Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. Non-travel brands should consider something similar.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Thematic

FEBRUARY 24, 2025

Studies show that 73% of consumers will switch to a competitor after multiple bad experiences, and more than half will leave after just one. Why Multi-Channel Analysis Matters 60% of consumers have purchased from a brand solely based on the service they expected to receive.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

GetFeedback

JANUARY 12, 2020

Because the core value proposition is affordable travel. . Getting products into the hands of reviewers that readers trust is a great strategy for consumer products. Research from McKinsey suggests that the best ROI on CX improvements come from improving the end-to-end journey: . That’s what sold me on the pump I picked.

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? So, how are UK travel companies doing in terms of online customer experience? Email performance was particularly poor with only two successful answers received by travel brands - and one those took over 7 days.

Travel 49

Travel Brands Airlines Customer Experience 49

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 According to Salesforce, almost three-quarters of consumers have chosen to switch brands at least once in the last 12 months, even when they belong to a loyalty program—and they’re doing it for access to better deals, better quality, or better customer service.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Eptica

JUNE 24, 2016

Date: Friday, June 24, 2016 The ROI of improved customer experience. It also has a positive effect on other factors such as staff retention and recruitment – people in customer service want to work at places where they are valued and they get a chance to help consumers, rather than continually having to say no to people.

ROI 50

ROI Customer Experience 2016 Airlines 50

Inbenta

OCTOBER 20, 2020

Interactions with consumers should always be considered as an opportunity to gather customers’ feedback and improve customer experience. Today’s consumers don’t have any reason to stay loyal to a business unless they provide a quality customer experience. Increase ROI. The impact of customer interactions on your business.

Interaction 98

Interaction Social Media ROI Reference 98

InMoment XI

APRIL 3, 2024

It sets the tone for the entire company/consumer relationship. The digital customer experience has become an essential part of the way that consumers navigate the marketplace. It is common for consumers to switch channels multiple times throughout the course of an interaction. Why is Digital Customer Experience Important?

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

SurveySensum

MARCH 12, 2025

They can use cross-tab for survey responses based on: Airport of departure (JFK vs. LAX) Time of day (Morning vs. Evening flights) Cabin class (Economy vs. Business vs. First Class) They discover that JFK morning travelers in Economy experience the longest wait times, while Business passengers enjoy faster check-ins due to dedicated counters.

Airlines 52

Airlines Net Promoter Score Travel Customer Satisfaction 52

Joe Rawlinson

JUNE 24, 2015

Looking back at the last few years in marketing, it’s clear that social media brought the most significant change in strategies used by brands to communicate with consumers. You’ll understand consumer behavior. You’ll improve your ROI by integrating CRM with those insights. You’ll improve your agility.

Social Media 126

Social Media Marketing Consumers Brands 126

C3Centricity

MARCH 15, 2018

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. Consumers are adapting their behaviours to the trading of their personal information. 70% of consumers agree technology has made it easier than ever to take their business elsewhere.

Retail 124

Retail Information Consumers Connections 124

InMoment XI

APRIL 26, 2022

In-person surveys can be time consuming. You may also need to pay for the travel expenses and time of an effective moderator. In addition, this information can actually be usable (with the right analysis) to improve your brand, customer experience, and, ultimately, ROI. It’s a very hands-on process the entire time.

Customer Experience 195

Customer Experience Fashion White Paper Customers 195

NetBase

JULY 3, 2020

How many brands (and consumers) are making the most of The Fourth. In 2019, 47+ million Americans traveled over 50 miles to celebrate with family and friends. US Consumers Typically Love the 4th . billion on Fourth of July food while 47+ million traveled over 50 miles to celebrate the holiday. Pool parties.

Brands 95

Brands Marketing Travel 2019 95

Currency Alliance

JULY 16, 2024

But for a few years now, some travel and most coalition loyalty programs have been experimenting with dynamic values, and the results for improving loyalty ROI and customer engagement are encouraging. Maximizing the gap between these two values is the key to optimizing the effectiveness and ROI of your loyalty program.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Joe Rawlinson

JUNE 24, 2015

Looking back at the last few years in marketing, it’s clear that social media brought the most significant change in strategies used by brands to communicate with consumers. You’ll understand consumer behavior. You’ll improve your ROI by integrating CRM with those insights. You’ll improve your agility.

Social Media 118

Social Media Marketing Consumers Brands 118

Natalie Petouhof

JANUARY 6, 2017

times more likely to purchase than non-viewers and more than half of the marketing professionals worldwide name video as the type of content with the best ROI. This combination leads to an overall better ROI. But be careful – a call-to-action without engagement can result in consumers feeling “pushed” vs “pulled” into taking action.

ROI 40

ROI Advertising Apparel Contact Center 40

Currency Alliance

SEPTEMBER 17, 2019

First up: the travel & hospitality sector. Travel is one of the most venerable loyalty sectors – so it may surprise some that leading brands often approach Currency Alliance, asking for help to find additional loyalty partners. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Gravy Analytics

AUGUST 19, 2019

Anonymous mobile location signals, when cleansed, aggregated, and enriched, give marketers new insight into consumer behavior. This data can be used to improve ad CTRs and ROI, for competitive intelligence, and to improve the customer experience. What are Visitations? How can I use Visitations?

