eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 372

B2B Customer Experience Customer Centricity Omnichannel 372

Retently

JANUARY 13, 2025

Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Multi-Channel Support for Diverse Customer Touchpoints Customers interact with your business in many ways emails, live chat, mobile apps, social media, and more.

Measurement 116

Measurement Effort Score Multi-Channel Net Promoter Score 116

InMoment XI

AUGUST 3, 2023

Armed with these in-depth insights, businesses can fine-tune their product offerings, service delivery, and marketing strategies to align precisely with customer demands and desires. Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

InMoment XI

OCTOBER 24, 2024

It excels in creating personalized, data-driven email and SMS marketing campaigns that boost customer retention and drive conversions. Klaviyo integrates seamlessly with e-commerce platforms like Shopify and BigCommerce, allowing businesses to segment customers based on behavior, purchase history, and more.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

GetFeedback

SEPTEMBER 18, 2019

Loyalty is influenced by many touchpoints across the journey–service happens to be one of those touchpoints–and one that is far more likely to lead to disloyalty. . Subsequent dialogs are customized based on whether the answer is good, not so good, or don’t ask. Don’t try to delight all customers across all touchpoints.

Loyalty 257

Loyalty Touchpoint Books Article 257

InMoment XI

SEPTEMBER 23, 2021

Every business can agree that a sterling brand reputation does wonders for both the customer base and the bottom line—but how can companies build a better rep by leveraging customer experience (CX) tools?

Brands 369

Brands Advertising Touchpoint Article 369

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start? For more complex or long-term products (e.g.,

Retail 109

Retail NPS Touchpoint Feedback 109

Retently

JULY 8, 2024

It’s like keeping the pulse of your customer base at all times. Period-Based Surveys : Instead of always-on surveys, this approach collects NPS data at specific intervals, giving a snapshot of customer sentiment at set points in time. Here’s the alternative they offer: 3.

Touchpoint 78

Touchpoint NPS Net Promoter Score Feedback 78

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns. Are they in the same industry?

Touchpoint 195

Touchpoint Insights Sales Social Media 195

InMoment XI

JANUARY 9, 2024

Unlike B2C products and services, B2B offerings usually present various options for customization and personalization in order to meet the particular needs of the business customer. In B2B, customer support tends to be more hands-on and personalized, with dedicated account managers, CX representatives, and specialized support teams.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. You need to understand the most important touchpoints and interactions.

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

InMoment XI

SEPTEMBER 29, 2022

Every day, your customers produce data across a vast amount of touchpoints, whether that’s on your banking app, in your call center, or across any of your other channels. By having all of your customer data in one place, you can easily access multiple data points from different locations across your organization.

Banking 370

Banking Retail White Paper Omnichannel 370

eglobalis

JULY 2, 2024

Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness. Continuous Feedback Loop : Establish real-time feedback loops for immediate responses to customer issues and ongoing improvements.

NPS 450

NPS Feedback Net Promoter Score B2C 450

InMoment XI

NOVEMBER 13, 2024

This will help you better understand and serve customers. Lowering the churn rate contributes to a stronger, more loyal customer base. With insights into customer behavior, you can act faster and smarter than competitors. For example, different sources may record customer names in different formats.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

CloudCherry

MARCH 19, 2019

DBS distinguishes between digital and traditional customers and analyzes costs related to transactions, services, and customer acquisition alongside income per customer. This enables the bank to compare the CIR, share of profit, and ROE contribution of both customer groups. Don’t delay the process.

Financial 218

Financial Metrics Customer Journey Mapping NPS 218

InMoment XI

JANUARY 2, 2023

Nonetheless, these tried and true customer experience survey methodologies are used across industries, and are a great place to start as you grow your program. What Is Customer Experience? Customer experience ( CX ) is the cumulative impact of every touchpoint throughout the customer journey. Your Next Steps.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

Experience Investigators by 360Connext

APRIL 23, 2024

And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability. The bottom line here is that if you ONLY focus on customer metrics, you’ll miss an opportunity to make a real business impact. These investments are long-term strategies for returns for both customers and employees alike.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

SEPTEMBER 17, 2024

Map the Customer Journey Customer journey mapping is a great way to visualize every expected touchpoint a customer will have with your brand. A customer journey map can help you understand the flow of the customer experience. What Is Customer Journey Analytics?

