eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 376

NPS Feedback Net Promoter Score B2C 376

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. It involves the use of tools that highlight a customer’s purchasing habits. For example, you can segment customers based on shared experiences or traits.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

InMoment XI

NOVEMBER 15, 2023

Customer Lifetime Value (CLV) : CLV calculates the total value a customer is expected to bring to a business throughout their entire relationship, guiding decisions related to marketing, customer acquisition, and retention strategies. What is the ROI of Customer Experience Analytics?

Insights 243

Insights E Commerce Customer Experience E-support 243

InMoment XI

SEPTEMBER 9, 2024

Customer experience consultants, like the experts at InMoment, can help you craft experiences that turn customers into brand advocates, increasing their lifetime value and positively impacting your bottom line. What to Look for in a Customer Experience Consultant? Get more insights and details with our ROI calculator.

Consulting 195

Consulting Customer Experience ROI Customer Journey Mapping 195

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

AUGUST 25, 2023

InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more. Let’s dive into what we covered on our webinar.

ROI 195

ROI Net Promoter Score Webinar Financial 195

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Knowing your customers on a personal level isn’t just a perk of running a local business; it’s your superpower. Table of contents What is hyperlocal social media marketing?

Social Media 109

Social Media Marketing Events Advertising 109

InMoment XI

OCTOBER 10, 2024

A recent study of social media marketers worldwide found that there were five main benefits of social media marketing and effective social media management. Customer Loyalty Through continued business social media management, you will increase your customer loyalty and build a customer base that is actively engaged with your business.

Social Media 195

Social Media Management 2024 2027 195

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Personalized marketing automation. Absolutely not.

CEM 186

CEM ROI 2018 Metrics 186

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 209

Customer Engagement Blog Engagement Marketing 209

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. 76% of respondents of the Adobe 2016 Digital Trends Report think that marketing has changed more in the last two years, than the previous fifty. Marketing trends in 2020 call for a radical approach with fresh concepts. Voice Search.

2020 111

2020 Marketing Social Media Advertising 111

CloudCherry

NOVEMBER 13, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Personalized marketing automation. Absolutely not.

CEM 170

CEM ROI 2018 Metrics 170

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Events 111

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital.

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

InMoment XI

FEBRUARY 12, 2024

The goal is to create a comprehensive view of the customer, drawing insights from various touch points such as interactions, purchases, and feedback. On the other hand, customer experience integrations focus on the collaborative efforts of different software applications to amplify the capabilities of customer experience management.

NPS 195

NPS Net Promoter Score Effort Score ROI 195

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Beyond Philosophy

JANUARY 19, 2019

Stay Ahead of Your Competition with New Advances in CX Marketing. This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital.

Net Promoter Score 79

Net Promoter Score Marketing ROI Return on Investment 79

InMoment XI

NOVEMBER 7, 2024

Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation. Scalability Customer experience automation systems can handle high columns of interactions simultaneously. This also makes it easier to automate processes across platforms.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

ProProfs Chat

JANUARY 24, 2020

Advocacy Marketing by Tesla is another brilliant example in which the existing loyal customers were used to grab new customers. . The company offered referral packages of $1000 to both existing customers and new references. How to Develop Customer Advocacy for Your Business? Access to diverse marketing channels.

Marketing 103

Marketing Social Media E Commerce ROI 103

InMoment XI

OCTOBER 24, 2024

One key factor in becoming a truly customer-obsessed company is using a customer engagement platform. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. Klayvio Klayvio is a customer engagement platform that is tailored to e-commerce businesses.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. Identify Ideal Customer Profiles (ICPs). Accelerate operational improvement.

Customer Experience 195

Customer Experience Social Media E Commerce Retail 195

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing.

Marketing 95

Marketing E Commerce Social Media B2B 95

Customer Bliss

DECEMBER 22, 2016

Although many executives and business leaders are likely to agree with this notion, very few have successfully harnessed this belief and elevated the strategic importance of the customer’s needs to great effect. Are you keeping more customers than you lose? What is our net customer asset growth? Why are we losing customers?

Chief Customer Officer 0

Chief Customer Officer 2017 Social Media Leadership 0

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

2020 93

2020 Marketing Return on Investment Definition 93

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. Analyzing this data provides deep insights into customer preferences, emerging trends, and common pain points.

Management 195

Management Social Media Hotels Airlines 195

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. Analyzing this data provides deep insights into customer preferences, emerging trends, and common pain points.

Management 195

Management Social Media Hotels Airlines 195

Optimove

JANUARY 8, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Below are our top 7 email marketing strategies and tips for 2025.

Marketing 52

Marketing Download 2025 ROI 52

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

BirdEye

SEPTEMBER 27, 2021

Business text messaging is one of the best tools that you can use to help you market your business and connect with customers. Table of contents Why does business text message marketing work? What is SMS Marketing? What is the best time to send text marketing messages? Why does business text message marketing work?

Marketing 98

Marketing Connections Hospitality Communication 98

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Rather, I will explain why the industry is changing and why your company needs to collaborate with complementary brands in order to double or even triple engagement with customers. Markets evolve because they are ecosystems. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

Optimove

DECEMBER 23, 2024

Key Metrics : Bonus Sensitivity and Optimal Bonus Ratio help maximize ROI. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Cost of Generosity Bonusing is a cornerstone of player engagement in the gaming industry. Your playersand bottom linewill thank you.

Marketing 52

Marketing Download Return on Investment ROI 52

Alida

OCTOBER 28, 2016

Online communities provide the most ROI when they have people who are eager to actively participate and who represent the company’s customer base. Because GoDaddy’s community was for customers, the company’s recruitment strategy started with an invitation to its entire customer base.

Healthcare 203

Healthcare Social Media 2016 Insights 203

Alida

JUNE 27, 2016

The lively discussion included Celia Tombalakian, senior director of global consumer insights and product development at Elizabeth Arden New York, Melissa Saroff, senior manager of marketing and research at the New York Post, and Catherine Makk, VP of global insights at HarperCollins Publishers. Here are highlights from the session.

Insights 145

Insights Consumers Feedback Advertising 145

Beyond Philosophy

JULY 18, 2024

If you ask a customer why they chose what they did or bought something, they can give you an answer. Customers are very good at coming up with answers for why they do what they do. Sometimes, those answers are even useful from a market research standpoint. Now, this finding is a good thing. Speak to Colin and find out more.

ROI 78

ROI Customer Experience Customers Presentation 78

InMoment XI

JULY 1, 2024

Organizations should take a closer look at predictive analytics to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. Identify Ideal Customer Profiles (ICPs). Enhance cross-selling and up-selling opportunities.

Social Media 195

Social Media Healthcare Retail Insights 195

Optimove

DECEMBER 23, 2024

Key Metrics : Bonus Sensitivity and Optimal Bonus Ratio help maximize ROI. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Cost of Generosity Bonusing is a cornerstone of player engagement in the gaming industry. Your playersand bottom linewill thank you.

Marketing 59

Marketing Download Return on Investment ROI 59