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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. And your programs and processes should reinforce customer connectedness. And brand advocates are four times more likely to refer your product or service to friends and family.

Article 337
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Simple Lessons From Great Clips’ Success

Experience Matters

Rather than following other franchises such as Krispy Kreme and Boston Market that expanded into many different markets, he focused on building density in a few areas at a time. This provided the marketing clout and brand awareness in those areas. The bottom line : Simply stay focused on your customers and your brand.

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A Connected Enterprise – 3 Ways to Turn Theory into Practice

CSM Magazine

Aspire to connectedness for a winning CX strategy. Becoming a Connected Enterprise provides the next big step in the evolution of the contact centre but what does it really mean for your customers? Connectedness benefits everyone, from customers and customer service management to agents themselves. About Calabrio.

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CRM still a major force behind unified CX

Clicktools

It’s essential to centralize all customer information and insights in CRM. This includes feedback from surveys, support cases, sales interactions, and data collected by marketing programs and social media.

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5 Market Research Lessons From Election Polling Miscues

Experience Matters

Why should customer experience (CX) professionals care? In the NY Times article Pollsters Face Hurdles in Changing Landscape, Ryan Knutson and Aaron Zitner discuss a number of reasons for recent high-profile polling failures, the Brexit vote and the U.S. presidential election.

Marketing 108
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5 Market Research Lessons From Election Polling Miscues

Experience Matters

Why should customer experience (CX) professionals care? In the NY Times article Pollsters Face Hurdles in Changing Landscape, Ryan Knutson and Aaron Zitner discuss a number of reasons for recent high-profile polling failures, the Brexit vote and the U.S. presidential election.

Marketing 101