CSM Magazine

JUNE 12, 2015

In that perfect world, customer retention would be at 100% and customer turnover would be zero. Since that’s not the world we live in, customers need to experience prompt and dedicated attention at every major customer touch point. Can Any One Contact Center KPI Boost Customer Lifespan?

Lifetime Customer 69

Lifetime Customer Measurement Customer Service Contact Center 69

ChurnZero

JULY 14, 2021

To calculate customer lifetime value, you need to know your average revenue per unit/user, your gross margin, and your average customer lifetime length. Customer Lifetime Value Formula: CLTV = [Average Revenue Per User/Unit (ARPU) x Gross Margin] x Customer Lifetime.

Customer Journey Mapping 98

Customer Journey Mapping Metrics Lifetime Customer Customer Retention 98

LiveChat

JUNE 8, 2015

Pizza Hut , to get to know their customers better, carried them through the registration process to define customers’ personal communication, pizza preferences, and delivery instructions. Pizza Hut noted a 38 percent improvement in customer retention rate. The company also engages customers beyond selling pizza.

Social Media 78

Social Media Entertainment Lifetime Customer Communication 78

ProProfs Chat

DECEMBER 7, 2021

Customer lifetime value calculation also helps businesses in identifying the most valuable customer segments. The longer a customer spends on purchases from a brand, the greater the lifetime customer value becomes. There’s a lot more to it than customer retention.

Metrics 52

Metrics Lifetime Customer Customers Customer Retention 52

LiveChat

DECEMBER 9, 2016

Pizza Hut , to get to know their customers better, carried them through the registration process to define customers’ personal communication, pizza preferences, and delivery instructions. Pizza Hut noted a 38 percent improvement in customer retention rate. It pays off much more than gaining a new customer.

Customer Engagement 57

Customer Engagement Engagement Social Media Net Promoter Score 57

CSM Magazine

FEBRUARY 6, 2019

For example, if you send an email to an existing customer promoting a new product and they decide to call directly from your listed phone number, it’s clear this online marketing channel is driving over-the-phone conversions. You can then calculate how valuable these interactions and conversions are from lifetime customers.

Customer Service 51

Customer Service Omnichannel Social Media Sales 51

Totango

OCTOBER 22, 2020

In fact, employing certain techniques can actually turn these issues into opportunities to deepen the client/company relationship and increase lifetime customer value. . With these approaches, you can evolve from dreading escalations to seeing them as a way to grow closer to your customer base. .

Management 65

Management Net Promoter Score Effort Score Customer Success 65