Experience Investigators by 360Connext
FEBRUARY 9, 2015
As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans. What if customer-centric ideas and tactics were included in all strategy plans ? A strategy that is truly customer customer-focused needs to include ideas like these: 1.
Experience Investigators by 360Connext
APRIL 21, 2015
It’s not intentional, but unless leaders are actively seeking information, feedback and the honest truth from customers, the product conversation will dominate. This customer-centric focus is becoming more critical as new generations change how they shop. Teens don’t hang out in shopping malls like their parents did.
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Experience Investigators by 360Connext
MAY 20, 2015
You could keep redesigning your digital and mobile experiences without taking this type of outside-in approach, but we don’t recommend it. Customer-centric Culture & Communications. That’s a lot of misery and it certainly ripples out to the customer experience and the bottom line.
Second to None
OCTOBER 9, 2018
While this approach will help your marketing team down the road, forcing customers to create these profiles can mean 35% of transactions being dropped.[3] 3] Not requiring this info to complete a purchase reduces the effort a customer must exert and is a great way to establish your brand as a customer-centric organization.
Beyond Philosophy
JUNE 4, 2015
If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Mobile Experience: Harness the Power of Your Mobile Channel to Increase Traffic in Retail Stores. Meld the Worlds.
Joe Rawlinson
JULY 8, 2015
So perhaps this one area where retailers can improve – by creating an online experience that is closer to the in-store experience. After all, everybody – Millennials included – still values ‘old school’ shopping experiences where the seller-buyer conversation is face-to-face.
Beyond Philosophy
JULY 13, 2016
On the disruptive nature of improving Customer experience, the airline representative spoke of how the organizational change is “ valuable in its own right and should be considered a benefit of focusing on Customer Experience.”. I’d love to hear your take on any of these areas in the comments below. Register here today !
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