SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

eglobalis

OCTOBER 9, 2024

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 441

Feedback ROI Innovation B2B 441

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

2024 59

2024 E Commerce Marketing E-support 59

Interactions

JULY 19, 2024

Key areas of interest included goal setting, collecting customer information, understanding technology and barriers, use cases, and ensuring transparency and value in personalization. Insight on how to gain knowledge about your customer’s expectations for personalization. Insight on how to break down roadblocks.

Insights 62

Insights Customer Experience Effort Score ROI 62

Interactions

JULY 19, 2024

Key areas of interest included goal setting, collecting customer information, understanding technology and barriers, use cases, and ensuring transparency and value in personalization. Insight on how to gain knowledge about your customer’s expectations for personalization. Insight on how to break down roadblocks.

Insights 62

Insights Customer Experience Effort Score ROI 62

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

Optimove

NOVEMBER 5, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Personalizing the customer experience requires marketing that evolves with customer preferences and needs. However, extracting meaningful insights requires more than basic segmentation. For example, what is a customer’s favorite product?

Marketing 52

Marketing Download Loyalty Insights 52

SurveySensum

SEPTEMBER 20, 2024

NPS is a popular metric used to gauge customer satisfaction and loyalty, driving business success. To truly leverage this data and transform it into actionable insights, businesses need a more integrated approach. HubSpot’s advanced CRM platform seamlessly integrates NPS data, providing a holistic view of customer relationships.

NPS 52

NPS Net Promoter Score Customer Insights Insights 52

BirdEye

SEPTEMBER 10, 2024

But they need to become your customers before such a deep relationship is built. Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers. A marketing funnel is a key way to understand the customer journey for your business.

Marketing 59

Marketing Social Media B2C B2B 59

Optimove

OCTOBER 18, 2023

It’s also a treasure trove of marketing wisdom. Drawing on exclusive data collaborations with industry leading B2C brands, Optimove has unearthed valuable insights over the past three years that can elevate your marketing game during this critical sales period. Don’t miss out on this surge in consumer enthusiasm.

Insights 78

Insights Multi-Channel Omnichannel B2C 78

eglobalis

JULY 2, 2024

Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time. However, its relevance diminishes with delayed insights. This practice is echoed by thousands of companies around the world.

NPS 373

NPS Feedback Net Promoter Score B2C 373

InMoment XI

AUGUST 1, 2024

By analyzing customer sentiment, businesses can gain valuable insights into how their customers perceive their offerings and overall brand experience. Why is Customer Sentiment Important? What is a Customer Sentiment Score?

Measurement 195

Measurement Hotels Social Media Hospitality 195

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Marketing 98

Marketing Customer Retention Loyalty Social Media 98

Optimove

SEPTEMBER 24, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: In the competitive iGaming landscape, staying ahead of the curve is more important than ever. Gaining a better understanding of player behavior across the industry enables more informed decisions on where to focus marketing spend.

Marketing 52

Marketing Download Insights Demo 52

InMoment XI

NOVEMBER 13, 2024

It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving. For example, you can send gift cards to at-risk customers after their next purchase. It enhances customer satisfaction. It provides rich insight into specific pain points.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

Optimove

JUNE 18, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. For more insights, contact us to Request a Demo.

Marketing 52

Marketing Download Return on Investment 2024 52

CSM Magazine

NOVEMBER 28, 2022

This makes them a valuable customer base for businesses looking to tap into this segment’s spending power. However, it also has unique needs that must be considered when building a customer base in this category. Word-of-Mouth is a powerful tool for building brand awareness in this market.

Customer Base 52

Customer Base Loyalty Brands Customers 52

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 111

Marketing Social Media Advertising Workshop 111

Optimove

MAY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Embrace the power of Optimove’s capabilities to conquer marketing uncertainties and elevate your campaigns to new galaxies of success.

Marketing 59

Marketing Download Customer Journey Customer Insights 59

eglobalis

SEPTEMBER 16, 2024

This article delves into how to define and execute a B2B CX strategy, offering practical insights on how to implement it at both local and global levels. At the local level , mapping the customer journey requires gathering insights directly from local teams.

B2B 297

B2B Customer Experience Customer Centricity Omnichannel 297

Optimove

DECEMBER 12, 2023

It is a crucial output from Customer-Led Marketing. The following 7 customer segmentation models can be leveraged to gain deeper insights into customer behavior and preferences, enhancing the customer experience and increasing Customer Lifetime Value (CLV).

Marketing 52

Marketing Download Customer Base Feedback 52

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. It helps brands track, analyze, and organize each customer interaction with them.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Alida

APRIL 5, 2017

Smartphone and personal computer buyers have countless options on the market today. Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience.

Retail 154

Retail Customer Base Rewards Programs Insurance 154

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

2020 Research

APRIL 26, 2023

We may also observe a reduction in bond prices, which could deplete the market value of bank capital reserves. banks should double down on their market research initiatives to understand the needs, wants, and perceptions. It uncovers the broad picture of what your banking customers want and need and how they feel in the moment.

Banking 97

Banking Marketing 2023 Consulting 97

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

2024 52

2024 Marketing Demo NPS 52

Totango

APRIL 4, 2024

Charlie Sonnenberg, Vice President, Global Sales + Sales Development, Totango Once everyone communicates and works together as a unified go-to-market team, decisions must be made about who’s responsible for sustaining revenue growth. The easy answer, and why we’re all here, lies within your customer base. What’s important?

Sales 91

Sales Customer Success Insights Webinar 91

Retently

AUGUST 1, 2024

Regularly measure, analyze, and adjust based on NPS feedback to keep improving your business. Actually , 64% of marketers agree that word-of-mouth is the most effective form of marketing, with about 48% of businesses heavily relying on it to improve their bottom line. Don’t celebrate too early.

Net Promoter Score 148

Net Promoter Score Measurement NPS Feedback 148

SurveySparrow

NOVEMBER 2, 2023

Sample representativeness is pivotal when it comes to market research. It helps businesses make informed decisions based on a broader perspective. We will take a deeper look into its significance in market research. We will take a deeper look into its significance in market research. What is a Representative Sample?

Marketing 52

Marketing Culture Insights Loyalty Programs 52

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 207

Customer Engagement Blog Engagement Marketing 207

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

Marketing 52

Marketing 2022 Download Sports 52

CSM Magazine

OCTOBER 24, 2024

British heritage brand Denby Pottery has launched direct-to-consumer (DTC) ecommerce capabilities into 29 European markets, in partnership with ESW , ending years of post-Brexit trading challenges. Additionally, ESW resolved Denby’s customs compliance issues, allowing it to reactivate its key Spanish market.

Marketing 52

Marketing 2024 2021 Brands 52

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

Measurement 158

Measurement Marketing 2007 Competitive Advantage 158