InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 195

Marketing Competitive Advantage Return on Investment Poor Customer Service 195

InMoment XI

NOVEMBER 12, 2024

Did you know consumers ranked social media in the top five most preferred channels for customer support? Furthermore, more than 80% of consumers expect a response from businesses on social media within two business days. This helps organizations understand the bigger picture behind consumer behavior and market performance.

Social Media 360

Social Media 2024 Metrics Brands 360

CSM Magazine

JULY 18, 2024

Bid farewell to those towering billboards and ear-splitting TV commercials—the modern marketing game is played on a much hipper battlefield. Ready to dive in and drive up sales while securing unshakable customer trust? Economic Efficiency Influencer marketing cuts down the mammoth costs associated with traditional ad campaigns.

Sales 52

Sales Marketing Social Media Fashion 52

Integrity Solutions

APRIL 19, 2024

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. The desire for a personalization in the sales experience has only grown in recent years. The same holds true across the sales-service continuum.

Sales 105

Sales Loyalty White Paper Contact Center 105

West Monroe

SEPTEMBER 17, 2023

Following previously hot consumer pushes in VR and crypto, it’s valid to be skeptical of the most recent fad in the business world: generative artificial intelligence (Gen AI). Seventy percent of organizations are in exploration mode on Gen AI , and that fervor has prompted executives to begin investing in AI for sales solutions.

Sales 52

Sales Marketing E Commerce E-support 52

BirdEye

SEPTEMBER 15, 2023

Sales is one of the most important functions in every organization – it defines your growth and business success. Anything you can do to bring efficiency and agility to this function, you must embrace it, and that begins with using AI in sales processes. Table of contents What is AI in sales? Why do we need AI in sales?

Sales 111

Sales 2023 Social Media Demo 111

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

Consumers 105

Consumers Loyalty Brands Retail 105

Beyond Philosophy

MAY 24, 2024

Understanding social dynamics and influence can inform strategic decisions in customer experience design, including marketing campaigns, sales techniques, and product positioning. In this episode, you will also discover: The concept of Social Proof and how it influences consumer behavior.

Sales 88

Sales Customer Experience Design Presentation Customer Journey 88

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. billion a year to $5 billion.

E Commerce 110

E Commerce Retail Consumers Sales 110

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Almost half of the consumers surveyed have less confidence in the economy compared to 2022. 77% said “price” and 78% “quality.”

Consumers 94

Consumers 2022 Omnichannel Retail 94

DemandJump

JANUARY 24, 2020

Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behavior.

Consumers 99

Consumers Marketing Sales Engagement 99

Optimove

NOVEMBER 21, 2023

Why It Matters: To create a shopping experience that’s truly engaging and personalized, marketers have to start with the customer. Incorporate these Customer-Led Marketing tactics into your product recommendation strategy and watch customer lifetime value improve. What are Product Recommendations?

Sales 72

Sales Social Media User Experience Consumers 72

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 114

B2C B2B Marketing Return on Investment 114

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? The solution?

Consumers 98

Consumers 2023 Omnichannel Retail 98

Optimove

FEBRUARY 23, 2023

If so, you might be suffering from marketing fatigue.  Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. So, we surveyed 450 US consumers in January 2023 about marketing fatigue and bottom line.  Pick yours.

Consumers 52

Consumers Marketing 2023 2022 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. And social listening is instrumental to uncovering foundational elements of marketing and media relations campaigns.

Consumers 64

Consumers Marketing Social Media Events 64

BirdEye

JUNE 15, 2023

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. And it works because refer-a-friend marketing campaigns rely on word of mouth to spread awareness about products or services. In fact, 88% of consumers trust suggestions from friends and family.

Reference 98

Reference Sales Social Media Brands 98

TechSee

MAY 10, 2021

In the span of only six years, we’ve established ourselves as the market leader in visual assistance, selling to more than 100 Tier-1 leading enterprises worldwide. Our global sales team currently stands at 30, predominantly based in North America, the UK and throughout Europe. The TechSee sales experience is quite different.

Sales 109

Sales ROI Contact Center Culture 109

ProProfs Chat

APRIL 19, 2019

No matter how amazing your product is or how brilliant your sales and marketing strategies are, without excellent customer service, your business might flounder. Whether you are in sales, marketing or support, everybody is expected to go that extra mile to provide an excellent service to clients. Record and Reflect.

Sales 85

Sales Customer Service Multi-Channel Marketing 85

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

Kayako

JULY 31, 2019

The past few years have seen live chat completely change the way online businesses carry out marketing and sales. Gone are the days prospects would email and wait several hours to receive a response to a sales-related query, or call an 800 number and be stuck in a cyclical loop of annoying prompts and call trees.

Sales 64

Sales Marketing Net Promoter Score Consumers 64

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Marketing 98

Marketing Social Media Advertising Reference 98

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. How drip marketing works So, how does drip marketing work?

Marketing 111

Marketing Multi-Channel Events Demo 111

Magellan Solutions

SEPTEMBER 23, 2021

Leverage outsource telesales to improve your online digital marketing efforts. Thus they amp up their marketing and sales efforts online, which is the practice of online digital marketing. However, outsource telesales is still a key strategy to ensure your sales pipeline is full. The reason?

Marketing 98

Marketing B2C B2B Sales 98

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. While it encompasses a broad field, content marketing is a crucial part of online customer service in today’s world, and it’s quite simple when boiled down to its base components.

Connections 52

Connections Consumers E Commerce Marketing 52

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Marketing 98

Marketing Customer Retention Loyalty Social Media 98

Lumoa

AUGUST 5, 2022

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 78

Retail Feedback Consumers Marketing 78

Andrew Mcfarland

SEPTEMBER 23, 2022

A business development manager oversees sales and marketing efforts. Sales representatives focus on prospecting qualified leads and closing deals. Marketing is responsible for implementing marketing campaigns to promote the company’s products or services. Tasks performed by each department.

Sales 48

Sales Marketing Document Presentation 48

BirdEye

SEPTEMBER 25, 2024

In today’s fast-paced market, that’s not just a vision—it’s what customers expect. By integrating advanced AI marketing assistants and AI data scientists, BirdAI streamlines every aspect of customer interaction. Specifically, consumers expect quick and easy access to information.

Marketing 52

Marketing Books Sales Interaction 52

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. When debating whether to make a purchase online, 93% of consumers say they rely on the advice and experiences of other buyers to make a decision. You can also expand your referral program through affiliate marketing.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

BirdEye

SEPTEMBER 10, 2024

According to Birdeye’s The One report , 38% of consumers say leaving a favored service provider is emotionally difficult. Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers. A marketing funnel is a key way to understand the customer journey for your business.

Marketing 59

Marketing Social Media B2C B2B 59

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers. as of June 20.

Consumers 98

Consumers Retail Social Media Apparel 98

BirdEye

OCTOBER 11, 2023

This blog details the panel discussion on Grow sales by delighting customers with George Grigoryan – Marketing Director, SEV, and Vandana Agarwal, VP of Pre and Post-Sales, Birdeye and Justin Meredith. We are so happy to have you join us for today’s session, “How to grow sales by delighting customers.”

Sales 111

Sales Social Media Customers Multi-Channel 111

CSM Magazine

MAY 22, 2024

Sales teams play a major role in driving revenue and profits for companies, so it’s essential to equip them with the right tools. Salesforce CPQ (Configure Price Quote) is a tool that can significantly boost sales productivity and profitability by automating pricing, configuration, and quoting processes.

Sales 52

Sales Customer Relationship Management Interaction Article 52

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72