InMoment XI

DECEMBER 5, 2024

This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. The online space, especially in the form of social media and review sites, amplifies public opinion. In fact, 49% of consumers trust online reviews as much as personal recommendations.

Management 195

Management 2024 Financial Social Media 195

ReviewTrackers

JULY 28, 2021

Insurance and Social Media. Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts.

Social Media 175

Social Media Insurance Marketing 2007 175

InMoment XI

FEBRUARY 2, 2024

Social media can play a crucial role in your organization’s ability to manage and deliver more meaningful and integrated customer experiences. Hootsuite is one of today’s most widely used social media management platforms. 46% of consumers turn to Facebook, 35% to YouTube, 32% to Instagram, and 20% to TikTok.

Social Media 221

Social Media Brands Management 2008 221

InMoment XI

NOVEMBER 18, 2024

Did you know that social media is the number one discovery channel for products? Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

Thematic

OCTOBER 30, 2024

54% of social media users use these platforms for product research. And that’s where social media sentiment analysis comes in. AI analytics tools allow you to rapidly analyze thousands of posts from social media channels. Skip straight to the Best Tools for Social Media Sentiment Analysis.

Social Media 62

Social Media Multi-Channel Feedback Brands 62

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. If you’re easy to find, contact, and buy from, they’ll become long-term consumers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

InMoment XI

OCTOBER 24, 2024

Customer Engagement Platform Customer engagement platforms, however, are external and focus on the interaction between customers and consumers. They integrate with apps, websites, and social media to provide a consistent customer experience across all channels. An omnichannel strategy plays a crucial role in this success.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term. It goes hand in hand with relationship marketing.

Customer Relationships 93

Customer Relationships Marketing Social Media Loyalty Programs 93

InMoment XI

NOVEMBER 21, 2024

As a result, you can increase your market share with this customer-centric approach. Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead. It also keeps you in the loop regarding competitor behavior to help you further refine your marketing efforts.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

BirdEye

MARCH 28, 2025

In 2025, real estate social media marketing is no longer optionalit’s essential. With more potential buyers scrolling through social media platforms than ever, real estate agents and businesses must establish a strong social media presence to capture attention, build relationships, and generate leads.

Social Media 52

Social Media Marketing 2025 Events 52

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 428

Customer Experience Social Media 2024 B2B 428

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. AI tools for social media transform this complex process into a streamlined operation, helping you boost engagement while saving hours each week.

Social Media 59

Social Media Multi-Channel Culture E-support 59

Thematic

FEBRUARY 12, 2025

Is your business on social media? In this digital age, brands need more than just social listening—they need real-time insights to stay ahead of the conversation. But here’s the challenge: millions of posts, comments, and reviews flood social media daily. They need text analytics for social media.

Social Media 62

Social Media Insights Feedback Brands 62

SurveySensum

OCTOBER 22, 2024

While browsing social media you become part of 5.17 billion consumers or 63.7% of the world’s population who use social media on a daily basis. For example , the image shown below shows a social media survey on the Instagram platform where Instagram is asking users to answer some questions to improve the platform.

Social Media 52

Social Media Customer Engagement Engagement Feedback 52

InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. How do you join and positively shape the conversation?

Management 259

Management Marketing Social Media Feedback 259

InMoment XI

MARCH 16, 2022

Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. Safety concerns continue to vary throughout each region and they’ll certainly affect what consumers want in experiences from any brand. But in Canada and the United States , only 51-61% of consumers were comfortable.

2022 370

2022 Social Media Consumers Loyalty 370

C3Centricity

DECEMBER 10, 2024

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.

2025 108

2025 Consumers Competitive Advantage 2024 108

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. The more targeted the message is, the more likely a customer will respond positively. #2

Consumers 59

Consumers E Commerce Marketing 2024 59

BirdEye

NOVEMBER 18, 2024

” These social media mantras sound simple, but the reality is that you’re spending countless hours staring at blank screens, struggling to create fresh content for multiple platforms. What if you could create a month’s worth of relevant posts in just a few hours while increasing your social media engagement rates?

