CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

Retently

MARCH 11, 2025

Step 2: Researching Loyalty Programs to Increase Retention Loyal customers spend more and stay longer but keeping them engaged takes more than just good products. A CX Manager researches loyalty programs to: Boost customer lifetime value (LTV) Giving customers a reason to return and keep purchasing.

Management 115

Management Customer Experience Roadmap NPS 115

ShepHyken

FEBRUARY 3, 2025

Customers are willing to pay more for excellent service. An elevated customer experience often allows companies to charge a premium price and cultivate a loyal customer base. Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 77

Loyalty Programs Loyalty Connections Brands 77

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 52

Retail Loyalty Loyalty Programs Omnichannel 52

Currency Alliance

AUGUST 15, 2024

This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes. As a consent-based platform, a loyalty program is arguably the most useful tool for powering a brand’s wider personalization efforts.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

SurveySensum

AUGUST 4, 2023

In today’s competitive marketplace, building strong customer loyalty has become a game-changer for retailers. And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. billion in 2022 and is projected to grow from $6.47 billion by 2030.

Loyalty Programs 52

Loyalty Programs Retail Loyalty 2030 52

InMoment XI

AUGUST 1, 2024

These tools help identify the emotions and attitudes expressed by customers, converting qualitative feedback into quantifiable insights. After analyzing the data, assign numerical values to calculate the overall customer sentiment score. Providing exclusive offers to loyal customers can also make them feel valued and appreciated.

Measurement 195

Measurement Hotels Social Media Hospitality 195

InMoment XI

MAY 14, 2022

Instead, it has deliberately positioned itself as a center for wellness, from its on-site illness-prevention services to its comprehensive loyalty program (aptly named wellness+ ) to its online and in-store imagery and messaging focused on healthy families and happy lives.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Oracle

FEBRUARY 12, 2021

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Don’t miss out, sign up today.

Loyalty Programs 56

Loyalty Programs Loyalty 2020 2021 56

GetFeedback

FEBRUARY 2, 2020

According to Yolanda Ritter, a customer support manager at UKWritings and Academized , “while you’re making efforts to get to know them and remember key details about your customers, you should also be transparent and share things about your business with your customers. Start a customer loyalty program.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. After building a relationship, customer spend grows alongside trust. Eventually, loyal customers spend 67% more than new ones. ( Customers enrolled in a loyalty program visit a company’s site 35% more frequently.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

ShepHyken

SEPTEMBER 3, 2019

Taking this into account, it is almost always more profitable to retain existing customers versus acquiring new customers. There are high-, mid- and low-value customers. In your customer base, there are fewer high-value customers and losing them could drastically, negatively impact your business profits.

Customer Centricity 96

Customer Centricity Loyalty Programs Loyalty Metrics 96

Optimove

DECEMBER 18, 2024

Omnichannel Loyalty Programs: Reward players for activity across all channels, whether placing bets online or in physical betting shops. The Guide to Advance Customer Segmentation Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimoves customer base.

Sports 64

Sports Loyalty Programs Omnichannel ROI 64

Win the Customer

SEPTEMBER 21, 2020

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Your existing customer base is the best asset your store has. Start a Customer Loyalty Program.

E Commerce 111

E Commerce Sales Customer Engagement E-support 111

Retently

JANUARY 25, 2023

Launch loyalty programs For 78% of US consumers , a good loyalty program encourages them to buy more, while 72% are more likely to recommend brands to others. Hence, one of the key benefits of such a program is that it helps build a loyal customer base.

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

C3Centricity

MAY 12, 2024

Offer a Loyalty Program Loyalty programs reward and encourage repeat business, creating a tangible incentive for ongoing patronage. This strategy boosts sales and delights customers by enhancing their emotional connection with the brand and making members feel valued and special. I know I have!

