Consumers Effort Score Return on Investment 
eglobalis
JULY 2, 2024
European giants like Unilever and Siemens utilize NPS to gauge consumer sentiment and pinpoint areas for product line improvements. Return on Investment (ROI) : Calculates profitability from specific CX investments over time, comparing gains against costs.
inQuba
MARCH 12, 2025
However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging. By tapping into these emotions, businesses can influence consumer behaviour and drive their desired outcomes such as increased sales and customer loyalty.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
GetFeedback
MAY 9, 2019
We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. There is an array of metrics to choose from, but three that you will see come up time and time again are Net Promoter Score (NPS) , Customer Effort Score (CES) , and Customer Satisfaction Score (CSAT).
InMoment XI
NOVEMBER 15, 2023
With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. If CSAT scores indicate consistently low satisfaction, it signals a need for further investigation and potential improvements to enhance the overall customer experience in real-time.
ChurnZero
JANUARY 5, 2022
Several factors drive CS, including onboarding and training, customer fit, product usage, and return on investment. This can be achieved through a Net Promoter Score (NPS)® , Customer Effort Score , Customer Satisfaction (CSAT) Score , or a customer health score.
Second to None
MARCH 29, 2019
In a previous blog , we looked at evidence that points to a strong correlation between customer experience and return on investment. In order to get the stamp of approval for your CX investment, you will most likely be asked to illustrate the expected return; fair. 1,2] [link]. [3]
Eptica
MARCH 28, 2018
Part of this is due to rising consumer expectations, but it is also due to a failure of VoC programs to deliver a real return on investment by driving significant changes in the business. 3 Increased sales The online customer journey is solely driven by the consumer – they control its direction and speed.
Expert insights. Personalized for you.
453 
Let's personalize your content