White Paper 71

White Paper Hotels Travel Consulting 71

C3Centricity

MAY 25, 2020

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. Consumers are adapting their behaviours to the trading of their personal information. He turned the organisation into one that is admired by consumers and shareholders alike. Is this your case?

Technology 121

Technology Information Consumers Retail 121

Kustomer

FEBRUARY 25, 2022

Generally speaking, businesses have always interacted with consumers using real people. Consumers often have queries or concerns, and in the past, the only way to deal with them was to have an actual person listen and respond accordingly. There are a variety of ways that a brand can fail to treat consumers well.

E Commerce 101

E Commerce Multi-Channel Omnichannel Touchpoint 101

Eptica

NOVEMBER 27, 2019

Consumers are not only becoming more demanding, but they also want faster responses, with minimal effort on their part. We found that the average UK consumer contacts brands nine times per month with a reasonably even split between channels. Published on: November 27, 2019. Why you need more than NPS to drive CX excellence.

2019 97

2019 Leadership Consumers Travel 97

Kustomer

DECEMBER 21, 2021

Generally speaking, businesses have always interacted with consumers using real people. Consumers often have queries or concerns, and in the past, the only way to deal with them was to have an actual person listen and respond accordingly. There are a variety of ways that a brand can fail to treat consumers well.

Customer Experience 95

Customer Experience E Commerce Multi-Channel Omnichannel 95

BirdEye

APRIL 24, 2023

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. B2C marketing, on the other hand, targets individual consumers with diverse needs and preferences. ROI: Improved return on investment through strategic planning and data-driven optimization.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Of course, as well as consumer-facing data collection points, the right technology on the business-side is needed to reap the benefits. >Data management: apply modern tools.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

ProProfs Chat

NOVEMBER 29, 2019

44% of online consumers say that having questions answered by a live person during an online purchase is one of the most important features a website can offer. (Source: Inc ) Tweet this. 42% of consumers say that they prefer live chat functions because they don’t have to wait on hold. Source: Inc ) Tweet this.

2020 90

2020 E-support 2018 Hospitality 90

ShepHyken

JULY 31, 2020

However, Julie goes one step further as it combines effective CX with customer service to help travelers book their rail travel and assist them by pre-filling forms. As Julie’s usage grew by 50%, Amtrak saved $1 million in customer service costs and realized an 800% ROI. Give Personalization with Live Chat.

Customer Service 87

Customer Service Customer Experience Net Promoter Score E Commerce 87

Confirmit

MAY 29, 2019

As technology advances, the line between the physical and digital consumer experience is blurring across all industries. In travel and hospitality, vacations are increasingly being booked online or via mobile apps. Leveraging apps to collect consumer data and feedback in real time. Usage and/or transactions. Paul Quinn, Sr.

Consumers 40

Consumers Insights Webinar Hospitality 40

BirdEye

MAY 10, 2023

Email marketing has an ROI of $36 for every $1 spent. In fact, consumers are spending an average of 19 hours per week watching videos on platforms like TikTok, YouTube, Twitter, and Facebook. Before making a buying decision, 95% of consumers read reviews.

Marketing 98

Marketing Social Media Advertising Reference 98

Confirmit

MAY 16, 2019

Join Us: As technology advances, the line between the physical and digital consumer experience is blurring across all industries. In travel and hospitality, vacations are increasingly being booked online or via mobile apps. Leveraging apps to collect consumer data and feedback in real time. Webinar Details. Time: 11am EDT.

Consumers 40

Consumers Insights Webinar Hospitality 40

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation?

Magazine 52

Magazine Loyalty Innovation 2020 52

Joe Rawlinson

DECEMBER 18, 2018

According to HubSpot , 78% of consumers unsubscribe from ecommerce emails because brands send them out too often. However, this doesn’t change the fact that email marketing has one of the highest ROI. About the Author: Tim Gordon – My interests range from business management to traditional folk culture and adventurous traveling.

2019 92

2019 Marketing Omnichannel Travel 92

Currency Alliance

OCTOBER 12, 2020

You might know that prior to the 1980s, consumer demand for products typically exceeded supply. The slide below shows these spending categories arranged from the perspective of a supermarket loyalty program , but the same theory also applies to a loyalty program in the travel sector. A model for a winning loyalty program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

BirdEye

FEBRUARY 5, 2025

In fact, 79% of consumers say that UGC impacts their purchasing decisions, making it a key part of any effective content strategy. Example: A travel agency reposts a customers original post about their recent trip, tying it to their own services. Example: A travel blogger shares a stunning photo of your hotel.

Social Media 52

Social Media Brand Values Brands Engagement 52

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Those companies that started this migration to modernize technology in the past 2-3 years will certainly start seeing the ROI in 2024.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

MARCH 20, 2020

Do this first, and you will generate high-velocity point earning and redemption; a virtuous ecosystem that drives significant ROI, and significant barriers to competitors trying to make a similar move. It’s a relief to finally see big travel programs recognizing this need to get the mid-tail and longer-tail customer engaged.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52