Experience Investigators by 360Connext

JANUARY 21, 2015

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

Customer Journey 283

Customer Journey Customer Journey Mapping Airlines Magazine 283

InMoment XI

NOVEMBER 18, 2024

Customer behavior analysis is the process of studying and interpreting how customers interact with a business at each stage of the customer journey. This involves looking at what customers do, such as browsing, purchasing, or abandoning a page, and understanding why they make those choices.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

Experience Investigators by 360Connext

JULY 13, 2015

Customer journeys are often represented in the same way. They exit into a converting customer. Invite your customers into the process! The linear customer journey map looks great – and like what should be happening. Reward Investments In Customer Loyalty. Humans like things that make sense.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

eglobalis

JULY 31, 2024

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 430

Customer Experience Social Media 2024 B2B 430

CloudCherry

JULY 23, 2019

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. Socializing your journey map is critical. Prioritize fixes based on value to the customer.

Customer Journey Mapping 236

Customer Journey Mapping Customer Journey Net Promoter Score Workshop 236

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. It’s no longer enough to simply deliver products; companies must craft seamless, meaningful customer journeys that lead to long-term success.

Metrics 424

Metrics Customer Success 2024 2023 424

GetFeedback

JULY 23, 2018

Creating an amazing customer experience through omni-channel customer journeys that engage your prospects where they are and help shuttle them through your sales funnel. What is a customer journey map? Why create a customer journey map? Meeting the needs of the customer.

Customer Journey Mapping 218

Customer Journey Mapping Customer Journey Retail E Commerce 218

SurveySensum

OCTOBER 31, 2024

Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers? If you want to discover the answers, then let’s dive deep into an important aspect of customer experience strategy – digital customer engagement. Let’s discover.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

InteractionMetrics

JANUARY 7, 2025

The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an effective CX strategy. Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. What is Customer Journey Mapping?

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Consulting B2B 52

InMoment XI

OCTOBER 23, 2024

In a period of financial anxiety, customers are looking for institutions they can trust. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized. It is a proven way of retaining customers. Proactively communicate with customers.

Banking 195

Banking Customer Experience Financial Touchpoint 195

CSM Magazine

NOVEMBER 26, 2024

A well-designed customer journey has become essential for brand success, with 73% of consumers emphasizing that customer experience strongly influences their purchasing choices. In customer engagement, AI enables businesses to examine behaviors, trends, and preferences, leading to more personalized and meaningful interactions.

Interaction 52

Interaction Engagement E Commerce E-support 52

eglobalis

SEPTEMBER 16, 2024

Understand Your Customer Journey and Customers The first step in any B2B CX strategy is to map out the customer journey. At the local level , mapping the customer journey requires gathering insights directly from local teams.

B2B 378

B2B Customer Experience Customer Centricity Omnichannel 378

Totango

AUGUST 8, 2021

We recommend six best practices for using customer information to improve engagement with your software product and increase the likelihood of customer renewal : Establish Goals and Milestones. Build a Customer Community. Create a Cross-Functional Customer Journey Team. Data-Driven, Goal-Based Engagements.

Customer Engagement 118

Customer Engagement Customer Success Engagement Customers 118

Experience Investigators by 360Connext

MAY 20, 2015

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. We go down every scary pathway and celebrate those parts of the journey that are beacons of best practices.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

ShepHyken

FEBRUARY 26, 2021

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Becoming customer-centric is important for brands to stay in the loop with the competitive world.

Customer Journey 123

Customer Journey Engagement Marketing Social Media 123

InMoment XI

JANUARY 9, 2024

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. Great customer experiences bolster your Customer Lifetime Value (CLV).

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

Experience Investigators by 360Connext

DECEMBER 17, 2014

Invite a customer into your board meetings. Map the customer journey. (Or connect with us and leave it to the pros!). Find some part of the journey to examine more closely each month. Encourage everyone to send hand-written cards to whomever they’d like – customers, prospects, employees, vendors, etc.

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

Totango

MAY 13, 2022

Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. Knowing how your customers feel and what they’re thinking is essential for their satisfaction and your revenue growth. The best way to gain this information is through customer engagement.

Customer Engagement 110

Customer Engagement 2022 Engagement Return on Investment 110

Optimove

FEBRUARY 17, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Customer Engagement 103

Customer Engagement Engagement Net Promoter Score Metrics 103

Experience Investigators by 360Connext

NOVEMBER 24, 2014

A critical part of any customer journey mapping process is understanding what the promise is for customers. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Defining what your aren’t more than what you are.

Customer Experience 304

Customer Experience Customer Journey Mapping Social Media Culture 304

Experience Investigators by 360Connext

OCTOBER 22, 2014

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. The challenge with viewing touchpoints this way is this approach often assumes the customer has a) been in a linear and direct relationship with the organization and b) reads and engages with these touchpoints in meaningful ways.