Loyalty 104

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 104

SurveySensum

NOVEMBER 1, 2024

This loyalty builds a strong reputation that’s hard for others to chip away at, and loyal customers often spread the word, bringing in new faces organically. However, you have a loyal customer base that can help your brand sail through economic ups and downs, making you stronger when the times get tough.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Ask for Customer Feedback Requesting feedback shows customers how valuable their opinions are.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue.

B2B 114

B2B Loyalty Net Promoter Score B2C 114

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

Customer Retention 136

Customer Retention Telecommunications Loyalty Programs Wireless 136

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveyGizmo

FEBRUARY 4, 2021

For an organization that truly wants to become customer-centric, then they need a strategy for building customer loyalty. And building a loyal customer base should be one of their goals when launching a VoC program. Striving for a superior customer experience should go hand-in-hand with your VoC program.

Loyalty 98

Loyalty Net Promoter Score Airlines Hotels 98

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Joe Rawlinson

SEPTEMBER 16, 2015

Every day, your past customers are bombarded with advertisement from other companies. Establishing a loyalty program or showing special treatment to individuals whose business you value will likely reward you in the long run. How does your business maintain contact with past customers? About the Author.

Events 138

Events Loyalty Programs Loyalty Advertising 138

Win the Customer

JUNE 1, 2016

This led to immeasurable value for businesses, such as repeat purchases and brand loyalty. However, as challenging as it may prove, maintaining an active and healthy brand depends on the ability to improve customer relationships and develop a loyal customer base. Loyalty Programs.

Customer Relationships 92

Customer Relationships Brands Loyalty Programs Social Media 92

Retently

JUNE 28, 2022

Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. By analysing the NPS feedback and tailoring your approach to specific customer segments you will have a chance to engage not only Promoters, but even Passives and Detractors to some extent.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Customer Bliss

MAY 15, 2019

The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. Alaska Airlines , for example, resists industry practices that signal to customers that they’re undervalued. And she just loved the convenience.

Chief Customer Officer 164

Chief Customer Officer Airlines Hospitality Loyalty Programs 164

Optimove

NOVEMBER 20, 2024

The Guide to Advance Customer Segmentation Go in depth on advanced segmentation with this guide which was written based on analyzing tens of thousands of segments across Optimove’s customer base. Create loyalty programs that reward Super Bowl players for continued activity across other sports seasons.

Sports 64

Sports Download Events Loyalty Programs 64

Win the Customer

AUGUST 9, 2016

If you have an email list for your customer base, poll them on which option they would use most. Mobile payments can also reduce some of your transaction time and overhead through the issuing of automatic e-receipts , allowing customers to make quick purchases and go about their day. Streamlined Loyalty Programs.

Consumers 72

Consumers Loyalty Programs 2013 2015 72

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Experience 92

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 92

InMoment XI

OCTOBER 4, 2024

The feedback is used to improve the quality of each interaction so that a customer develops and maintains a positive perception of the brand. For example, you can segment customers based on shared experiences or traits. Personalize your customer interactions. Collect customer feedback at each stage of the journey.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Pointillist

JUNE 15, 2018

The answer lies in behavioral segmentation , which allows businesses to divide customers into groups according to their knowledge of, attitude towards, use of, or response to a product, service or brand. Hand-picked related content: 10 Powerful Behavioral Segmentation Methods to Understand Your Customers ]. Image Source: www.sas.com.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

PeopleMetrics

APRIL 10, 2017

It doesn’t have to be anything major – most customers will perceive anything you send as a nice gesture. Customer loyalty programs and referral programs are beneficial for your business and build brand loyalty. Loyalty programs lead to more sales and reward customers for shopping with your business.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

Customer Guru

JUNE 12, 2018

Rewarding the regular customers with some extra discounts, gifts or exclusive offers is the best idea to keep them stick around. It also promotes business by encouraging other customers to try to meet that status. What else can startups do to improve loyalty? Do let us know.

Loyalty 114

Loyalty Loyalty Programs Social Media Connections 114