CSM Magazine

MARCH 14, 2025

Some brands are offering loyalty currency that customers can redeem on experiences, exclusive events, or even charitable donations. For example, a customer who prefers eco-friendly brands might appreciate points redeemable for green initiatives. Exclusive events are another powerful tool for building fandoms.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

InMoment XI

JANUARY 4, 2024

In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience? At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement.

Retail 195

Retail Customer Experience Social Media NPS 195

BirdEye

MAY 28, 2021

Another great example is an event we organized recently for our past customers. We invited customers who bought furniture from us 5 or 6 years back via a mass text campaign. The campaign was really successful — we set up a red carpet event for these customers in-store.

Touchpoint 64

Touchpoint Events Customers Download 64

InMoment XI

JULY 1, 2024

Predictive analytics is a category of data analytics and the process of using data, statistical algorithms, AI, and machine learning techniques to identify the likelihood of future outcomes based on historical data. Put simply: it involves analyzing current and historical data to make predictions about future events or trends.

Social Media 195

Social Media Healthcare Retail Insights 195

Pointillist

SEPTEMBER 10, 2020

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. What is Customer Journey Orchestration?

Customer Journey 128

Customer Journey Touchpoint Customers Interaction 128

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Invest in Customer Success.

Customer Journey 102

Customer Journey Touchpoint Customer Success NPS 102

InMoment XI

MARCH 25, 2024

Predictive analytics is a category of data analytics and the process of using data, statistical algorithms, AI, and machine learning techniques to identify the likelihood of future outcomes based on historical data. Put simply: it involves analyzing current and historical data to make predictions about future events or trends.

Customer Experience 195

Customer Experience Social Media E Commerce Retail 195

SurveySensum

MARCH 21, 2025

By leveraging NPS tools that integrate with HubSpot, you can: Automate survey distribution : Send NPS surveys at key touchpoints in the customer journey. Segment customers based on NPS scores : Identify promoters, passives, and detractors in your HubSpot CRM. Send HubSpot poll responses as events and contact properties.

NPS 52

NPS 2024 2025 Demo 52

ChurnZero

JULY 29, 2022

Increasing the value customers get from your product starts with understanding their goals. Your customer success teams must work with their customers to gain a deep understanding of their business objectives. Traditionally, these touchpoints coincide with milestones such as onboarding and renewal.

Customer Success 98

Customer Success Touchpoint Customer Centricity Customers 98

InMoment XI

NOVEMBER 15, 2023

Who Needs Customer Experience Analytics? The short answer is that nearly every business can benefit from customer experience analytics. Customer experience analytics is a powerful tool that enables businesses to connect with their customers on a deeper level.

Insights 243

Insights E Commerce Customer Experience E-support 243

Ecrion

FEBRUARY 20, 2020

Most journey maps start out as spreadsheets listing the steps a customer goes through when interacting with your brand. Customer goals and pain points. Key events in the buying process. Roadblocks and touchpoints. The more your customer journey map includes, the better. List Touchpoints and Motivation.

Customer Journey Mapping 103

Customer Journey Mapping Customer Journey Touchpoint Roadmap 103

SurveySensum

OCTOBER 31, 2024

Why is Digital Customer Engagement Important? Boosts Business Growth and Profit A 5% increase in customer retention can result in a 25% increase in profit and the Pareto Principle states that 80% of your profit comes from 20% of your customer base. Let’s discover.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

ChurnZero

NOVEMBER 22, 2021

How to Perform a Top-Down Analysis for Customer-to-CSM Ratio. How to Perform a Bottom-Up Analysis for Customer-to-CSM Ratio. Calculating Regular Journey Touchpoints. Calculating One-Time Journey Touchpoints. How to Build a Customer Success Budget for Headcount. Number of Customers by Segment. Onboarding.

Customer Success 98

Customer Success Touchpoint Customers Article 98

Retently

MARCH 17, 2025

Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. Helps teams react fast to emerging issues in different CX touchpoints (e.g., Tracks customer pain points in real-time.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

SurveySensum

DECEMBER 18, 2024

Absolute Method Absolute NPS refers to the straightforward calculation of NPS based on the percentage of promoters, detractors, and passives without comparing it to any external benchmark or industry standard. For instance, during the COVID-19 pandemic, businesses faced operational challenges, and customer patience was tested.

Net Promoter Score 52

Net Promoter Score NPS Insurance Metrics 52

Alida

NOVEMBER 23, 2018

Vision Critical recently hosted an Agile CX lunch event in the city of Melbourne. During the afternoon gathering, Ian Jackman, Head of Data Enablement captured the audience to speak about his journey of establishing the true voice of the customer at Bendigo Bank.

Brands 113

Brands Banking Metrics Touchpoint 113

BirdEye

MARCH 27, 2025

Crisis management is a systematic approach businesses use to anticipate, respond, and recover from unexpected events that could threaten their operations, reputation, or public perception. The goal is to minimize the impact of the crisis while ensuring business continuity and protecting customer trust.

Brands 52

Brands Management Airlines Poor Customer Service 52

West Monroe

JULY 6, 2022

Becoming digital doesn’t mean that traditional ways of working with customers will evaporate overnight. Traditional media can and should still be used to avoid potentially ostracizing a subset of its customer base. The customer expectation of a digital experience. Conclusion.

