Remove Customer Base Remove Return on Investment Remove Sales
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales.

ROI 260
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Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

Nearly 20 years ago, when I started Beyond Philosophy and before Customer Experience was a well-known concept, my motivations were to create a competitive differentiator that would get more business for my clients. However, business is also all about return on investment (ROI). Customer Driven-Growth.

2020 172
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Effective market segmentation is critical to that goal. What Is Market Segmentation?

Marketing 195
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The ROI of Agentic AI: Practical Strategy and KPIs

TechSee

For enterprise leaders looking to optimize their customer service operations, the return on investment (ROI) of Agentic AI is undeniable. By implementing Agentic AI, businesses can reduce costs, increase customer satisfaction, and enhance employee productivity—all while driving long-term growth.

ROI 124
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively.

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Why companies are focusing on their customer experience strategy

Alida

Note: The following guest blog post from CX expert Jeanne Bliss first appeared as a preface in The Enterprise Guide to Customer Experience , an ebook authored by Tyler Douglas, chief sales and marketing officer at Vision Critical. Customer Experience is not a new idea. Now the message has finally caught on.