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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media is vital for its ability to connect companies with their target audience, enhance brand visibility, facilitate engagement, and provide valuable data for informed decision-making. Why is Social Media Important?

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Connect to customers using a direct marketing strategy

BirdEye

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing? Table of contents What is direct marketing?

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Review Management: An Essential Component of Modern Marketing

InMoment XI

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Take time to research every facet of the customer journey and prioritize sites and business directories that are trusted by your customers and hold more market share than smaller, less common platforms.

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Commbox Launches Connect Partner Programme Offering Market-Leading Automation and AI Capabilities

CSM Magazine

CommBox, the leader in AI and automated customer communications, is today launching its new partner programme, CommBox Connect. This programme opens CommBox’s market-leading technology to the broader customer service ecosystem, offering new revenue streams, faster time-to-value, and a more diversified client portfolio.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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Optimove Connect 2024: Highlights in Pictures

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Discover which level you are on and how you can move up.

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Save the Date: March 19-20, 2025, for Optimove Connect 2025: The Premier CRM Marketing User Conference in London

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: At Optimove Connect 2025, you’ll transform connections into growth. Connect with peers, explore proven solutions, and stay ahead of market trends. Mark your calendars – Optimove Connect returns to London on March 19-20, 2025.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.

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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Brands that connect with customers on a personal, emotional level will be more successful than others. 6 Ways to Make Your Employees More Human.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.