Remove Customer Base Remove Customer Success Remove Marketing
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 513
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Low participation and bias further erode reliability: Busy customers often ignore survey requests, yielding low response rates skewed toward those with extreme opinions. This can misrepresent the broader customer base. The benefit of integration is also organizational: it breaks silos between departments handling customer data.

Banking 317
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Customer Journey Mapping Examples for Beginners

InMoment XI

As customers go through the various stages in the sales funnel, they cross departments from marketing to sales to product to customer success and customer service. Define Customer Segments. Once your team is assembled, ask Marketing to list out each key customer segment. So start there.

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Four digital customer success trends to watch in 2025

ChurnZero

While those consumer innovations may still be a few years away, 2025 is sure to be a year of creativity and change in the B2B technology space, particularly in customer success (CS). And even more specifically, in the sphere of digital customer success. These are noble goals.

2025 52
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

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Driving customer success forward with Unison

Totango

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Welcome to the future of customer success with Unison. Today, it’s about lighting the path to growth.

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Spotlight on CS Ops: Supercharging Customer Success with Data-Driven Strategies

Totango

But making it work demands a balancing act of two core things: supporting customer outcomes and empowering the internal CS team with business-critical insights. In particular, you need to arm your customer success team with razor-sharp processes and cutting-edge tools that optimize long-term customer value throughout the post-sales journey.