Retently

JANUARY 19, 2023

Before attempting to measure it, let’s first try to define what product-market fit is. Another reason why product-market fit is essential is that it helps to create a loyal customer base. When a product meets the target market’s needs, customers are likelier to become advocates for the product.

Measurement 157

Measurement Marketing 2007 Competitive Advantage 157

delighted

NOVEMBER 3, 2022

If you want to create a great product that your customers will love (and continue to buy), you first need a great product roadmap. Haven’t built or managed a product roadmap before? What is a product roadmap? Why is a product roadmap important? Does the upcoming roadmap justify the need for a new hire?

Roadmap 89

Roadmap Effort Score Management Feedback 89

InMoment XI

JANUARY 2, 2023

Not only does exceptional customer experience make customers happier, it drives desirable customer behavior. When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

SurveySparrow

DECEMBER 29, 2023

To ensure your business consistently delivers an impressive CX, a well-structured plan, or a customer experience roadmap, is vital. What is the Customer Experience Roadmap? A customer experience roadmap is a strategic plan that outlines the steps a business will take to enhance its customer experience.

Roadmap 52

Roadmap Net Promoter Score Customer Experience Customer Journey Mapping 52

Thematic

MARCH 20, 2025

Build better products by prioritizing features customers actually want. Who needs access to insights—product teams, marketing, customer service, leadership? Set measurable goals. Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. Just look at Atom Bank.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

InMoment XI

OCTOBER 10, 2023

This article delves deep into the world of customer service metrics, offering insights and actionable takeaways. The Importance of Measuring Customer Service Metrics Customer service metrics are the backbone of any successful customer-centric strategy. Frustrating, right?

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

InMoment XI

AUGUST 25, 2023

The scale of your CX program should align with your organization’s resources, goals, and customer base. It is necessary for you to set clear, measurable objectives from the outset, which can guide the design and implementation phases of your CX program and provide a clear way for evaluating success.

ROI 195

ROI Net Promoter Score Webinar Financial 195

Retently

OCTOBER 23, 2024

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. They reveal pain points, areas for improvement, and opportunities to delight customers – whether it’s right after a purchase or a few weeks into product usage.

Retail 109

Retail NPS Touchpoint Feedback 109

Retently

MARCH 17, 2025

CSAT & CES Trends : Analyze customer satisfaction and effort scores post-support was the issue resolved? NPS Score Trends & Insights Net Promoter Score (NPS) measures customer loyalty and the likelihood of recommending your brand. Actionable Fix: Add real customer feedback (e.g., How easy was the experience?

Insights 90

Insights NPS Metrics Customer Satisfaction 90

Thematic

MARCH 30, 2025

Identifying Key Performance Indicators (KPIs) Once your data is integrated, the next step is knowing what to measure. For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

Totango

NOVEMBER 21, 2024

Now, consider a global enterprise leveraging Unison’s custom model to get well ahead of churn risk, and discover new growth opportunities within their customer base, driving upsells and cross-sells while achieving measurable growth. The ability to look at all actions through the lens of revenue is paramount.

Customer Success 62

Customer Success Chief Customer Officer Roadmap Sales 62

Gainsight

APRIL 11, 2025

A culture of belonging that fosters a sense of ownership among the customer base. Communities work best when they become specialized settings that are transparent, secure, and productive for customers. Measure and Optimize Your Efforts Congratulations! Personal brand-building opportunities.

Events 52

Events Customers Roadmap Article 52

Solvvy

OCTOBER 25, 2022

You can take various approaches to measure customer satisfaction levels. Others may focus on a particular aspect, such as customer service or product quality. . However, calculating a customer satisfaction index for your business allows you to do both. What Is the Customer Satisfaction Index?

Customer Satisfaction 62

Customer Satisfaction Measurement NPS Metrics 62

Help Scout

APRIL 27, 2021

Unlike other metrics, like Net Promoter Score , Customer Effort Score , or Customer Satisfaction Score , there isn’t a defined way to measure your customer happiness — unless you create another survey to do so. Customer happiness vs. customer satisfaction. Happy customers buy more from your company.

Net Promoter Score 135

Net Promoter Score Customer Satisfaction Social Media Measurement 135

Wootric

NOVEMBER 4, 2020

Not only does exceptional CX make customers happier, it drives customer behavior. When you optimize for CX, the first step is to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. How do I measure Customer Experience?

NPS 122

NPS Net Promoter Score Metrics Effort Score 122

Call Experts

OCTOBER 5, 2023

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

Contact Center 105

Contact Center Call Center 2027 Customer Satisfaction 105

SurveySparrow

DECEMBER 14, 2020

To implement it well, though, you need to be able to measure returns on your customer experience strategy. Identifying such potholes is key to a good customer experience. You might ask – How do you measure returns on customer experience? But measuring returns on customer experience is not that difficult.

Customer Experience Management 52

Customer Experience Management Measurement Customer Experience Net Promoter Score 52

BirdEye

MAY 30, 2023

To measure anything is to compare it to something else. When you’re in business, there are few better ways to compare your progress than by measuring it against your competitors. Or measuring external metrics, like social media followers or customer review ratings , can help you gauge how your results stack up alongside others.

Social Media 98

Social Media Metrics Advertising Measurement 98

Retently

MARCH 10, 2022

If you set the right pace, opt for straightforward communication and are proactive in your attempts to convert simple features into business benefits, it will definitely add up to your long-term customer base. . Monitor user-health based on their behavior to facilitate product adoption.

