ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

IntouchInsight

SEPTEMBER 23, 2022

Consumer reactions to this vary greatly. Some people will shop sales while others will buy in bulk. As anyone who has recently filled up their gas tank or purchased groceries will tell you, the cost of living just keeps going up. The common goal, however, is to get the best value for every dollar spent.

Loyalty Programs 118

Loyalty Programs Loyalty Consumers Sales 118

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Refine E-Commerce Websites for Conversions A seamless shopping experience can set up a retailer to drive early online sales.

Retail 52

Retail Sales Marketing E Commerce 52

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Win the Customer

SEPTEMBER 21, 2020

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. The right marketing strategies involving both on and off your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

E Commerce 111

E Commerce Sales Customer Engagement E-support 111

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Kayako

FEBRUARY 14, 2018

As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive.

Loyalty Programs 75

Loyalty Programs Loyalty Brands Retail 75

SurveySensum

NOVEMBER 1, 2024

Customer loyalty often looks at buying again because of rewards or sales, but brand loyalty goes beyond that. You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. It centers on the intangible, perceived value of your offerings.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. Personas are often used in marketing and sales efforts, and those names apply to those types of personas. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

CSM Magazine

APRIL 3, 2025

But what does this mean for the modern-day consumer, and how are Web3 platforms driving this transformation? Web3 loyalty programs use NFTs to offer exclusive experiences, transferable rewards, and tiered benefits that incentivize long-term engagement. Better customer experiences.

Customer Experience 52

Customer Experience Loyalty Programs Government Loyalty 52

Oracle

APRIL 6, 2021

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market.

Loyalty Programs 71

Loyalty Programs Retail Loyalty 2021 71

SurveySensum

NOVEMBER 5, 2024

Not just that, Nike NPS score is currently at 36 which can be considered a good NPS score as the retail and consumer goods industry’s average NPS score is 41. Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

ShepHyken

APRIL 21, 2025

Case Studies from Verizon, ING & United Airlines by Rebecca Sentance (Econsultancy) From improved customer satisfaction to an uplift in sales, we examine three companies who have successfully applied GenAI in customer service alongside the takeaways from their usage. Consumers are concerned, if not downright scared.

Article 62

Article 2025 Customer Service Hospitality 62

Joe Rawlinson

NOVEMBER 3, 2024

Improved efficiency also has a direct impact on both buyer satisfaction and sales outcomes. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns. Quick Response Times Implementing bank card scanning substantially decreases wait times.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. That figure dwarfs non-active apparel sales, which declined two percent last year. The way companies gather consumer insight today often fail to provide a complete picture.

Retail 167

Retail Apparel E Commerce 2016 167

Customer Bliss

JANUARY 18, 2018

Launch a loyalty program – Recognize their purchase behavior and automatically reward them for it. Start developing consumer insights: why did you leave and how can we earn their trust back? Our way of saying thank you for being a customer without them having to do work. CX Click To Tweet. and The Nature’s Bounty Co.

Leadership 128

Leadership Consumers Customer Experience Chief Customer Officer 128

ShepHyken

DECEMBER 9, 2022

And more importantly, how can you ensure that it’s not costing you sales? 45% of consumers say they’d be less likely to purchase or not purchase at all if the experience a brand provides is different from their perceived ideals. . If Not, It Could Be Costing You Sales appeared first on Shep Hyken. The takeaway?

Customer Journey 126

Customer Journey Brands Sales Contact Center 126

Joe Rawlinson

JANUARY 13, 2020

With over one million retail companies in the United States, business owners have a hard time increasing retail sales. Fortunately, you can still achieve your sales goals despite this growing level of competition. Here are the most effective ways to increase retail sales. Create A Simple Loyalty Program.

Retail 15

Retail Sales Loyalty Programs Social Media 15

Retently

JANUARY 25, 2023

Given the growing concerns of online shoppers a bout protecting their personal data and 56 % of consumers wanting more control over it, big tech companies were determined to act. in April 2021, the heavily marketed update was supposed to give Apple consumers more control over their data. But what did it mean for ecommerce?

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

BlueOcean

JULY 9, 2024

The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Online sales are expected to exceed $1.7 trillion by 2027, representing an all-time high of over 20% of all retail sales. Online sales are expected to exceed $1.7 These are stunning statistics.

Loyalty 177

Loyalty Brands 2027 Average Handle Time 177

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. Why CX Managers Focus on Journey Optimization A smoother journey = happier customers = more sales. Testing a points-based loyalty program where customers earn discounts on future purchases.

Management 115

Management Customer Experience Roadmap NPS 115

ShepHyken

JUNE 7, 2021

The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Many of the same principles in a B2C loyalty program apply to B2B. Absolutely!

Article 139

Article 2021 Customer Service Loyalty Programs 139

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Customers 52

InMoment XI

SEPTEMBER 12, 2023

Market Position and Brand Analysis: How do consumers perceive your competitors? Sales and Marketing Strategy Analysis: Break down competitors’ sales funnels and marketing campaigns. Could your company fill this void with exceptional customer service and thereby win over disenchanted consumers?

Marketing 195

Marketing Competitive Advantage Return on Investment Poor Customer Service 195

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. Most marketers focus on maximizing the profits from the initial sale, but how do you grow and sustain customer lifetime value for the entire customer cycle?

Blog 110

Blog Loyalty Programs Loyalty Lifetime Customer 110

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 195

Hotels Guest Experience Travel 2023 195

Win the Customer

AUGUST 9, 2016

It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. For example, the iPhone 6 Plus is set up for mobile payments and makes on-the-go shopping a breeze for consumers. Streamlined Loyalty Programs. Not sure where to start? Always Be Customer-Centric.

Consumers 72

Consumers Loyalty Programs 2013 2015 72

InMoment XI

JANUARY 17, 2024

With travel consumers exposed to seemingly limitless hospitality solutions, providing an exceptional guest experience helps differentiate your brand from competitors. Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

ShepHyken

APRIL 26, 2021

(ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

2021 141

2021 Article Customer Service Contact Center 141

GetFeedback

JUNE 11, 2019

Customers will drop everything to attend a sale, try out a new feature, or write a positive review. According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Consumers Brands 53

InMoment XI

OCTOBER 8, 2024

By improving customer experience, you can: Increase sales revenue by up to 7% Increase cross-sell rates by up to 25% Increase shareholder return by up to 10% These statistics show that customer experience improvement is something that should be a priority across your entire organization, rather than being a siloed effort.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52