Remove Consumers Remove Fashion Remove Sales
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Why the Retail Industry Is Shifting to Direct-to-Consumer Sales

Win the Customer

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. billion a year to $5 billion.

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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 49
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The time is now for omnichannel retail: 2021 consumer trends

delighted

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

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Using Influencer Marketing to Boost Sales and Customer Trust

CSM Magazine

Ready to dive in and drive up sales while securing unshakable customer trust? Benefits of the Influencer Effect In a digital landscape teeming with advertisements that often blur into one indistinct background hum, influencer marketing emerges as the beacon for the ad-weary consumer and a crucial component of your social media strategy.

Sales 52
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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. With social insight regularly recognized for its predictive trend analysis and consumer understanding capabilities, brands are rapidly analyzing target market needs and taking immediate action. What is Fast Fashion?

Fashion 40
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Boost your sales: Unlocking refer-a-friend program secrets

BirdEye

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. In fact, 88% of consumers trust suggestions from friends and family. Set clear objectives Like every other marketing or sales initiative, start by defining the goals of the refer-a-friend campaign. The main reason?

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How Consumers Behavior Changed Throughout the First Coronavirus Wave

Optimove

That April study focused specifically on consumers’ behavioral patterns at the start of the coronavirus outbreak and went well into the first wave. The Fashion industry joined shortly after in April, probably due to the discounted environment that emerged. Then, in June, many felt the Coronavirus health crisis was behind us.