Customer Journey 195

Customer Journey Customer Journey Mapping Net Promoter Score 2024 195

Experience Investigators by 360Connext

FEBRUARY 6, 2024

Customers are fairly familiar with CSAT questionnaires, so it’s easy to understand and implement. CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). CES helps improve customer service and other routine interactions. What are its pros? What are its cons?

Metrics 270

Metrics Net Promoter Score NPS Effort Score 270

InMoment XI

JULY 23, 2024

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Positive Word-of-Mouth: Happy customers are more likely to recommend your brand to others, expanding your customer base.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. But in reality, their job goes far beyond answering tickets or handling complaints.

Management 115

Management Customer Experience Roadmap NPS 115

GetFeedback

SEPTEMBER 14, 2018

It’s also important to analyze customer effort at key touchpoints and fix weak areas right away. Key customer touchpoints include: Customer service interactions (e.g. Customer meetings/consultations. Reducing effort can help drive repeat business, increase your revenue, and create customer advocates.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

Experience Investigators by 360Connext

DECEMBER 1, 2020

Real-life wins: One client discovered customers were receiving duplicate emails, calls, and texts because of a system glitch nobody had identified for a segment of their customer base. It was easy to fix and those customers immediately engaged more with the communications they did receive.

Customer Journey Mapping 190

Customer Journey Mapping Customer Journey Roadmap Touchpoint 190

InMoment XI

OCTOBER 10, 2024

Customer Loyalty Through continued business social media management, you will increase your customer loyalty and build a customer base that is actively engaged with your business. The majority of businesses that have been utilizing social media for more than one year agreed that it has improved their customer loyalty.

Social Media 195

Social Media Management 2024 Multi-Channel 195

ShepHyken

FEBRUARY 16, 2025

How To Use a Customer Engagement Model That Builds Loyalty by Shopify (Shopify) Brand affinity doesnt form overnight. Customers gain familiarity and, ideally, confidence in your brand through various interactionsfrom social posts to purchases to email campaigns. This article will get you thinking about it.

2025 79

2025 Article Customer Service Loyalty Programs 79

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Social Media Net Promoter Score 52

InMoment XI

DECEMBER 7, 2023

It is an ongoing process that requires attention to customer feedback, continuous improvement, and a commitment to delivering value. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

InMoment XI

SEPTEMBER 9, 2024

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. What to Look for in a Customer Experience Consultant?

Consulting 195

Consulting Customer Experience ROI Customer Journey Mapping 195

ShepHyken

MAY 24, 2021

Best Customer Retention Techniques for Startup in 2021 by Luke Fitzpatrick. Influencive) Here are some of the best customer retention techniques for startups in 2021, that’ll help you to not only retain and grow your customer base. My Comment: Want to keep your customers coming back?

2021 159

2021 Article Customer Service Customer Retention 159

Thematic

MARCH 30, 2025

When teams rely on isolated data sets, it’s nearly impossible to uncover meaningful customer experience insights. Instead, you need unified data analytics to connect every touchpoint and every voice. Think of customer feedback analysis like laying the foundation for a building.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

Experience Investigators by 360Connext

JULY 17, 2024

Real-life CX wins: One client discovered customers were receiving duplicate emails, calls, and texts because of a system glitch nobody had identified for a segment of their customer base. It was easy to fix and those customers immediately engaged more with the communications they did receive.

Customer Journey Mapping 143

Customer Journey Mapping Customer Journey Information Roadmap 143

CSM Magazine

MARCH 14, 2025

By allowing shared usage, brands expand their touchpoints, as these accounts naturally bring in more users. This mobile-first strategy aligns perfectly with customers on-the-go lifestyles while providing seamless interaction points. Customers today expect convenience. Why does this matter?

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

GetFeedback

DECEMBER 2, 2019

By not investing in your customer’s satisfaction, you are risking disappointing more than half of your customer base. What would it mean if half of your customer base defected to the competition, who was investing in satisfaction? What is the best way to keep your best customers?

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

Pointillist

SEPTEMBER 10, 2020

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. What is Customer Journey Orchestration?

Customer Journey 128

Customer Journey Touchpoint Customers Interaction 128