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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For retailers, it’s a chance to tie game-day excitement to exclusive deals, boosting sales and fostering customer loyalty. For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience.

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Let’s Play 20 Customer Experience (CX) Questions – Part One

ShepHyken

If CX were a sport, what position would you play and why? Thats sales and service combined! Connect with Shep on LinkedIn. Ask, What do we want the customer to experience? and work backward from there. Id play center on a hockey team. The centers job is to play offense and score and then get back and help on defense.

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3 Steps to Avoid Customer Service Disasters

Experience Investigators by 360Connext

Set totally unrealistic expectations in your marketing and sales materials. They wore crowns, had expressions, and even sported jewelry! If you’d like a guide, here are the steps to disappointing any customer. We call this the Sea Monkey Syndrome. Remember what expectations you had when you saw the cartoons of happy (and royal!)

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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Every piece of customer communication is a chance to connect. Help leaders stay connected to the emotional journey of your customer and why addressing their needs is so important to your mission.

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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. In sales, it’s a bit similar isn’t it?

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Teams Score Big With Fans And Franchises!

Beyond Philosophy

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Philadelphia area McDonald’s donate 100% of the income generated from coffee sales to a local youth homeless shelters.

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6 Lessons To Boost Customer Loyalty From Nike NPS Score Strategy

SurveySensum

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Innovative Products In 1984, Nike was on the verge of shutting down its basketball division due to low sales and this was one of the turning points in Nike’s history.

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