Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

InMoment XI

OCTOBER 29, 2024

So, if a competitor somehow offers an even smoother customer journey , they can be swayed even if it means they’ll have to spend more. Freebie-loyal customers are drawn to your free offerings. For example, if your cafe offers free WiFi, you’ll attract many of these customers. Pricing isn’t a huge concern for them.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

Pointillist

JUNE 5, 2019

Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size. To get the full picture, you also need to understand actual customer behavior.

Customer Journey 89

Customer Journey Measurement Management NPS 89

Experience Investigators by 360Connext

DECEMBER 11, 2014

Customer experience is seen as a project, not a way of business. Customer experience projects are great, as long as they are part of a bigger organizational mission. Creating an ideal customer journey map or sending out a survey is not enough to create a winning customer experience.

Customer Experience 272

Customer Experience Customer Journey Mapping Leadership Airlines 272

CloudCherry

AUGUST 17, 2018

Let’s take a closer look at what Customer Relationship Management and Customer Experience Management are, CRM vs CEM, and how they give businesses valuable customer insight that can lead to more sales and better customer relationships. It collects core customer information from various channels (e.g.

CEM 281

CEM Customer Relationship Management Customer Experience Management Customer Relationships 281

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Insights 141

Insights Brands Banking ROI 141

OpinionLab

MAY 19, 2016

The customer journey map is an essential tool for organizations needing to address the persistent cross-channel CX challenges that hinder a unique and frictionless user experience. Without a customer journey map, you’re unlikely to be able to provide a consistently positive experience at each interaction point.

Customer Journey Mapping 79

Customer Journey Mapping Customer Journey Insights Download 79

Pointillist

MAY 19, 2020

But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? Pointillist surveyed over 1,050 CX, analytics, customer care and marketing professionals from a variety of industries across the world to discover what separates leaders from laggards.

Customer Journey 94

Customer Journey Measurement 2020 Management 94

Totango

JUNE 1, 2021

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. Understanding Customer Success Data.

Customer Insights 71

Customer Insights Insights Touchpoint Metrics 71

Lumoa

FEBRUARY 9, 2023

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

CSM Magazine

DECEMBER 5, 2024

Customer insights can directly reach the highest levels of leadership. The CX team and marketing often share goals such as customer engagement, retention, and loyalty. Pros : Creates alignment between customer experience and branding efforts. customer support or operations). checkout speed, delivery times).

E Commerce 52

E Commerce E-support Leadership Touchpoint 52

Alida

SEPTEMBER 22, 2016

Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers. Test your assumptions about the customer journey. How authentic engagement leads to millions of dollars in cost savings.

2016 267

2016 Innovation Marketing Insights 267

Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Perhaps most importantly, NPS doesn’t provide the why.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

Totango

JUNE 25, 2019

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. How to Gather Customer Insights that Matter.

Customer Insights 69

Customer Insights Insights Touchpoint Metrics 69

Bizagi

JULY 24, 2018

Make or break: Get customer engagement right . Poor experiences such as this can cut short companies’ relationships with customers. This puts pressure on businesses to find new customers, which usually costs more than repeat business. This ensured productivity and compliance throughout the customer journey.

Customer Journey 62

Customer Journey Customer Engagement Social Media Engagement 62

ijgolding

APRIL 9, 2020

Among other things, their goal has been to establish an understanding of how the customer customer journey MUST become embedded into the way their organisations think and act. Whilst many have ‘mapped’ their journeys, few are actively and continuously ‘managing’ the journey as a living breathing organism!

Insights 124

Insights Customer Journey Mapping Customer Journey Technology 124

TechSee

DECEMBER 11, 2018

For instance, customer satisfaction/retention-related initiatives that demonstrate a clear impact on retention rates, or self-service initiatives that drive a reduction in operational costs, or engagement/customer journey initiatives that clearly correlate with increased sales.

Call Center 182

Call Center 2019 Contact Center Customer Experience 182

Calabrio

MARCH 25, 2025

Today’s market leaders needand many are already relying onstrategies to engage more effectively with their audiences in a two-way dialogue. Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want?

2025 52

2025 Contact Center Customer Journey Mapping Social Media 52

SurveySensum

AUGUST 21, 2024

In fact, for 73% of customers, a good and positive experience is key in influencing their brand loyalties. This makes analyzing and having an accurate understanding of every touchpoint of your customer journey more important than ever. So, let’s take a look at customer journey analytics tools currently trending in the market.

Customer Journey 52

Customer Journey Touchpoint Multi-Channel Demo 52

Retently

MARCH 17, 2025

A good CX report pulls data from multiple sources to give a full 360 view of your customer interactions. Different aspects of the customer journey require different tools, from helpdesk performance to returns, subscription management, and post-purchase experience. They track operational KPIs, not customer insights.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

ClearAction

AUGUST 6, 2019

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.

