C3Centricity

NOVEMBER 26, 2024

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.

Competitive Advantage 84

Competitive Advantage Consumers Banking Loyalty 84

InMoment XI

DECEMBER 15, 2022

You aren’t waiting until the end of the year to get a mailed report containing consumer trends for the past year (hopefully), but rather you need to be keeping up with your consumers in real time. Identifying digital experience trends will help you adapt your business to get ahead of your consumer, not behind them.

Social Media 397

Social Media Metrics 2019 Customer Journey 397

InMoment XI

JANUARY 9, 2024

This helped break down silos and made things simpler not only for FedEx’s customers, but also for each of the company’s internal teams working together to deliver meaningful information and valuable content to customers. Keep customers informed about product updates, new features, and relevant industry trends.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

AUGUST 22, 2024

The consumer market is evolving – as an example, GenZ is looking for a more self-service, seamless solution – if you aren’t leveraging data to evolve those experiences, you are missing out. Ensure Accountability : In today’s landscape, consumer trust and accountability are key.

Consumers 150

Consumers Omnichannel Competitive Advantage Social Media 150

Experience Investigators by 360Connext

NOVEMBER 30, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Sometimes they include quotes and additional information about the goals of your customer. Points of interaction in this example might include: Finding an informational landing page via search engine.

Customer Journey Mapping 367

Customer Journey Mapping Customer Experience Customer Journey Touchpoint 367

InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. In fact, 49% of consumers trust online reviews as much as personal recommendations. For example, conflicting information about your hours or address can frustrate potential members.

Management 195

Management 2024 Financial Social Media 195

InMoment XI

JUNE 7, 2022

A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. Both Gensler and the consumer electronics brand we mentioned before had what many companies think they need: large amounts of data.

Insights 369

Insights Social Media Return on Investment Travel 369

CloudCherry

JUNE 13, 2019

Usage of visual engagement tools helps lessen customer efforts, especially in finding out information on banking services. Online banking uses Artificial Intelligence or AI that will gather information about their consumer to identify the customer’s needs better and to provide much better customer engagement.

Banking 267

Banking Engagement Fashion Consumers 267

GetFeedback

JANUARY 19, 2020

Notice that this sample map is for “Jane,” a consumer looking for a health plan. One of the key things about a real journey map, as opposed to a process map, is information about how the customer perceives their interactions. At this stage, Jane is digging deeper to look for information about a vendor of interest. purchasing).

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

InMoment XI

NOVEMBER 16, 2023

This hands-on workshop emphasised the significance of integrating customer and employee perspectives into experience enhancement strategies, whilst leveraging productivity studies and insights to make informed investment decisions. These elements influence how businesses operate and make decisions.

Workshop 447

Workshop 2023 Healthcare Travel 447

eglobalis

JULY 2, 2024

By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction. European giants like Unilever and Siemens utilize NPS to gauge consumer sentiment and pinpoint areas for product line improvements.

NPS 373

NPS Feedback Net Promoter Score B2C 373

InMoment XI

OCTOBER 10, 2022

Source: White House Office of Consumer Affairs via Help Scout ) 95% of customers share bad experiences with others. Source: Zendesk ) 55% of consumers have intended to make a purchase, but backed out because of poor customer service. Source: Zendesk ). The Power of a Good Customer Experience.

Net Promoter Score 368

Net Promoter Score White Paper NPS 2005 368

CX Accelerator

AUGUST 19, 2019

The instrument that many companies use to do this is a CX dashboard and it has many benefits: It is an easy-to-understand report card on your organisation’s CX that enables readers to look at a variety of sources of information to gain a holistic understanding of how the company is performing. But take a step back.

Telecommunications 345

Telecommunications Customer Journey Mapping Metrics Touchpoint 345

InMoment XI

NOVEMBER 30, 2023

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. When your brand identity is cohesive and mirrors the values that matter most to your business, it becomes a powerful tool for connecting with consumers on a deeper level.

Brands 284

Brands Management Multi-Channel Social Media 284

InMoment XI

MAY 3, 2022

And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers. Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high.

Insurance 370

Insurance Return on Investment Voice of Customer ROI 370

GetFeedback

DECEMBER 26, 2018

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

InMoment XI

SEPTEMBER 13, 2022

By understanding their consumer, Foot Locker knows its role is to provide expertise with tools, products, and experiences to keep athletes fired up. In partnering with InMoment, Foot Locker has the tools to make more informed decisions and can pull and consolidate data to get a more complete picture of the customer experience.

