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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

By staying ahead of the curve, companies can create a seamless and satisfying customer journey, resulting in increased customer satisfaction and loyalty. Embracing unstructured data analytics empowers companies to adapt quickly to the evolving needs and preferences of their customer base.

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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

DBS distinguishes between digital and traditional customers and analyzes costs related to transactions, services, and customer acquisition alongside income per customer. This enables the bank to compare the CIR, share of profit, and ROE contribution of both customer groups. Get a free demo. The takeaway?

Financial 218
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Creating a Customer-Centric Culture: Share Data with Purpose

CloudCherry

Instead, the customer-centric approach focuses on listening to customers, understanding and connecting with them on a human level, harnessing data to build customer knowledge, then advocating for customers based on their needs. Every company wants to become customer-centric, but few are succeeding.

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience. This approach reduced friction and improved overall customer satisfaction, enhancing decision-maker and end-user satisfaction and boosting retention.

B2B 297
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The Customer Journey Explained

InMoment XI

Comparing Final Options Once they have their two favorites, they use the companies’ software demos and pricing packages to consider each one. They make their selection based on which one works best for their company and is the most affordable. A customer journey map can help you understand the flow of the customer experience.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 195
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How Social Media Monitoring Can Impact Your Business

InMoment XI

With social media monitoring tools, your organization can identify emerging problems and spikes in mentions, such as a viral post of a customer detailing poor customer service they experienced with your brand. Social media monitoring also makes it easy to communicate with your entire customer base in a crisis.