Zeisler Consulting

AUGUST 19, 2020

I introduced the component parts here , expounded on aligning your CX strategy here , delved into the Voice of the Customer here , and showed how to put it into action with your Process Engineering program here. Now it’s on to building and supporting a Customer-centric culture. How do you build a Customer-centric culture?

Customer Centricity 93

Customer Centricity Culture Contact Center Customers 93

CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Level 3: State of The Art.

Feedback 195

Feedback Net Promoter Score Financial Customer Centricity 195

CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

Customer Centricity 60

Customer Centricity Customers Culture Feedback 60

ShepHyken

MAY 29, 2020

She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? If your business is customer-centric, those things are the least of your worries. Leadership.

Customer Centricity 67

Customer Centricity Culture Leadership Customer Voice 67

InMoment XI

SEPTEMBER 5, 2024

With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base. The only way to do this is by listening to what your customers are saying, which is referred to as the Voice of the Customer.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

ChurnZero

JANUARY 8, 2021

With their visibility elevated, Customer Success leaders stepped up to carry the weight of their fellow revenue-driven teams and prove their value within the broader organization. With Customer Success demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.

2021 98

2021 Customer Success Chief Customer Officer Leadership 98

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

2018 121

2018 Customer Experience Customer Centricity Culture 121

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Customer Bliss

APRIL 25, 2019

It’s an outbound, outward-facing view of the experience provided to customers. Voice of the customer – bring the perspective of customers back into the business. Essentially, do things for the company on behalf of the customer. Customer advocacy – developed a customer advocacy program called Box Stars.

Chief Customer Officer 170

Chief Customer Officer Customer Success Consulting B2B 170

Retently

MARCH 11, 2025

What common questions might customers have? How can support teams be prepared to assist customers with this new item? By bringing the customers voice into the product development process, a CX Manager helps create experiences that meet expectations from the start.

Management 115

Management Customer Experience Roadmap NPS 115

Zeisler Consulting

AUGUST 10, 2020

One common factor of successful programs, however, is that, much as with the offerings of your organization themselves, you meet your Customers where they are: Different segments require different vehicles for VoC; and even within those segments, different points along the journey require different methods of determining the Customers’ voices.

Culture 93

Culture Customer Centricity Voice of Customer Article 93

Experience Investigators by 360Connext

MAY 15, 2024

“The big impetus is: Can the listening post provide a direct customer perspective and context to the behavior we are seeing in the other instrumentation we have around the business?” Jignesh’s leadership team meets monthly to review the customer feedback and identify issues with the customer journey.

Customer Experience 143

Customer Experience Customer Journey Mapping Culture Customer Journey 143

Customer Bliss

APRIL 27, 2018

In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. This can be a painful process, but it is also necessary.

Effort Score 181

Effort Score Customer Journey Social Media Call Center 181

CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

Customer Centricity 32

Customer Centricity Customers Culture Feedback 32

Second to None

SEPTEMBER 7, 2018

Brands that have a long timeline of great social media service are proving to these digital communities that customers voices deserve to be heard. Customer Experience measurement can mitigate this risk because it helps leadership establish accurate data that can be used to recognize the best individuals and improve underperformers.

Brands 63

Brands Social Media Retail Voice of Customer 63

Second to None

MAY 31, 2018

This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs. While leadership should retain the right use customer feedback as a source of determining and fixing poor performers, it should be equally utilized as a way to provide adequate recognition.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

CX Journey

OCTOBER 25, 2016

Image courtesy of reynermedia Trying to ensure the customer gets the attention she deserves within your company? Striving to make yours a customer-centric company? How does the customer become the center of attention for your organization? What tools should you have in your customer-centric toolbox?

Customer Centricity 68

Customer Centricity Touchpoint Culture Customer Voice 68

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Zeisler Consulting

FEBRUARY 25, 2021

While he did do what we needed as the Customers, voicing it the way he did was inappropriate. As I’ve written before , trust is vital to the proper working of a good Customer-centric organization. One way or the other, the waiter technically wasn’t supposed to do this, but it was the right thing to do.

Customer Centricity 72

Customer Centricity Culture Leadership Customer Voice 72

Zeisler Consulting

AUGUST 17, 2020

In the last installation we’ll discuss what it takes to build and support a Customer-centric culture. In fact, if all you’re doing with your CX data is reporting it up to leadership, it’s not likely to be doing much good.

ROI 72

ROI Customer Centricity NPS Customer Voice 72

Second to None

APRIL 26, 2018

Brands in the retail space have an enhanced need to monitor the way their employees are interacting with customers because it can have a direct impact on a customer’s willingness to return and recommend your brand to their own personal network.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

Second to None

FEBRUARY 22, 2018

Apply Customer Experience measurement programs like mystery shopping initially to capture an outside-in perspective of the way your brand is perceived and then create a data-driven ranking of which locations are leading the pack and which are struggling.