Customer Journey 48

Customer Journey Insights Customer Journey Mapping Marketing 48

inQuba

JULY 3, 2022

Why deep customer insight is at the heart of better experiences & revenue growth. Customer Journey Management is the process of discovering and optimizing your customers’ journeys, to improve customer experience and achieve positive business outcomes. What is Customer Journey Analytics?

Customer Journey 52

Customer Journey Multi-Channel Touchpoint Customer Journey Mapping 52

InMoment XI

MARCH 21, 2025

In other words, if customers mention your brand and competitor brands in price comparison contexts, youll know to focus on your affordability (if youre cheaper) or your products value (if youre more expensive) in future conversations. Luckily, customer insights teams can always use CI.

Insights 195

Insights Sales Interaction Metrics 195

Interactions

APRIL 2, 2025

The customer journey is optimized and personalized within whatever channel they choose, remembering customers and interactions across channels. This support gives you one less concern when expanding into new areas or when demographics shift in your customer base. million agent minutes in one year.

Retail 62

Retail Average Handle Time Contact Center Innovation 62

SurveySensum

DECEMBER 30, 2024

ChurnZero B2B, SaaS Proactive customer engagement with real-time interactions Automated health score monitoring for predictive insights Data-driven decisions with key CX metrics Automated playbooks for scalable engagement $12,000 annually 4.7 Top 10 CustomerGauge Alternatives in 2025 1.

Customer Success 52

Customer Success Multi-Channel NPS B2B 52

SurveySensum

MARCH 21, 2025

But without real-time customer feedback , how do you know if you’re truly delivering exceptional experiences? By leveraging NPS tools that integrate with HubSpot, you can: Automate survey distribution : Send NPS surveys at key touchpoints in the customer journey. Thats where NPS tools come in.

NPS 52

NPS 2024 2025 Demo 52

BirdEye

MARCH 3, 2025

By using unified messaging and visuals, brands can engage customers on their preferred channels, enhancing satisfaction and loyalty. For businesses, this approach increases engagement, improves the customer journey, boosts conversions, and builds stronger brand affinity, leading to higher sales and long-term customer retention.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

By using unified messaging and visuals, brands can engage customers on their preferred channels, enhancing satisfaction and loyalty. For businesses, this approach increases engagement, improves the customer journey, boosts conversions, and builds stronger brand affinity, leading to higher sales and long-term customer retention.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

GetFeedback

MAY 23, 2019

NPS is an inevitable comparison that surfaces whenever a company launches a Voice of the Customer (VoC) program to optimize their customer experience (CX) strategy. . In essence, VoC gives your customers a voice within your organization. . Tie your responses to meaningful action. Don’t coast on good marks.

NPS 308

NPS Net Promoter Score CEM Metrics 308

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Even if a customer says they are satisfied after a customer support interaction, they still might not repurchase, or use your product a little less.

CEM 186

CEM ROI 2018 Metrics 186

SurveySparrow

AUGUST 16, 2019

Customers love a streamlined buying experience, so businesses that can automate it are going to make a positive impact. Chatbots are a great example of AI customer engagement. They are programmed with conversational algorithms that can be used in several different customer scenarios.

Customer Engagement 58

Customer Engagement Sales Engagement Customer Insights 58

Gainsight

DECEMBER 14, 2020

At scale, this could cost your business its customer retention rate. This means that now, more than ever, is the time for companies to evaluate and optimize customer journeys to keep their customers engaged and happy. A great customer engagement strategy takes customer engagement from reactive to proactive.

Customer Engagement 52

Customer Engagement Engagement NPS Customer Journey 52

BirdEye

DECEMBER 19, 2024

An AI marketing strategy is a framework for incorporating AI into marketing activities to automate tasks, analyze customer data, and deliver personalized experiences at scale. It helps businesses improve efficiency, make data-driven decisions, and enhance customer engagement through AI-powered tools and technologies.

Marketing 52

Marketing Social Media Hospitality ROI 52

InMoment XI

MARCH 24, 2025

Producing localized surveys allows brands to capture specific feedback on that new item or service without confusing customers whove never seen or heard of it. By producing a more personalized survey, brands can enhance customer engagement and improve customer satisfaction with the survey itself.

Demo 195

Demo Culture Feedback Customer Satisfaction 195

SurveySparrow

JUNE 27, 2023

Understanding customers can be tricky, but customer journey analytics tools are here to help. They show you how customers interact with your business. This blog is about the ten best tools you can use in 2023 to improve your customer experiences. What is Customer Journey Analytics?

Customer Journey 52

Customer Journey 2023 Multi-Channel Touchpoint 52

CloudCherry

NOVEMBER 13, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. Even if a customer says they are satisfied after a customer support interaction, they still might not repurchase, or use your product a little less.

CEM 170

CEM ROI 2018 Metrics 170

Totango

JUNE 25, 2019

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. How to Gather Customer Insights that Matter.

Customer Insights 49

Customer Insights Insights Touchpoint Metrics 49