eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 375

B2B Customer Experience Customer Centricity Omnichannel 375

InMoment XI

FEBRUARY 3, 2025

The possibilities here are wide-ranging, depending on what a business offers and how real-time events might affect sales. Organizations can use this level of granularity to identify emerging trends that may not extend across the entire customer base but are still significant at the regional level.

Social Media 195

Social Media Events Call Center Multi-Channel 195

Customer Bliss

FEBRUARY 12, 2019

They start with the life of the customer and not with the silos. It’s really nothing more than doing simple customer math, but a lot of companies around the world aren’t doing this. We tend to simply ring the bell of the incoming sales without thinking about those who’ve left.

Metrics 195

Metrics Chief Customer Officer Customers Leadership 195

InMoment XI

OCTOBER 26, 2022

These tribulations can take many forms; defining customer loyalty in emerging consumers, creating seamless retail experiences across channels, tracking a customer base that seems to be in multiple places at once, and keeping up with a digital landscape that changes as frequently as the Cleveland Browns change quarterbacks.

Retail 397

Retail Customer Centricity Government Chief Customer Officer 397

InMoment XI

MAY 31, 2022

But the big picture goal is why there is so much buzz around customer journey maps now: Customer journey mapping can move you towards more conversions, greater customer loyalty , and improved customer experience from end to end (or from end to forever, if you are subscription-based and there’s no bottom to your sales funnel).

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

SurveySensum

NOVEMBER 1, 2024

This shows a deep bond between you (brand) and the customer, as customers stick with you because of the values that your brand represents. Customer loyalty often looks at buying again because of rewards or sales, but brand loyalty goes beyond that. Key metrics here include NPS , CLV, and repurchase rate.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

InMoment XI

OCTOBER 10, 2024

It includes activities that build and maintain your brand reputation such as creating posts, responding to users who engage with your content, and creating a social media strategy that will influence your business’s main metrics. Why is Social Media Management Important?

Social Media 195

Social Media Management 2024 Multi-Channel 195

Retently

MARCH 17, 2025

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Ready-to-use examples for different reporting styles, whether youre all about the numbers, customer feedback, or a mix of both. For example, if 20+ customers ask about product sizing, the website may need clearer information.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

Integrity Solutions

MAY 12, 2020

With leaner sales organizations, your sales enablement strategy has to step up and be a valuable contributor to the organization. In many organizations, revenue has “fallen off a cliff,” as one sales leader put it, and companies are looking at where they can make cuts and recapture lost momentum.

Sales 121

Sales 2020 2019 Metrics 121

Experience Investigators by 360Connext

APRIL 23, 2024

Often, CRM systems are the tools used to track important customer data and feedback metrics.) CEM is no different, but tracking metrics alone is not a strategy. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. Strategy First. Define Success Always!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Totango

JULY 17, 2024

You get success right; your revenue is coming.” – Charlie Sonnenberg, VP Sales, Totango + Catalyst Customer-led growth is the only way to protect and sustain revenue growth. Achieving higher retention and growth, however, requires effective collaboration and mutual support between customer success and sales teams.

Sales 100

Sales Metrics Customer Success Call Recording 100

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. Cultivate customer relationships. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 103

Sports Sales 2024 Net Promoter Score 103

ProProfs Chat

DECEMBER 11, 2020

They even help you understand if your customers are satisfied or not. There are multiple customer satisfaction metrics that your business can use to get answers to questions like “Is my customer satisfied?” or “Are we successful as a brand to create an awesome experience for our customers?”. Let’s get started!

Customer Satisfaction 98

Customer Satisfaction Metrics Measurement Net Promoter Score 98

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns.

Touchpoint 195

Touchpoint Insights Sales Social Media 195

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. Kristen Hayer, Founder and CEO of The Success League , has witnessed this communication friction from both sides through her past experience as a customer success leader and through her current work running a customer success consultancy. Board meetings.

Metrics 98

Metrics Customer Success Engagement Customer Satisfaction 98

Customer Bliss

MAY 9, 2018

Most important, it shifts conversations about this work from the internally driven attention to the achievement of sales or a survey score, to caring about customers’ lives. To care about “why” customer behavior changed as a result of their journey with you. Customers as Assets Is an Attitude Shift, Not a Dashboard.

ROI 245

ROI Customer Experience Leadership Measurement 245

ClientSuccess

DECEMBER 21, 2021

After all, even if sales are through the roof, if customers aren’t satisfied, the business likely won’t last. However, when it comes to knowing which metrics to track, not all customer success leaders are on the same page. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 100

Metrics Customer Success Net Promoter Score NPS 100

InMoment XI

SEPTEMBER 17, 2024

Increased Customer Retention: An understanding of the customer journey allows your business to proactively address issues and provide timely support, which will increase the likelihood of repeat business and long-term customer retention. What are the Principles of Customer Journey?

Customer Journey 195

Customer Journey Customer Journey Mapping Net Promoter Score 2024 195

Customer Bliss

MAY 5, 2015

Establishes the critical cross-functional metrics for the development of key KPIs for priority touch points. Inhibitor 4: Attaching Metrics to Outcome Metrics rather than Operational Metrics People Can Impact. It’s very enticing to jump to the outcome metrics such as survey scores.