E-support 147

E-support Poor Customer Service Customer Success Customers 147

Gainsight

JANUARY 17, 2020

So we asked 10 experts the following questions to learn more about how they collect and prioritze customer feedback: What are some of the effective ways you collect feedback? How do you work with your customer-facing teams to gather feedback? How do you prioritize what feedback gets incorporated into the product roadmap?

Feedback 117

Feedback Roadmap Demo ROI 117

Education Services Group

MAY 28, 2021

Be sure to tap each one to get a full picture of the customer’s larger objectives and how to prioritize each one. By doing this work upfront, the CSM will have the information they need to build a roadmap for what success looks like from the customer’s point of view. How will you measure a successful outcome?

Customer Success 98

Customer Success Document Sales Customers 98

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 114

B2B Customer Experience B2C Net Promoter Score 114

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. Monitoring of performance lets you make adjustments and improvements to optimize your customers’ experience at each touchpoint.

Touchpoint 122

Touchpoint Customer Journey B2B Customer Journey Mapping 122

ChurnZero

JULY 2, 2021

Over time, your customer base becomes more diverse and has more opportunities to churn. A similar but simpler version of GRR is customer retention (also known as logo retention). Unlike GRR, customer retention is purely based on customer count, not the retained revenue from customers.

Customer Retention 97

Customer Retention Metrics Chief Customer Officer Customer Success 97

delighted

DECEMBER 10, 2019

Many brands are investing heavily in customer experience (CX) and, as we explore below, the numbers don’t lie — those allocated resources can yield some serious returns. In light of this, ROX is emerging as a way for companies to measure how improving customer experience drives consumer behavior and yields measurable results.

ROI 40

ROI Measurement Customer Experience NPS 40

InteractionMetrics

FEBRUARY 20, 2025

Instead of improving the customer experience, they end up frustrating customers even more. We use scientific rigor, real listening, and reciprocity to design surveys that truly measure and enhance customer satisfaction. The result is a clear roadmap to improvement for your company.

NPS 52

NPS Net Promoter Score Customer Satisfaction Metrics 52

Gainsight

NOVEMBER 9, 2022

Go on offense : Promote greater collaboration between your sales and success teams to unlock the expansion potential of your install base. . Scale through digital : Digital-led CS should no longer be viewed as a segmentation strategy but instead to target your entire customer base with a digital-led program.

2022 19

2022 Roadmap Customer Success Travel 19

Optimove

OCTOBER 21, 2021

Buyer Demand #2: A roadmap for solution maximization. Speaking to thousands of marketing decision-makers every year, we already see many of them requesting meetings with the Customer Success Team as part of the deal cycle! Whereas in the past, most KPIs were occurrence-based (e.g., replenishment, recurring revenue).

Brands 59

Brands Roadmap Competitive Advantage Measurement 59

Totango

JANUARY 2, 2020

Example: When a customer’s usage drops or if a user becomes inactive, you will have visibility. Your team can then engage the inactive customer based on the action step provided, determine the issue, and move forward with solving the problem before the customer is tempted to leave. .

Insights 71

Insights Roadmap Customers Customer Success 71

Gainsight

JUNE 11, 2021

Get started by analyzing, planning, creating, measuring, and optimizing what your idea of success looks like. Major Takeaways: Sales and Customer Success relationships can be filled with friction. But both teams should be working together to drive more revenue than attacking the customer base separately.

Chief Customer Officer 91

Chief Customer Officer Customer Success 2021 Customer Centricity 91

Thematic

DECEMBER 5, 2018

Once you know why your happy customers stay and why some leave, you can take the right measures to keep the right customers. It goes without saying, but your existing customers are much easier to market and sell to. Develop a data roadmap and stick to it. Easier upsell/cross-sell opportunities.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

Wootric

SEPTEMBER 23, 2020

If customers know in advance that feedback is taken seriously–for example, that it informs your roadmap, resource allocation, and training–your response rates will be higher. . And if they remain a customer, they’ll probably be far more likely to fill out another survey when one pops up. Customer Effort Score (CES).

Net Promoter Score 98

Net Promoter Score NPS Effort Score Multi-Channel 98

Pointillist

SEPTEMBER 26, 2018

Most organizations now report having some level of customer experience measurement program in place. But the majority are still not able to show how the customer experience metrics they collect directly impact business performance or how they are using them to improve customer experience. By Swati Sahai.

Metrics 65

Metrics Net Promoter Score Customer Experience NPS 65

Gainsight

JULY 5, 2022

Every journey begins with a roadmap, and every business motion starts with a strategy. A CS ops professional or leader should be included in strategy discussions regarding a customer success strategy with both CS and business leaders. That includes metrics to measure your data against and timelines to accomplish your goals. .

Roadmap 59

Roadmap Return on Investment Customer Journey Customer Success 59

Thematic

APRIL 17, 2024

Customer experience analytics enables you to tailor experiences and offerings to precisely match the preferences of your target audience, outshining competitors who are still making decisions in the dark. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

Customer experience analytics enables you to tailor experiences and offerings to precisely match the preferences of your target audience, outshining competitors who are still making decisions in the dark. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

Customer experience analytics enables you to tailor experiences and offerings to precisely match the preferences of your target audience, outshining competitors who are still making decisions in the dark. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62