline had determined this was a comfortable amount of time to make the connection.

Airlines 307

Airlines Customer Experience Travel Books 307

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 90

Social Media Customer Service Marketing Airlines 90

ShepHyken

MARCH 10, 2025

Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are. Connect with Shep on LinkedIn.

2025 71

2025 Article Loyalty Programs Customer Service 71

CSM Magazine

FEBRUARY 6, 2025

Whether it’s custom t-shirts, mugs, tote bags, or water bottles, personalized merchandise helps businesses stand out while fostering meaningful connections with their customers. Why Personalized Merchandise Matters for Customer Loyalty Adds a Personal Touch Personalized merchandise resonates on an emotional level.

Loyalty 52

Loyalty Loyalty Programs Social Media Events 52

Thematic

APRIL 1, 2025

If your goal is to boost satisfaction, connect it to something tangible like “which should increase repeat purchases by 15%.” Social Media & Reviews: Tweets, Facebook comments, and app reviews offer unfiltered opinions. And importantly, tie these objectives to business outcomes.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. Step 4: develop a plan to act on customer feedback A winning VoC program requires action based on the feedback collected from customers.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Loyalty 36

InMoment XI

FEBRUARY 7, 2024

They’re engaging with hotels from any number of channels, including web browsers, mobile apps, messaging channels, social media, and review sites—among others. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. State of the Connected Customer. ( [link] ).

Hotels 195

Hotels Guest Experience Travel 2023 195

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. After all, isn’t that what a loyalty program is designed to do?

Loyalty Programs 60

Loyalty Programs Loyalty Feedback Net Promoter Score 60

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

InMoment XI

JANUARY 17, 2024

With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. Guest experiences impact reputation.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Alida

JANUARY 19, 2017

Studies show that clothing brands haven’t historically done a good job of creating a lasting emotional connection with consumers. Sixty-nine percent of consumers don’t have any emotional connection to any clothing brand, according to Cotton Incorporated, and compared to the previous year, 47 percent feel less loyal to brands.

Retail 167

Retail Apparel E Commerce 2016 167

Win the Customer

SEPTEMBER 21, 2020

Start a Customer Loyalty Program. Loyalty programs, also known as customer retention program, are a successful way of increasing purchase frequency because they motivate customers to purchase more frequently to earn valuable rewards. Facebook is unsurprisingly number 1 as a source of social traffic and sales.

E Commerce 111

E Commerce Sales Customer Engagement E-support 111

Second to None

MARCH 22, 2019

Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in unique ways. Utilizing a social media influencer’s pull is just as much about increasing brand recognition as it is about increasing sales.

Connections 75

Connections Brands 2008 Social Media 75

ShepHyken

AUGUST 30, 2019

In order to grow your customer lifetime value, there needs to be a connection with your customers. The best way to build and maintain this connection is through valuable content. Create Loyalty Programs with Enticing Rewards. Another excellent way to sustain customer lifetime value is to create a loyalty program.

Blog 111

Blog Loyalty Programs Loyalty Lifetime Customer 111

TechSee

MAY 19, 2021

Imagine the possibilities if that same company also analyzed relevant data from the customer’s social media posts and other online reviews. Technology will be used to analyze live audio streams, recorded voice files, social media engagements, emails, or chats, storing this customer data to personalize the CX.

2021 159

2021 Technology Customer Service Competitive Advantage 159

Retently

JANUARY 25, 2023

Launch loyalty programs For 78% of US consumers , a good loyalty program encourages them to buy more, while 72% are more likely to recommend brands to others. Additionally, it can also help attract new buyers, as potential customers may be more likely to shop with a brand that offers a loyalty program.

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

PeopleMetrics

APRIL 10, 2017

This has become easier than ever thanks to how connected the world is online. With your business’s website and social media accounts, you can interact with customers anytime, anywhere. Use social media to publish posts that start a conversation, or questions that implore customers to share their opinions.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

BirdEye

DECEMBER 27, 2024

While some diners rely heavily on Google reviews, others might prefer specialized restaurant review sites or social media platforms for their dining decisions. Successful restaurant owners recognize that different platforms attract different audiences.

Multi-Channel 52

Multi-Channel Social Media Feedback Guest Experience 52

CSM Magazine

JANUARY 27, 2025

Small wholesalers especially can benefit from this approach since it fosters genuine connections while uncovering pain points. It allows customers to connect with a real person in seconds, creating a more human experience even online. Social Media Engagement Social media isnt just a marketing toolits a direct line to your customers.

Customer Service 52

Customer Service Multi-Channel Social Media Communication 52

BirdEye

JULY 5, 2023

Boost customer retention – Engaged and connected customers grow into loyal patrons and this improves the overall customer retention rate of your business. Grow brand awareness – Satisfied customers are likely to share their stories and promote your business in their immediate circle via word of mouth or social media channels.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

InteractionMetrics

MARCH 27, 2025

This is what allows you to build deeper connections and boost customer loyalty with your buyers. Finally, dont underestimate emotional connection. When you understand these simple psychological principles, customer retention boils down to creating genuine connections and memories. People love feeling special and rewarded.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

SurveySensum

NOVEMBER 1, 2024

Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. Why Brand Loyalty Matters? The heartbeat of successful businesses is brand loyalty.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52