Michelli Experience

SEPTEMBER 4, 2018

Given that we’ve set the framework for service design and persona-based journey mapping in prior posts, I will focus this installment on how to use a customer journey map to affect positive change in your organization. How do you help people use the tool in service to improve the customer experience?

Customer Journey Mapping 88

Customer Journey Mapping Customer Journey Government Touchpoint 88

Maru Group

AUGUST 3, 2020

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52

Brands Government Metrics Measurement 52

Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. “ Customers are moving from channel to channel because they can and they want to.

Measurement 71

Measurement 2021 Management Omnichannel 71

SurveySparrow

DECEMBER 22, 2019

With such information at your fingertips, you can easily build your product to your strengths when you know exactly what your customers want. You might be a doyen in your industry, but at no stage would be theoretical data be more important than customer insights that you get. Change them into your brand advocates.

Feedback 85

Feedback Net Promoter Score Social Media NPS 85

Customer Alignment

OCTOBER 2, 2017

Delivering Customer Experience excellence involves changing a company from the insight out. We believe that excellence in Customer Experience is based upon 5 principles. Principle 1: Value your Customer The ‘right’ insight is at the core of Customer Experience. Leverage existing insight.

Customer Experience 40

Customer Experience Customer Centricity Customer Journey Voice of Customer 40

Qualtrics

FEBRUARY 21, 2020

Since implementation, the company has seen a 91% classification accuracy rate and a significant decline in call time, transfer rate, and negative customer sentiment. 2) Share insights across the organization. 3) Rapidly adapt to changing needs and expectations.

Banking 36

Banking Customer Experience Contact Center Customer Journey Mapping 36

Education Services Group

MAY 23, 2022

Harvard Business Review explains the issues that can arise when the two roles are confused: “[CSMs] straddle the gap between service and sales, between company interest and customer interest, and between product expertise and customer insight. 5 things to remember for your customers. Change is hard (in a different way).

Customer Success 52

Customer Success Sales Customer Satisfaction Management 52

Kustomer

SEPTEMBER 3, 2020

Gabe and Nate provide valuable insights on change management and how companies can evolve and thrive in the new market. The Need for a CX Change Coalition. Customer service is still a relatively new department and career path. As the market and customer changes, companies change. Gabe Larsen: (03:52).

Marketing 52

Marketing Effort Score Metrics Loyalty 52

SmartKarrot

AUGUST 26, 2022

Adopting a data-driven perspective that considers data, analytics, customer insights, and the demands of the business. Build analytical infrastructure for insights into customer ARR and bookings performance. Work with customers to understand their business challenges in-depth. Apply here: [link].

Customer Success 19

Customer Success E Commerce E-support Reference 19

Forrester's Customer Insights

SEPTEMBER 28, 2021

Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.

Customer Change 49

Customer Change Management Customer Experience Customers 49

Forrester's Customer Insights

OCTOBER 4, 2022

Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere-work. A majority have implemented hybrid work, a version of anywhere-work in which employees come into the office at least weekly.

Customer Change 48

Customer Change Measurement Innovation Employee Experience 48

Forrester's Customer Insights

DECEMBER 20, 2019

Corporate culture matters because it provides the framework for what and why employees and managers prioritize business objectives and how they go about executing them. Transformation depends on this adaptive workforce that drives and defines the organization.

Culture 41

Culture Management Customer Change Employee Experience 41

ChurnZero

MAY 13, 2022

They cannot live and die by every single thing that happens to every single customer. A lot of the disconnect between those teams is how they share their insights, how they share their perspective, how they communicate with one another. As your team changes, as your customers change, as your product changes, you have to adapt to that.

Chief Customer Officer 98

Chief Customer Officer Customer Success Customers Feedback 98

Forrester's Customer Insights

MARCH 17, 2020

Electronic health records (EHRs) have decimated physician productivity, while patient satisfaction remains stagnant. This has been the disappointing end to the nation’s first digital transformation effort, which started in 2009 as the American Recovery and Reinvestment Act funneled $35 billion into subsidized EHR implementations.

2009 40

2009 Financial Customer Change Healthcare 40

Qualtrics

JULY 7, 2020

Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and setting the company up for the “new normal.” It's no problem too, to accommodate that customer change other behavior change.

Customer Experience 26

Customer Experience Customers Feedback Brands 26

Forrester's Customer Insights

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online. This week, we saw a meaningful move at addressing data […]

Leadership 58

Leadership Culture Insights Communication 58

C3Centricity

NOVEMBER 20, 2017

Last week I wrote about my 7-step CatSight Process for Insight Development. If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. How are your customers changing?

Definition 67

Definition Insurance Books Insights 67

Forrester's Customer Insights

AUGUST 23, 2022

Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams.

Sales 26

Sales B2B Customer Change Customer Centricity 26

Forrester's Customer Insights

APRIL 20, 2022

There's no such thing as a culture of resilience/innovation/collaboration. There's only culture energy. Learn more.

Culture 26

Culture Innovation Customer Change Customer Centricity 26

Forrester's Customer Insights

MARCH 17, 2020

EHRs have decimated physician productivity, while patient satisfaction remains stagnant. This has been the disappointing end to the nation’s first digital transformation effort which started in 2009 as the American Recovery and Reinvestment Act funneled $35 billion into subsidized EHR implementations.

2009 26

2009 Financial Customer Change Healthcare 26

Forrester's Customer Insights

APRIL 20, 2020

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.

Management 72

Management Customer Change Employee Experience Customers 72

Forrester's Customer Insights

MAY 3, 2022

Let’s Compare Agile And ITSM Thinking We all know that pushing every change – no matter how big or how small – through a change management process is not only bureaucratic but also introduces delays that most development teams can neither afford nor tolerate.

Management 48

Management Customer Change Information Technology 48

Forrester's Customer Insights

NOVEMBER 26, 2020

There’s a saying that “culture is what people do when no one’s looking.” Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates.

Culture 40

Culture Innovation Technology Management 40

Forrester's Customer Insights

FEBRUARY 1, 2023

Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.

Technology 26

Technology Customer Change Employee Experience Innovation 26