Customer Experience 98

Customer Experience 2011 Events Touchpoint 98

BirdEye

NOVEMBER 22, 2024

Local search trend prediction : AI predicts upcoming opportunities by analyzing historical search patterns and local event data. Seasonal strategy planning : Using historical data and local event calendars, AI helps you prepare for busy periods.

ROI 52

ROI Demo Events Metrics 52

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Second to None

SEPTEMBER 3, 2024

In a world where customers expect a seamless omnichannel experience, it’s critical for retailers to identify pain points and opportunities throughout all customer touchpoints, whether online, in-store, or through mobile devices. Frequently Asked Questions How are retailers integrating digital and physical touchpoints?

Retail 62

Retail Feedback E Commerce Touchpoint 62

Totango

JULY 19, 2022

However, a traditional CRM focuses just on the transaction stage of the customer relationship rather than cultivating growth across the entire customer journey. And since relationships are truly built after the sale is closed, your CRM will no longer be able to meet your needs as you continue to nurture and grow your customer base. .

Customer Relationships 96

Customer Relationships Customer Success Events Sales 96

CXApp

JULY 31, 2018

The Top-Five and Best Mobile-Powered Customer Experience Touchpoints But what processes are truly being modernized? What are the most popular “mobile-powered” customer experience touchpoints that are part of this digital evolution? What if your customer came into your headquarters or attended your event.

Touchpoint 40

Touchpoint Communication B2C Events 40

CXApp

JULY 31, 2018

The Top-Five and Best Mobile-Powered Customer Experience Touchpoints But what processes are truly being modernized? What are the most popular “mobile-powered” customer experience touchpoints that are part of this digital evolution? What if your customer came into your headquarters or attended your event.

Touchpoint 40

Touchpoint Communication B2C Events 40

Education Services Group

JULY 20, 2021

Outside of that, one major thing to think about when automating is the number of actions you automate to the customer aren’t the only automations. As much as you automate to the customer, consider automating activities to your CSMs. For example, are these customers opening or clicking on emails you’re sending?

Webinar 98

Webinar Touchpoint NPS Definition 98

Alida

OCTOBER 18, 2018

Our flagship customer intelligence event in London was a great opportunity to discuss the latest innovations and product updates in the industry, the constantly evolving expectations of today’s consumer, and how to deliver a superior customer experience in 2018. Kate : The tone of voice of our communities is very important.

2018 113

2018 Webinar Insights Customers 113

Optimove

FEBRUARY 12, 2025

Year-round: Engage with ad-hoc campaigns tied to special events like birthdays or early bird promotions. Learn more about automated customer retention here. #6. Measure, Test, and Adapt Customer retention strategies must be data-driven.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Feedback 78

Feedback Social Media Net Promoter Score Insights 78

BirdEye

DECEMBER 27, 2024

It requires regular updates to showcase seasonal menus and special events and prompt responses to customer feedback. This active management shows potential customers that you’re engaged and care about their dining experience. Follow up meaningfully after private customer feedback before requesting public reviews.

Multi-Channel 52

Multi-Channel Social Media Feedback Guest Experience 52

delighted

MARCH 15, 2019

Consider your customer experience lifecycle and the teams responsible for each stage. Document your customer experience lifecycle to help you understand all of your customer touchpoints, and identify milestones where transactional feedback would help you improve a specific experience.

Net Promoter Score 75

Net Promoter Score NPS Touchpoint B2B 75

Retently

JULY 28, 2023

A short definition of the CXO position describes it as being responsible for managing the business relationship with its customers throughout the entire customer experience journey. This is why the Chief Experience Officer is responsible for interacting with frontline employees (like call center operatives and field technicians).

Chief Customer Officer 122

Chief Customer Officer Customer Centricity Call Center 2004 122

Oracle

AUGUST 29, 2018

Retail is challenged, Amazon is crushing, customer behavior is changing and expectations are greater, technology options are more complicated than they’ve ever been. And yet, businesses still can’t answer rudimentary questions about their customer base. 3) Optimize your key touchpoints. Again, basic.

Touchpoint 81

Touchpoint Social Media Retail Call Center 81

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. 6M to $10M of Annual Recurring Revenue (ARR) or ~10 Customer Success Mangers (CSMs).

Customer Success 90

Customer Success Touchpoint Chief Customer Officer Customers 90

Pointillist

JUNE 15, 2018

Different customers will have different experiences and you will visually be able to see each one, the various touchpoints encountered and the actions taken from there. It enables you to understand the root factors behind retention based on your customers’ complete history of interactions with your company over time.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Insurance 110

ChurnZero

OCTOBER 19, 2021

Although the quarterly business review purpose — to strategize and realign on customer goals — remains important, the somewhat inflexible timing of the QBR doesn’t speak to a new focus on driving continuous customer value. . You can conduct a business review with a customer at any time you think it might be necessary.

Events 98

Events Customer Satisfaction Customer Success Metrics 98

Call Experts

OCTOBER 5, 2023

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

Contact Center 105

Contact Center Call Center 2027 Customer Satisfaction 105

Retently

FEBRUARY 21, 2024

Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events. Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers.

Social Media 78

Social Media Advertising Events Insights 78