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Here is why asking the right feedback questions is crucial for your business: They provide relevant and targeted insights. High-quality questions with a clear purpose behind them can capture actionable insights from customers. While open-text questions provide rich data, analyzing them can be time-consuming.
Over the years, he has established himself as a pioneer, helping leaders, teams, and organizations navigate a rapidly changing world with actionable insights and a profound understanding of technology’s potential. Many of my colleagues have expressed similar admiration for his insightful research and his character.
In contrast, narrowing your survey to a smaller set of well-crafted questions can improve response rate and accuracy, delivering more meaningful insights and higher-quality survey data. Improved Data Quality and Accuracy One reason brands go for longer surveys is data quantity. It also increases your risk of survey abandonment.
Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.
Why do consumer-centric organizations succeed? How can my company build a consumer connects program? Establishing a Connects Program is a great way to support your consumerinsight initiatives. Learn how to do it with the right tools in Discuss.io's eBook.
In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. How Prepared Do You Feel for Consumer Duty? What Have Been Your Biggest Challenges in Getting Ready for Consumer Duty?
Unlike the often-transactional nature of Business-to-Consumer (B2C) interactions, B2B relationships involve longer decision cycles, diverse stakeholders, and operational intricacies. Train Teams Effectively: Ensure employees can translate data insights into empathetic actions that align with client priorities.
In its August 14, 2024 ruling, the Federal Trade Commission classifies these reviews as fake or misleading and warns businesses against using them to deceive consumers. Customer AI-generated reviews : Consumers may use AI tools to quickly draft their reviews in order to save time and ensure their feedback is well-structured.
Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc
These challenges include the retirement of the baby boomer generation, low unemployment, the recession, and consumer trends that call for proactive customer engagement. Employee/employer relationship insights to increase engagement. He will share with you: Market research on the shifting labor market.
Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove. How can you ensure your brand stands out in this competitive landscape?
Personalization: The Key to Cutting Through the Noise In an age of marketing fatigue, Part 3 of the 2025 Optimove InsightsConsumer Marketing Fatigue Report reveals how personalization and relevance can drive engagement and loyalty. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 3 appeared first on Optimove.
While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy.
A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. Both Gensler and the consumer electronics brand we mentioned before had what many companies think they need: large amounts of data. But all data is not created equal!
Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.
This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. In fact, 49% of consumers trust online reviews as much as personal recommendations. The insights will help you adjust your strategy and target the right individuals.
Part 1 of the 2025 Optimove Consumer Marketing Fatigue Report shows you how to evolve your email campaigns to break through the noise and boost engagement. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 1 appeared first on Optimove.
The process helps you build a rich dataset that provides insight into customer behavior. Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. VoC insights help businesses make data-driven decisions for customer experience (CX) improvements.
Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. Did you know that social media is the number one discovery channel for products?
From drastic shifts in consumer behavior to unexpected supply chain challenges, the CX landscape has dramatically transformed at an accelerated rate. To find the answers, we surveyed more than 2,200 industry professionals worldwide, ultimately discovering insights that will transform the way you work and engage with customers.
However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. This often stems from poor internal communication, outdated technology, or inefficient processes.
Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. As a result, you don’t miss out on any insights and can prioritize your responses accordingly.
With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company.
The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.
Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty. Now the question is: how to get CX right?
It provides real-time insights on everything from their pain points to their purchasing triggers, helping you improve experiences and increase sales. What Are Conversational Intelligence Insights? Conversational intelligence insights are findings derived from assessing customer conversations with or about your brand.
In doing so, speech analytics gives businesses the ability to uncover insights into customer behavior, sentiment, and preferences. Usually working as part of contact center solutions , it involves analyzing the vast volumes of calls handled by contact centers to extract actionable insights from audio recordings.
Cultural Differences and Consumer Expectations One of the primary reasons the USA excels in CX is the cultural emphasis on customer satisfaction. Instead, they often base their insights on American thought leaders, which can diminish their credibility and the impact of their contributions.
Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Filter relevant insights to focus on what truly matters. The AI Debate: A CX Game-Changer or Trust-Buster?
Today’s consumers are shopping online more now than ever, but find the service experience inadequate. Download the report for more insights into the latest customer experience trends. The Northridge Group's State of Customer Service Experience report provides a clear message to businesses.
Youll find actionable insights, real business examples, and guidance grounded in research from trusted institutions like McKinsey, BCG, and Harvard Business Review. Customer Experience and Ease of Doing Business B2B buyers increasingly expect consumer-level simplicity and speed. BearingPoint (Insights), 2020.
That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage. Let’s go!
No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table. In fact, 70% of consumers say they can see a clear gap between companies that use AI well and those that don’t.
This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework? Why Does it Matter? Just look at Atom Bank.
Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert
So, how can we take on this next, purpose-driven generation of consumers? Join Jenn VandeZande, Beth Scott, Nikki Grigsby, and Levana Wang for this insightful and topical conversation on the modernization of e-Commerce tech. This webinar will include: What the next generation of e-Commerce customers are looking for.
For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. However, while these case studies can provide useful insights, they are often too narrow in focus. Her work is filled with practical insights and well-reasoned solutions to CX challenges.
That’s the reality today—over half of consumers will switch to a competitor after just one negative interaction. This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better. So, what are customer insights?
From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions. This classification of public opinion gives you insight into your brand reputation. It also provides insight into how sentiment shifts over time so that brands can inform strategy.
For example, a call transcription tool prevents the need to listen to lengthy recordings and provides quick insight into customer experiences. These insights ensure agents dont miss out on valuable information they can use to satisfy and retain clients. They provide real-time insights through live call transcripts and sentiment scores.
A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
This ensures that consumers understand the potential bias in such reviews. Consumers depend on these reviews to provide an honest reflection of the product or service they are considering and when this trust is violated, it has ripple effects that can go far beyond a single purchase decision.
Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences. Leverage Customer Insights : Utilize customer feedback and analytics to identify pain points and opportunities, demonstrating a data-driven approach to decision-making. At the same time, B2B customer expectations have risen.
By October, over half of consumers expect to feel overwhelmed by brand messaging, putting retailers at risk of losing attention. This number is expected to climb to 81% by December, putting retailers at risk of losing consumer engagement just as the holiday season peaks. For more insights, contact us to request a demo.
This helps provide insights about market trends, competitor activities, and possible business opportunities. From automating customer support to extracting insights from large datasets, NLP applications help streamline operations and enhance decision-making. This makes managing emails easier. VOZIQ turned to InMoment to fill this gap.
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