Thematic

MARCH 2, 2025

Imagine losing 73% of your customers simply because they had a bad experience with your brand. That’s the reality today—over half of consumers will switch to a competitor after just one negative interaction. Why should your business rely on customer insights? Imagine an online store tracking website visits.

Customer Insights 62

Customer Insights Insights Social Media Feedback 62

InMoment XI

JUNE 21, 2022

InMoment’s Global CMO, Kristi Knight , took us through the evolution of customer experience (CX). CX started out in the golden age of advertising, market research, and understanding consumers. Then, the internet was born, and online surveys were created to collect customer feedback in a timely manner.

Customer Experience 195

Customer Experience Workshop 2022 Events 195

InMoment XI

SEPTEMBER 5, 2024

Did you know that over 70% of consumers expect personalized communications and tailored products/services from companies they buy from? Of those customers, 76% get frustrated when they do not receive any level of personalization. VoC data is also a valuable source of insights for innovation.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Second to None

FEBRUARY 4, 2020

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].

Consumers 67

Consumers Hospitality Rewards Programs Retail 67

Thematic

FEBRUARY 24, 2025

Collect Real-Time Customer Feedback Through Surveys and Reviews Listening to your customers in real time is essential to improving satisfaction and preventing churn. Studies show that 73% of consumers will switch to a competitor after multiple bad experiences, and more than half will leave after just one.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Second to None

FEBRUARY 8, 2018

Ultimately, organizations that figure out how to put the consumer at the center of their search strategy will position themselves to be leaders in this field. But how much is the target customer actually influencing that strategy ? Today, a solid search marketing strategy has to be equal parts data and customer.

Consumers 67

Consumers Voice of Customer Brands 2018 67

SurveySensum

SEPTEMBER 19, 2022

Imagine the positive influence a business can have on its bottom line if it can tune into the voice of the customer. What is the voice of the customer and how can you listen to it? What is the voice of the customer (VOC)? How does the voice of customer help businesses? Reduce customer churn.

Voice of Customer 52

Voice of Customer Social Media Feedback Touchpoint 52

CX Accelerator

OCTOBER 3, 2019

Failure to do so is disrespecting the customer and the business.". Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. I assure them that the CX team has many more questions than answers, so getting more eyes on what we do and how we do it is key.

Culture 182

Culture Feedback Contact Center Customer Centricity 182

CX Accelerator

OCTOBER 3, 2019

Failure to do so is disrespecting the customer and the business.". ,,, 4. Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. Along with getting potential solutions to these questions we gain keen stakeholders along the way!".

Culture 182

Culture Feedback Contact Center Customer Centricity 182

Second to None

APRIL 3, 2018

Emerging fast-casual brands can capitalize on this desire by consistently rolling out new menu items and special offers to ensure that customers do not get bored and are itching to return and try the next upcoming promoted item. Consumer preferences in the fast-casual industry are shifting towards brands with a great Customer Experience.

Consumers 63

Consumers Brands Rewards Programs Loyalty 63

CX Accelerator

OCTOBER 9, 2018

It’s hard to say exactly when or how it happened, but the phrase “Voice of the Customer” (VoC) has become nearly synonymous with survey process. When we consider today’s customer, and the methods by which they exercise their voice, we can do so much more. Consumers are not as likely to fill out surveys as they once were.

Social Media 160

Social Media Feedback Contact Center Voice of Customer 160

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. Consumer trust is a lucrative yet brittle aspect of any brand’s customer experience platform and the viral potential of negative public relations can instantly tarnish the public’s perception of your organization.

Consumers 109

Consumers Brands Social Media 2010 109

Second to None

JULY 12, 2018

Consumer recommendations serve as one of the most powerful tools available to any brand. In the past two decades, the Net Promoter Score metric has served as a data point for these consumer recommendations , allowing your brand to easily understand its performance compared to industry competitors. appeared first on Second To None.

Consumers 54

Consumers Customer Experience Net Promoter Score NPS 54

Second to None

JUNE 21, 2018

The idea behind this type of marketing is if the potential customer is consistently and continually provided with content that is both interesting and useful, the end result will be the consumer will purchase the service or product. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61

Loyalty Consumers Marketing Social Media 61

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Once you have collected enough information about the market-at-large, your brand can begin to adjust its experience to meet these evolving consumer desires.

Retail 54

Retail Consumers Brands Fashion 54

Second to None

JULY 22, 2020

As consumers follow social distancing guidelines, curbside pickup is becoming the channel of choice. According to Accenture , one in five of consumers who recently placed a grocery order online, did so for the first time. Consumers in grocery stores are continually embracing this new normal of purchasing to meet their everyday needs.

Retail 114

Retail Consumers Customer Centricity Voice of Customer 114

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Whether customers are reaching your brand via on-site , online or on-the-phone , your brand needs to remain adaptable and open to feedback. 1] [link]. [2]

Communication 86

Communication Voice of Customer Call Center Brands 86

Second to None

MARCH 26, 2018

You can access the post by clicking here , or by reading below: This piece was originally published by Econsultancy on March 26, 2018: “It’s tempting to see people who buy from brands as consumers, and not customers. What’s the difference between a consumer and a customer? examples of brands doing this well online.