Social Media 52

Social Media ROI Metrics Engagement 52

InMoment XI

AUGUST 20, 2024

This involves online reputation management practices such as managing platforms such as review sites, legal directories, and social media. When potential clients search for legal services online, they often read Google reviews , visit attorney websites, and browse social media profiles before making a decision.

Management 369

Management Social Media 2024 Download 369

InMoment XI

JUNE 7, 2022

Benefit #3: Effectively Filter Social Content to Only Extract Relevant Data. Benefit #1: Greater Access to and Value from Social Data. A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. The result?

Insights 369

Insights Social Media Return on Investment Travel 369

BirdEye

NOVEMBER 30, 2023

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

Social Media 116

Social Media Management Brands Communication 116

CX Accelerator

JUNE 8, 2020

Listening to call recordings is time-consuming work. Here’s a good format for these calls from ,, Sue Duris , Director of Marketing and Customer Experience at M4 Communications, Inc: “My #1 way to listen to the voice of customer (VOC) is by phoning a customer and chatting for 15 minutes. Pay attention to social media.

Social Media 345

Social Media Contact Center Call Recording Voice of Customer 345

InMoment XI

OCTOBER 17, 2024

While open-text questions provide rich data, analyzing them can be time-consuming. Finding the best way to present a questionnaire that’s both user-friendly and efficient can also be time-consuming. Encouraging suggestions from your customers will help you pinpoint areas for improvement and opportunities to stand out in the market.

Feedback 195

Feedback Insights Customers Banking 195

BirdEye

SEPTEMBER 12, 2023

We live in times that demand every business to have some presence on at least 2-3 social media platforms. You can no longer afford not to have a social media strategy for your business. There is heavy competition among brands on social media. Table of contents Why is social media marketing important?

Social Media 105

Social Media Measurement Brands Leadership 105

Thematic

APRIL 3, 2025

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

Marketing 62

Marketing 2030 E Commerce Social Media 62

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. This can include CRM data, social media, call center logs, service requests, and chat messages. Acquiring new customers is more expensive than retaining current ones.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

GetFeedback

JANUARY 19, 2020

They can range just a single yes/no question to elaborate market research tools. Public comments on social media sites like Twitter, Facebook, LinkedIn, and review sites. Winning CX initiatives use text and social media at least 80% of the time, compared to half of those in a Developing stage.

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

InMoment XI

NOVEMBER 26, 2024

However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services. These could include the website, customer support portal, social media, and more.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

Retently

NOVEMBER 13, 2024

Market Growth and Adoption Rates The virtual fitting room market is booming – and the numbers speak for themselves. In 2024, this market is expected to be worth $5.71 The global ecommerce market is projected to reach $6.09 But why are VFRs growing so quickly? Let’s break it down. billion, but that’s just the beginning.

Retail 144

Retail Social Media Technology Brands 144

InMoment XI

MAY 10, 2022

While this may be true in some markets, many consumers are willing to pay more if they feel the price matches the product’s quality. Step #4: Marketing and Communication. Once you’ve fine-tuned your brand experience and product pricing, you can begin to promote customer loyalty through marketing campaigns.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

GetFeedback

DECEMBER 26, 2018

Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? Did you know that social media is the #1 product discovery channel , with 33% of consumers finding new products through platforms like Instagram and TikTok in the past three months? Want to know how it works?

Marketing 62

Marketing Social Media Net Promoter Score Feedback 62

InMoment XI

DECEMBER 18, 2024

It ingests feedback from email, social media, and chat and integrates it with customer relationship management (CRM) data. Key features to look for include: Text and Speech Analytics Understanding customer sentiment is essential, but doing so manually is time-consuming.

Contact Center 195

Contact Center Customer Satisfaction ROI Call Center 195

InMoment XI

JULY 7, 2022

These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Build Relationships.

Brands 369

Brands ROI Social Media Return on Investment 369

BlueOcean

OCTOBER 21, 2024

Acquisition costs are seen in sales efforts, marketing, and advertising as well as customer onboarding, so it’s retention that appears to gain the most profit in return. TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

InMoment XI

NOVEMBER 30, 2023

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Doing this allows you to cultivate a strong and recognizable presence in the market. Google Alerts, social media monitoring tools, and specialized software can help you stay informed.

Brands 284

Brands Management Multi-Channel Social Media 284