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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

Why I Admire Brian’s Work Throughout my career, I’ve been deeply involved at the intersection of technology, design, innovation and customer experience, guiding high-tech companies toward improvement and transformation. Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage!

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5 Strategies to Improve Customer Retention With Social Media

GetFeedback

In this article, we are going to talk about how to use social media to attract and retain customers. The good thing about social media is that it allows you to build strong connections with your customers. It’s no doubt that you are using social media to engage with your customers. Facebook live video.

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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. You can think of it as your eyes and ears on social media with the information it provides. The right social media listening tool will help you analyze customer behavior and competitors to stay ahead of the pack.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.

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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. These technologies make it easier to personalize interactions at scale, enhancing customer satisfaction and engagement.