Voice of Customer 72

Voice of Customer Brands Leadership Customer Centricity 72

ijgolding

JANUARY 17, 2017

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In my last column of 2016, I explored tip number 2 – how to embed a Customer Experience Framework. Voice of the Employee measurement.

Customer Experience 85

Customer Experience Customer Centricity 2016 Culture 85

Second to None

SEPTEMBER 27, 2018

By sending evaluators to measure employee performance across your different store locations, your organizational leadership is investing in quantitative data that can be used to document and rank each location under your brand umbrella. 1] [link]. [2] 2] [link].

Retail 69

Retail Measurement Brands Omnichannel 69

Second to None

FEBRUARY 20, 2018

A significant investment in eCommerce optimization, in-store aesthetic, employee training and Customer Experience measurement can help to establish industry leadership. One metric that stood out in the study was customers who were proud to say they have purchased from a specific brand.

Net Promoter Score 69

Net Promoter Score Voice of Customer Brands Advertising 69

ClearAction

APRIL 16, 2024

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. Whatever is out of sync with customers costs you a lot in tied-up resources and lost opportunities. Therefore, Voice of Customer should be very good at driving changes to the business, accordingly.

Voice of Customer 62

Voice of Customer ROI Customer Centricity Return on Investment 62

Second to None

FEBRUARY 1, 2019

In doing so, your company will move from a product-centric model to a customer-centric one. The customer will be at the forefront of every operation, guiding your business towards a higher satisfaction rate amongst your audience. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Metrics Customer Centricity 82

Gainsight

MARCH 15, 2022

“It’s helpful to know if leadership cares only about sales and wants CS to make do with sales SaaS.”. Sometimes finding out if they’re walking the talk is as easy as asking a leader what their definition of a customer-centric company is and getting them to provide real-world examples of what they’ve done that makes them customer-centric.

Customer Success 59

Customer Success Chief Customer Officer Customer Centricity Metrics 59

Second to None

AUGUST 28, 2018

Additionally, these programs can help flag moments along the customer journey that are flawed or underperforming. Ideally, leadership will find a vendor that easily allows the data to be spread throughout different levels of your organization, so employees are acting based on up-to-date, accurate information.

Measurement 59

Measurement Voice of Customer Leadership Customer Centricity 59

Lumoa

OCTOBER 31, 2018

Organizations will want quantitative justification of their investment in great customer service. Organizations will continue to look for more effective ways of gaining real-time customer intelligence rather than rear-view-mirror methods like surveys. Never underestimate the customers expectation in CX.

Customer Experience 60

Customer Experience Customer Centricity Culture 2018 60

Playvox

SEPTEMBER 30, 2022

Showcase Your Customer Support Team Progress. Show your leadership and your peers in other departments the impact your team makes by backing up your claims with solid data points. What are customers’ expectations from your company? Your customer support team plays a crucial role in the success of your business.

Contact Center 67

Contact Center Article Customers 2022 67

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Definition 60

Definition Net Promoter Score Customer Experience CEM 60

Second to None

SEPTEMBER 18, 2018

Additionally, US consumers report that being passed between agents is the most frustrating aspect of a customer service experience.[4] Understanding the CES within your call-center is valuable because it helps leadership determine whether or not these support employees are reducing consumer effort. 1,2 [link]. 3,4,5 [link].

Call Center 48

Call Center Net Promoter Score Voice of Customer Effort Score 48

CX Journey

SEPTEMBER 8, 2016

Think about your interactions with companies like Southwest Airlines, Zappos, or Ritz-Carlton; these companies have created intentional cultures of employee experience, happiness, and engagement first because they know that if their employees are miserable, their customers will be, too.

Customer Experience 49

Customer Experience Employee Experience Workshop Culture 49

ijgolding

APRIL 4, 2016

What are some outdated ideas or methods you’ve come across as they relate to customer experience? Confusion between Customer Service, Customer Experience and Customer Centricity – they are not the same thing! There are a number!! The most common ones are as follows: 1. I have written about this.

Customer Experience 62

Customer Experience Measurement B2B NPS 62

Kayako

NOVEMBER 21, 2018

As a result, the rest of the company relies on information from those teams in order to understand their company’s customers. Encourage everyone in your organization to interact with your customers. You can’t expect your entire organization to put customers first if leadership doesn’t. Reward great customer service.

Culture 48

Culture Banking Customer Service Customers 48

C Space

NOVEMBER 4, 2019

Rob is an active blue water sailor and has received numerous awards for his leadership in ocean sustainability. Believe it or not, CEOs and other senior leaders who believe in the importance of customer centricity, customer empathy, and customer engagement don’t do this purely to be altruistic.

Insights 45

Insights Net Promoter Score Competitive Advantage Culture 45