Touchpoint 302

Touchpoint Customer Journey Mapping Customer Journey Social Media 302

Experience Investigators by 360Connext

MARCH 31, 2015

We’ve put together a quick guide to help you decide when and how to implement new tech to deliver better experiences instead of over-complicating the customer journey and crossing that helpful/creepy line. SXSW: Customer Experience Technology. appeared first on Customer Experience Consulting. I hope you enjoy it!

Technology 265

Technology Customer Experience Social Media 2015 265

Experience Investigators by 360Connext

JANUARY 8, 2015

Our version of mystery shopping at 360Connext is really an attempt at understanding as much of the customer journey as we can. Customer Experience Investigation™ is really about this idea of understanding the actual experience from the customer’s perspective. Have you observed your customers in key moments?

Customer Experience 284

Customer Experience Feedback Customer Journey Social Media 284

Experience Investigators by 360Connext

MAY 27, 2015

She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Want a full workup on her? This sounds deceptively simple.

Customer Experience 272

Customer Experience 2011 Books Customer Journey 272

InMoment XI

OCTOBER 29, 2024

Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge. What Is Customer Loyalty? Customer loyalty defines how willing a customer is to repeat business with a company. Positive experiences compel customers to engage with you again.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

Experience Investigators by 360Connext

SEPTEMBER 24, 2014

Here’s a perfect example of an easily overlooked minor moment in a customer journey which creates an unnecessarily negative nuisance for customers. When a customer like me is unable to access the channel they want me to accept, then I’m helpless. How well do you know your customer journey?

Customer Journey Mapping 282

Customer Journey Mapping Customer Journey Social Media Consulting 282

Experience Investigators by 360Connext

JUNE 22, 2021

Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service. Even customer journey maps can neglect key phases of the customer experience. Review milestones along the customer journey.

Customer Journey Mapping 297

Customer Journey Mapping Customer Journey E-support Customers 297

Experience Investigators by 360Connext

MAY 4, 2015

They’re satisfied beyond doubt, but are they engaged ? Unfortunately, this is where companies and their customers see things differently. According to a recent Mblox survey, 73 percent of businesses fundamentally believe they care for their customers. Only 36 percent of customers feel cared for. The kicker?

Customer Experience 280

Customer Experience Customer Journey Mapping Retail Hospitality 280

inQuba

FEBRUARY 11, 2025

Journey is the Solution. I would like to explain why I believe a journey centric approach is the perfect construct for customer engagement: As we know, any interaction between two humans relies on the knowledge that exists between the two individuals. The title of this newsletter is AI Needs Context for Great CX.

Customer Journey 52

Customer Journey Chief Customer Officer Interaction 2024 52

Experience Investigators by 360Connext

DECEMBER 29, 2014

She can lipread but tweet her first @Anne Reuss More Posts - Website Follow Me: The post 10 Must-Reads for a Better Customer Experience in 2015 appeared first on Customer Experience Consulting.

2015 300

2015 Customer Experience Customer Journey Mapping Touchpoint 300

Blueshift

AUGUST 25, 2023

Two terms that often arise in discussions surrounding customer-centricity are “customer experience” and “customer engagement.” ” While the terms may seem interchangeable, they actually represent distinct aspects of the customer journey.

Customer Engagement 95

Customer Engagement Engagement Customer Experience Customer Centricity 95

Magellan Solutions

SEPTEMBER 6, 2023

It personalizes customer journeys, fine-tunes strategies, and unearths insights hidden within data mountains. 90% of MIT technology review respondents believe AI improves customer satisfaction —meanwhile, 72% swear by its ability to boost loyalty. revenue surge via customer engagement. Why the AI frenzy?

Customer Engagement 98

Customer Engagement Engagement 2023 Social Media 98

Experience Investigators by 360Connext

OCTOBER 24, 2014

Neutralizing pain points in the customer journey is essential to providing a good experience. But consider not just what is “wrong” with the experience, but who and where your customers are when they interact with your brand. If ever you were stuffed up, achy, behind on your work and thinking “I can’t even…” Halls knows.

Connections 277

Connections Brands Online Experience Customer Engagement 277

eglobalis

MARCH 30, 2025

Companies also capture implicit signals: website click patterns, mobile app session logs, support chat lengththese all reflect customer experience quality in real time. A sudden drop in user engagement or a surge in support contacts can flag an issue immediately. A prime example is the enterprise software sector.

Banking 317

Banking NPS B2B Social Media 317

Experience Investigators by 360Connext

JANUARY 5, 2022

You leveraged customer journey mapping and invited various leaders to participate. . These interactive customer journey mapping sessions allowed different teams to understand the customer’s true journey. You invited customers to co-create and validate what you learned. Article] Why Journey Map?

2022 369

2022 Customer Experience Customer Journey Mapping Customer Journey 369

GetFeedback

MARCH 20, 2019

Present your survey in a way that is easy to complete and visually engaging. This method is proven to boost engagement and reduce unsubscribes. The average adult attention span is just 8 seconds , so there is no time to mess around in terms of engaging respondents. Improve your customer journey as you go.

Customer Journey Mapping 255

Customer Journey Mapping Net Promoter Score Customer Journey Touchpoint 255