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Three Keys to Effective Customer Journey Mapping

Michelli Experience

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. The same is true with customer journey maps.

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The customer journey is changing. Is your marketing team adapting?

BirdEye

Thousands of touchpoints could be used in multiple combinations to create hundreds of unique consumer journeys, all for the same, single product. Melissa Cameron, VP of Customer Acquisitions at National Storage Affiliates , broke down for us how her team has made digital experiences part of her “marketing symphony”.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

Everyone in the organization should understand what customer experience your brand aspires to deliver, and their role in achieving that. The strategy is about what leaders are involved where, and what actions and plans are required to deliver on the promises made throughout the customer journey. What Should CX Technology Do?

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How to stop customers changing their minds

MyCustomer

Colin Shaw discusses how a sophisticated customer journey map can provide the insight needed to understand how the customer thinks and feels.

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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

In other words, when expectations change, so will the perceived quality and perceived value. Customers change: E xisting customers leave, and new ones come along. New customers may have different needs, expectations, and problems they are trying to solve or jobs to be done than the customers who have left.

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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Because just when you think you’ve figured it out, something changes. Departments change their goals. Customers change, too, and sometimes in subtle ways. More Posts - Website Follow Me: The post Why Outside-In Thinking Is So Difficult appeared first on Customer Experience Consulting.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

The report also explains that advanced technologies, like AI and machine learning, also enhance the efficiency and impact of CS teams by: Extracting actionable insights from customer data to prompt customer-centric business decisions. Refining post-sale strategies to better understand and meet the needs of customers.