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Become more customer-focused. To mitigate reputational risk in banking, you must deliver consistently excellent customer experiences, too. Grow your customerrelationships beyond providing transactional convenience and focus instead on the customer experience.
For those that haven’t been following, the five-steps are: 1) Acknowledge the problem and thank the customer for bringing it to your attention. And, they didn’t get there by disappointing their customers. On the contrary, they are very customer-focused, and this story is a perfect example. 2) Apologize for the problem.
Become more customer-focused. To mitigate reputational risk in banking, you must deliver consistently excellent customer experiences, too. Grow your customerrelationships beyond providing transactional convenience and focus instead on the customer experience.
If your customer service and success teams are anything like the average customer-focused team, you are always looking for ways to show your ROI to leadership and other departments, and working on initiatives to increase that ROI.
That’s what great customer-focused companies do! When a customer has a problem, do you respond quickly, apologize, accept responsibility and make it easy on the customer? Shep Hyken is a customer service expert, keynote speaker and New York Times bestselling business author. They just took great care of me.
Ensuring customers see success and thrive with a B2B product takes the work and input of an entire organization, from the CEO down to the last intern. When an organization is truly focused on the outcomes and success of customerrelationships, it can positively impact a company culture from nearly every angle.
Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customer service training programs, go to www.thecustomerfocus.com. For information, contact 314-692-2200 or www.hyken.com. Follow on Twitter: @Hyken.
It builds strong and lasting relationships. Leverage Technology Wisely A customerrelationship management (CRM) system is like a superhero headquarters for customer information. It collects and organizes all customer data in one central location. It strengthens the customerrelationship and promotes collaboration.
Staff need to have the knowledge and language that gives their customersconfidence that they understand their needs and can provide robust solutions. Building this capability can drive revenue and improve margins through improved customer perception.
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