The 3 Principles of Brand Loyalty in a Highly Disruptive World
BlueOcean
JULY 9, 2024
Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Following the 2021-2023 supply chain crisis, today’s consumers are no strangers to empty shelves.
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