Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty White Paper Social Media 133

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Airlines 62

InMoment XI

OCTOBER 29, 2024

Positive customer experiences give rise to six distinct types of loyalty. Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

InMoment XI

OCTOBER 8, 2024

Improving customer experience will also result in increased brand equity , which is a key determining factor in what organizations consumers choose to give their business to. Personalize Interactions The majority of today’s consumers expect personalized interactions. And 88% of customers who trust a brand will become repeat customers.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. Most consumers and merchants now realize that actual benefits are far from their expectations.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. Did you know that social media is the number one discovery channel for products?

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. Most consumers and merchants now realize that actual benefits are far from their expectations.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

InMoment XI

NOVEMBER 21, 2024

It enables informed decision-making for CX teams. For example, if price is a significant factor for your customers, you can satisfy them by adjusting your pricing model or offering loyalty rewards. It informs product improvement strategy. It helps inform loyalty strategies to reduce customer churn and drive revenue.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

Currency Alliance

MAY 21, 2017

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

InMoment XI

SEPTEMBER 12, 2023

Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors? This information can inform your own strategies. Why is this important?

Marketing 195

Marketing Competitive Advantage Return on Investment Poor Customer Service 195

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 195

Hotels Guest Experience Travel 2023 195

ShepHyken

AUGUST 11, 2024

Good Loyalty Programs Drive Word-of-Mouth Recommendations by Bryan Wassel (Grocery Dive) Most customers will recommend brands with good loyalty programs, but few pass the test and make members feel recognized, a recent study found. But there’s more. Don’t overlook the data! There are ways AI can close the gap.

Article 86

Article Customer Service Loyalty Programs 2024 86

Currency Alliance

NOVEMBER 21, 2016

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

InMoment XI

JANUARY 17, 2024

With travel consumers exposed to seemingly limitless hospitality solutions, providing an exceptional guest experience helps differentiate your brand from competitors. Today’s consumers expect seamless and convenient interactions across multiple channels. Guest experience differentiates your brand.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Joe Rawlinson

NOVEMBER 3, 2024

Having updated information means better buyer relationships and personalized offers. This further boosts customer loyalty and encourages repeat purchases. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. They suggested that many loyalty program decision makers don’t feel they are making the most of customer loyalty programs. Much has been made of customer apathy around loyalty programs in recent years.

Loyalty Programs 40

Loyalty Programs Loyalty 2015 Customers 40

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Digital banners and interactive displays provide dynamic and engaging content, such as product information, product reviews , promotions, and tutorials, to aid in decision-making.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

2019 60

2019 Loyalty Consumers Loyalty Programs 60

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. I prefer a one-page persona that includes information about what triggers the customer emotionally.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

Customer Bliss

JANUARY 18, 2018

Digest this information internally and figure out the root cause of the challenge. Once this information has been gathered, Kathy had to get all of the right people in the room to define who these different customers are. Launch a loyalty program – Recognize their purchase behavior and automatically reward them for it.

Leadership 128

Leadership Consumers Customer Experience Chief Customer Officer 128

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The purpose of this article is to discuss what mix of partners might be best for achieving these goals in your loyalty program.

Loyalty 52

Loyalty Loyalty Programs Hotels Airlines 52

BirdEye

APRIL 28, 2023

When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. They can also help boost your online presence.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. Want to appeal to consumers in retail? I find this compelling.

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

Win the Customer

AUGUST 9, 2016

It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. For example, the iPhone 6 Plus is set up for mobile payments and makes on-the-go shopping a breeze for consumers. Streamlined Loyalty Programs. Not sure where to start? Always Be Customer-Centric.

Consumers 72

Consumers Loyalty Programs 2013 2015 72

CSM Magazine

OCTOBER 3, 2024

Personalize the Customer Experience Today’s consumers expect a personalized experience. When customers receive personalized experiences , they feel like they matter – and that loyalty grows naturally from there. Reward Loyalty Implement a loyalty program that rewards repeat business.

Loyalty Programs 52

Loyalty Programs Customer Retention Exceptional Customer Service Social Media 52

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program.

2024 66

2024 Article Customer Service Net Promoter Score 66

ShepHyken

DECEMBER 28, 2020

In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. Mastercard: Consumer Experience Is Loyalty’s New Currency by PYMNTS. PYMNTS) “I’m a consumer. My Comment: Here is a fascinating article about loyalty and the customer experience.

Article 147

Article 2020 Customer Service Loyalty Programs 147

Optimove

AUGUST 20, 2024

This underscores the need for sportsbooks to optimize their engagement and loyalty programs. For more information about the report and how sportsbooks can optimize the 2024-2025 NFL Season, go here to schedule a demo. – 85% of respondents make live bets during games, a significant rise from 61% last year.

2025 59

2025 2024 2023 Download 59

ShepHyken

APRIL 26, 2021

How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Street Fight) Here’s how five brands have navigated the changes and adapted their loyalty programs to meet new consumer demands. How to Provide Great Customer Service on Social Media by Atlanta Small Business Network.

2021 141

2021 Article Customer Service Loyalty Programs 141

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

ShepHyken

JUNE 17, 2024

But with Gen Alpha just around the corner, Yasmin Burchill and Mike Wickham of Impression take a look at how best to connect with young consumers. This article has three simple tips on how to connect and attract young consumers. My Comment: This article on customer loyalty appeared in an Australian and New Zealand jeweler magazine.

2024 86

2024 Article Magazine Customer Service 86

GetFeedback

DECEMBER 21, 2018

consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. billion per year due to avoidable consumer switching. consumers say they’d share more personal information with a company that offers a great experience. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty 2020 Loyalty Programs Social Media 109