Remove Customer Base Remove Customer Engagement Remove Rewards Programs
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Top 5 Customer Service & CX Articles for Week of February 10, 2025

ShepHyken

Fresh Ideas to Spark Customer Engagement by Dan Pratt (Call Centre Helper) Customer engagement is critical to maintaining a loyal customer base, but achieving this consistently is a challenge! So how do you keep things fresh and interesting?

2025 74
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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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Create memories that tell your brand story

CX University

Whilst these interactions are micro-moments in the end-to-end customer journey, customer perception may not be reality but is an undeniable belief system that belongs exclusively to its bearer.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

You could then contact individual clients to follow up on an issue, run a CX campaign surveying specific demographic groups, or send recurring surveys to the entire customer base every six months if you have a subscription business model. How likely are you to recommend this product to someone based on your experience so far?

Retail 109
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5 Types of Value-added Proactive Outreach by a Customer Success Manager

CustomerSuccessBox

It’s much easier to delight your customer when you know exactly what they need. They’re hired by firms to get and keep their customers engaged with the product/service. However, in the CS industry, a CSM touches bases with customers one way or the other. Do your homework about customers. Be courteous.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45
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Loyalty partners: co-creating customer value

Currency Alliance

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Untapped insight in your customer base.

Loyalty 59