Customer Experience 189

Customer Experience Net Promoter Score Roadmap Metrics 189

BirdEye

JULY 3, 2023

Affiliate marketing is when a business engages with an influencer or publisher to generate more sales using its already established network. The affiliate links track the conversion and sales from one website to the next. This makes it difficult to forecast revenue if your business is relying on the affiliate marketer to make sales.

Sales 98

Sales Marketing Social Media Blog 98

Thematic

MARCH 30, 2025

Not all data points are equally useful, which is why setting clear KPIs— metrics that reflect success — is essential. For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

InMoment XI

JANUARY 12, 2024

By deciphering the nuances of customer interactions, businesses can gain valuable insights into preferences, sentiments, and pain points. This information, in turn, empowers companies to tailor their products, services, and communication strategies to meet the evolving needs of their customer base.

E Commerce 195

E Commerce E-support Healthcare Multi-Channel 195

ChurnZero

MARCH 28, 2025

Sarah Kiley is chief sales officer at ChurnZero. When customer success starts reporting into the CRO, its not just a reporting changeits a strategic shift. Most CROs come up through sales, where success is measured by speed and outcomes. Customers can sense when conversations shift from support to sales.

Customer Success 52

Customer Success Sales Metrics Customers 52

Optimove

DECEMBER 19, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Retail marketers can learn that leveraging personalized, data-driven marketing maximizes engagement, new customer acquisition, and significantly boosts sales during these critical periods.

Retail 59

Retail 2024 Download Lifetime Customer 59

Retently

AUGUST 1, 2024

They’re also closely linked to each other: customers who like your product enough to keep using it are the most likely to recommend it to their peers. In short, you can achieve methods one and four above using a single metric. When should your company begin to pay attention to customer sentiment? Don’t celebrate too early.

Net Promoter Score 147

Net Promoter Score Measurement NPS Feedback 147

InMoment XI

OCTOBER 4, 2024

CXM will help you improve customer retention by giving you a better understanding of your customers. It increases revenue by bringing more sales from existing customers. By guiding you toward practices that improve customer satisfaction, CXM helps you boost sales. Personalize your customer interactions.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

InMoment XI

FEBRUARY 12, 2024

The goal is to create a comprehensive view of the customer, drawing insights from various touch points such as interactions, purchases, and feedback. On the other hand, customer experience integrations focus on the collaborative efforts of different software applications to amplify the capabilities of customer experience management.

NPS 195

NPS Net Promoter Score Effort Score ROI 195

ChurnZero

JULY 8, 2022

Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business. Customer success owns a large portion of that metric.

Metrics 98

Metrics Customer Retention Customer Success 2022 98

ChurnZero

JUNE 17, 2022

It requires a genuine understanding of your customer cohorts and their goals, perceptions, and needs. To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding. Irit: Hi everyone.

Metrics 98

Metrics Definition Engagement Measurement 98

Retently

JULY 8, 2024

, introducing a new, simple and convenient way for businesses to measure customer happiness. From not providing actionable metrics to having high statistical variance, NPS has been criticized for painting an inaccurate picture of customer satisfaction. Can it be co-related with your net increase in sales or profits?

Net Promoter Score 148

Net Promoter Score NPS Metrics Reference 148

InMoment XI

MARCH 24, 2025

Improved Personalization Location-specific surveys also allow businesses to customize and personalize at the location level. A brand may want to adjust its offerings, promotions, and messaging to align with regional customer needs or regional sales realities (such as an item thats only available to U.S.

Demo 195

Demo Culture Feedback Customer Satisfaction 195

ChurnZero

APRIL 11, 2025

Have you segmented your customers yet? Are your metrics aligned with your goals? deluge versus steady stream) Are you talking with your customer? Bring customer success, sales, product, and executives together to build out a customer journey that incorporates different perspectives.

Multi-Channel 52

Multi-Channel Metrics Feedback Customer Journey 52

Totango

NOVEMBER 21, 2024

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Welcome to the future of customer success with Unison. With targeted interventions, they significantly reduce churn.

Customer Success 62

Customer Success Chief Customer Officer Roadmap Sales 62

Thematic

MARCH 20, 2025

Build better products by prioritizing features customers actually want. List where you already collect customer feedback (e.g., surveys, reviews, social media, support tickets, sales data). Consider adding in-app feedback, customer interviews, or sentiment analysis tools. Just look at Atom Bank. Centralize your data.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

Customer Bliss

JANUARY 24, 2017

From his LinkedIn: Scott Bajtos joined VMware in 2009 and oversees the company’s global services team, which includes education, technical support, professional services support and customer advocacy to ensure a best in class pre and post sales experience for customers and partners. The Internal Stakeholders. That is great!

2009 194

2009 Loyalty Leadership Engagement 194

InMoment XI

JULY 23, 2024

The Importance of Customer Experience in Ecommerce The importance of positive CX in ecommerce cannot be overstated. A positive ecommerce customer experience leads to higher customer retention, increased word-of-mouth referrals, and ultimately, higher sales. What Are the Benefits of A Good Ecommerce Customer Experience?

E Commerce 195

E Commerce Measurement Customer Experience E-support 195