Consumers 54

Consumers User Experience Brands Voice of Customer 54

Second to None

MARCH 13, 2019

While a screen interaction may seem less personal, data shows that personalization is only increasing with the integration of mobile consumer services. Consumers want an effortless experience that is tailored to their needs and interests. 72 percent of customers are willing to share their email address.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Thematic

FEBRUARY 3, 2025

Did you know that in 2023, the world created, captured, copied, and consumed 123 zettabytes of data? According to Salesforce, 88% of customers say good service makes them more likely to make another purchase, yet slow responses and unresolved customer complaints can drive them away. Why does this matter?

E-support 62

E-support Social Media Net Promoter Score 2028 62

SurveySparrow

DECEMBER 27, 2023

In this blog post, we will explore the three best Voice of the Customer framework for B2B SaaS companies, highlighting their benefits and providing practical advice for leveraging them effectively. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework? Let’s dive in!

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

Second to None

MARCH 20, 2018

Interactions between brands and consumers are changing across virtually every industry, making it more important than ever that your organization is striving to encourage consistency within every moment of the customer journey. Our solutions are developed on the basis of solid research and statistical science.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

FEBRUARY 4, 2020

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Customer Centricity 118

Customer Centricity Voice of Customer Retail Consulting 118

Second to None

MAY 24, 2018

While we like to think about relationships with consumers from a broad organizational perspective, ultimately the heavy load of this consumer perception is carried by the people directly involved in these interactions. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Apparel 86

Apparel Retail Competitive Advantage Voice of Customer 86

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. That’s what we asked each of them: How do you see the future of customer experience?? Much of the improvement has been driven by advancements in product innovation and digital technology.

2018 133

2018 Customer Experience Competitive Advantage 2017 133

Lumoa

APRIL 17, 2018

Afterwards, they automatically sent a notification to update the software to every consumer that complained about performance and hadn’t updated the software. Customer feedback in employee training One more company, that operates in the healthcare industry, wanted to inject the voice of customer into its daily operations.

Feedback 110

Feedback Workshop Healthcare Culture 110

Alida

OCTOBER 17, 2019

From new regulations on the table in multiple jurisdictions globally to huge brands being fined millions of dollars in massive penalties due to data breaches and lack of compliance with existing regulations, the free-for-all consumer data collection practices are being left by the wayside for a more transparent customer experience.

Brands 167

Brands Consumers Customer Experience Voice of Customer 167

Second to None

FEBRUARY 1, 2019

Unlike traditional methods of advertisement, the referral system is fueled by the circulation of information by reliable sources (Promoters) whom your potential customers already trust. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Metrics Customer Centricity 82

Second to None

JUNE 12, 2018

Emerging national brands have even more of a responsibility to collect this data because they are still in the process of establishing trust with their consumer base. In fact, companies that utilize data as a tool to increase the personalization within their customer touchpoints experience a 6%-10% increase in revenue.[3] 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omnichannel 72

Second to None

MARCH 22, 2018

To capture this data, many brands implement Customer Experience measurement programs like mystery shopping because it offers an unbiased consumer perspective of your brand and offers leadership the capture intensely specific customer feedback data. 1,2,3: [link].

Retail 81

Retail Leadership Voice of Customer Brands 81

Second to None

FEBRUARY 6, 2019

Defining a way for CX employees to contribute their input will create an environment that promotes innovation and progress. You have to know what the customer wants before you can give it to them. Investing time to examine both survey data and general tendencies of consumers will provide you with a direction towards productive change.

Customer Experience 67

Customer Experience Voice of Customer Innovation Consumers 67

Second to None

AUGUST 9, 2018

Brands that acted solely on the data provided by these bad profits were not paying attention to what customers were saying. Once a new concept like chord-cutting entered the market, consumers quickly jumped ship. Because profit levels maintained, many brands did not care that their consumer satisfaction scores were dropping.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

MAY 31, 2018

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

NetBase

FEBRUARY 26, 2020

Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Consumer reviews. Voice of customer. Product innovation and research. And then we can expand it with consumer intel. And we’re going to show you how!

Consumers 67

Consumers Brands Social Media Marketing 67

Alida

OCTOBER 18, 2018

Our flagship customer intelligence event in London was a great opportunity to discuss the latest innovations and product updates in the industry, the constantly evolving expectations of today’s consumer, and how to deliver a superior customer experience in 2018. What does consumer trust mean?

2018 113

2018 Webinar Insights Customers 113

Second to None

OCTOBER 9, 2018

Establishing an excellent brand experience in the modern age is impossible without providing enhanced value to consumers that visit your online channels. However, simply having the option of buying your product online is not enough based on current consumer expectations. It is impossible to eliminate cart abandonment completely.

Online Experience 67

Online Experience Customer Centricity Voice of Customer Brands 67

InMoment XI

SEPTEMBER 25, 2024

As the capabilities of NLP continue to expand, it further revolutionizes various industries, enhances user experiences, and opens new avenues for research and innovation. With InMoment, VOZIQ categorizes the text comments and identifies customer sentiment from survey scores and keywords in each call log.

Insights 195

Insights Social Media Net Promoter Score Events 195