Innovation 370

Innovation Sports Voice of Customer Social Media 370

GetFeedback

MARCH 20, 2019

Research shows that 79% of consumers expect brands to get to know them on a personal level and provide tailored experiences. Only ask for new information in the surveys you send. Over half of emails are opened on smartphones and consumers spend 69% of their media-consuming time on their phones. Ask new questions.

Customer Journey Mapping 255

Customer Journey Mapping Net Promoter Score Touchpoint Customer Journey 255

InMoment XI

MARCH 27, 2024

Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey. According to research: 95% of automotive shoppers rely on online resources to gather information, bypassing dealerships as their starting point.

Automotive 195

Automotive Management Social Media 2024 195

Experience Investigators by 360Connext

JUNE 8, 2021

That means looking beyond basic demographics or job titles and knowing how they get their information, what needs their community has, and what other brands they are loyal to. It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers.

Healthcare 271

Healthcare Customer Journey Mapping Customer Journey 2013 271

InMoment XI

OCTOBER 8, 2024

Improving customer experience will also result in increased brand equity , which is a key determining factor in what organizations consumers choose to give their business to. Personalize Interactions The majority of today’s consumers expect personalized interactions. And 88% of customers who trust a brand will become repeat customers.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

InMoment XI

NOVEMBER 26, 2024

However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. With this information, you can improve your customer experience and eliminate pain points.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

OCTOBER 26, 2022

These tribulations can take many forms; defining customer loyalty in emerging consumers, creating seamless retail experiences across channels, tracking a customer base that seems to be in multiple places at once, and keeping up with a digital landscape that changes as frequently as the Cleveland Browns change quarterbacks.

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. More importantly, reviews serve as a valuable source of information for companies looking to capture the Voice of the Customer and deliver improved customer experiences.

Management 259

Management Marketing Social Media Feedback 259

TechSee

OCTOBER 21, 2020

Many companies have been forced to adapt their support models to meet consumer expectations for service delivery. Back in May 2020, when the pandemic raged and safety was top of mind for millions, we carried out an in-depth study to explore consumer sentiment about technical support and residential technician visits.

Customer Expectations 207

Customer Expectations 2020 Consumers Innovation 207

GetFeedback

JANUARY 28, 2020

Given that video consumption is half as much time to consume than written text, 82% of people would prefer to watch a live video than to read a blog post. Use the information you gather to improve customer experience. Even after making a purchase, you will still have little or no information about them. Facebook live video.

Social Media 322

Social Media Customer Retention Customers Article 322

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 195

Hospitality Call Center Retail NPS 195

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. Did you know that social media is the number one discovery channel for products?

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

NOVEMBER 20, 2023

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. AI-driven insights provide consumer behaviors and preferences, as well as uncover new trends and overall a more personalized experience.

Customer Experience 243

Customer Experience E Commerce E-support Social Media 243

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

That means that every overlooked moment — those moments that leave the customer feeling a bit neglected instead of cared for, or those moments when they need information or support and can’t find it — matters. Consider how to inform customers BEFORE they contemplate the options available.

Customer Journey 373

Customer Journey Reference Customer Journey Mapping Brands 373

InMoment XI

SEPTEMBER 14, 2023

We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes. In today’s digital landscape, where consumers heavily rely on online reviews and social media feedback, the importance of reputation management cannot be overstated.

Brands 195

Brands Management Social Media Feedback 195

InMoment XI

JULY 25, 2024

Research shows that 71% of consumers expect personalized experiences with the brands they interact with, and over 75% get frustrated when they don’t get those personalized experiences. Similarly, 90% of consumers regard issue resolution as their most significant customer service factor. Why is the Contact Center Experience Important?

Contact Center 195

Contact Center 2024 E Commerce Social Media 195

InMoment XI

FEBRUARY 5, 2024

Whether you operate in retail, financial services, insurance, or any other industry, consumers will not purchase your product or services if you have poor Google business reviews. Consumer Trust: Positive reviews build trust and confidence in a business, while negative reviews may lead potential customers to reconsider.

Competitive Advantage 195

Competitive Advantage 2024 Consumers Feedback 195

InMoment XI

OCTOBER 25, 2024

Online reviews are the most trusted source of information for most people interacting with a restaurant for the first time. This is because platforms like Facebook and Instagram host a ton of content from influencers and regular consumers alike. Include information like hours, menus, and contact details for each location.

Feedback 195

Feedback Management Social Media 2024 195

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. Use this feedback to make informed improvements and adjustments.

Retail 195

Retail Customer Experience Social Media NPS 195

InMoment XI

SEPTEMBER 12, 2023

Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors? This information can inform your own strategies. Why is this important?

Marketing 195

Marketing Competitive Advantage Return on Investment Poor Customer Service 195