CSM Magazine

APRIL 18, 2023

How to Use Customer Insights to Increase ROI Customer insights solutions can provide valuable information about your customers, what they like and dislike, and how they behave. Analyzing this data allows you to tailor your marketing and sales efforts to meet their needs and preferences better.

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

CX Accelerator

OCTOBER 7, 2019

As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. Consider how to eliminate these points and allow them to pass on the positive, convenient experience to your customers. Engage non-customer-facing roles.

Customer Experience 182

Customer Experience Contact Center Return on Investment Employee Experience 182

CX Accelerator

OCTOBER 7, 2019

As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. Consider how to eliminate these points and allow them to pass on the positive, convenient experience to your customers. Engage non-customer-facing roles.

Customer Experience 182

Customer Experience Contact Center Return on Investment Employee Experience 182

Optimove

DECEMBER 24, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) This means constantly evaluating which pathways are worth investing in and which should be discarded.

2025 52

2025 Return on Investment ROI Download 52

Alida

MARCH 21, 2018

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. What they need is a full picture—the “why” of customer behavior.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. I realize that this is a debate between people who like words and people who like numbers.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Calabrio

FEBRUARY 25, 2025

Brands should consider outsourcing contact centre technology services to alleviate the strain on resources and allow a team of experts to help maximise return on investment. And while there is generally a stigma around the word outsourcing, it doesnt have to be that way.

Management 52

Management Return on Investment Webinar Technology 52

Ecrion

JUNE 2, 2020

. “For businesses across industries, customer communications and the customer journey are critical to retention and growth. This enhanced version of Ecrion’s latest release, along with the DX applications, allow businesses a way to humanize their customer communications. About Ecrion Software.

Customer Experience 105

Customer Experience CEM Return on Investment Insurance 105

BirdEye

DECEMBER 19, 2024

An effective AI marketing strategy transforms how businesses understand and engage with customers. An AI marketing strategy is a framework for incorporating AI into marketing activities to automate tasks, analyze customer data, and deliver personalized experiences at scale.

Marketing 52

Marketing Social Media Hospitality ROI 52

OpinionLab

NOVEMBER 1, 2016

As I spoke with customers and analysts, and listened to the keynote presentations, I found emerging commonality across three main themes: 1) Mobile is a mainstay. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 98

2016 Innovation Return on Investment Airlines 98

Joe Rawlinson

JANUARY 6, 2016

While technology certainly has advanced to the point where it’s possible to quickly gather a tremendous amount of data about the customer experience , it can only track customer interactions and engagement. What they fail to effectively measure is the emotional connection that customers have or don’t have with a company.

Exceptional Customer Service 104

Exceptional Customer Service Metrics Customer Service Average Handle Time 104

Think Customers

JULY 16, 2015

Measuring the return on investment of any campaign, tool, or strategy is crucial, but it can be a murky endeavor. Consider customer experience initiatives.

ROI 88

ROI Return on Investment Customer Experience Professionals Measurement 88

Totango

MARCH 16, 2021

Engagement: prospects interact with a brand’s website and become freemium users. Conversion: freemium users convert to paying customers. Onboarding: customers complete the set-up process to begin using their purchase and deriving the value they paid for. How to Optimize Your B2B Customer Journey.

B2C 118

B2C Customer Journey B2B Customer Journey Mapping 118

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

2023 111

2023 Consumers Brands Marketing 111

Lithium

APRIL 5, 2022

[Podcast] Empowering Your Audience by Breaking Down Barriers In this episode, we speak with Mary Taylor , ( @mtaylor26440 ) Community Manager at Intel, about enabling and rewarding open dialogue for deeper customer engagement and return on investment. Available On-demand. Want a chance to be a part of this elite group?

Return on Investment 97

Return on Investment E-support Webinar Contact Center 97

Optimove

JUNE 15, 2023

Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? These campaigns offer consistency and reach, allowing you to proactively engage with your audience regularly.

Marketing 98

Marketing Return on Investment E-support Events 98

Think Customers

JUNE 4, 2015

No one disputes that treating customers well is the right thing to do: Virtually all respondents in a Forrester Research survey of CX professionals said that executives at their companies consider customer impact to be at least somewhat important when making business decisions.

Net Promoter Score 85

Net Promoter Score Return on Investment Measurement ROI 85

Education Services Group

APRIL 25, 2021

Or, you might be squarely in the Operationalize phase but still have to work to do on your customer segmentation or engagement models. As a Customer Success leader, you’re probably working on all of these capabilities all of the time. Here are the final six capabilities for a well-designed Customer Success organization.

Customer Success 91

Customer Success White Paper Roadmap Customer Journey Mapping 91

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods.

Marketing 93

Marketing Social Media B2C Advertising 93

SurveySensum

JUNE 25, 2019

Technology is the savior for those restaurants which demand a quicker and easier way to know what customers are talking about them. Turn a bad experience into a good one: If restaurants take instant actions on every feedback, they can go a long way and assure greater return on investment in terms of building super fans.

Guest Experience 75

Guest Experience Management Hotels Return on Investment 75

Totango

JUNE 28, 2022

Let’s look at three things CMOs should do during tumultuous economic times to support their current customer base and promote retention and expansion. . Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base. Make Your Company Relevant .

Return on Investment 78

Return on Investment Competitive Advantage ROI Communication 78

Lithium

MARCH 23, 2022

If there is something to be learned from today's guest, it’s that all organizations can benefit from simply talking to their customers. In this episode, we speak with Mary Taylor , ( ) Community Manager at Intel, about enabling and rewarding open dialogue for deeper customer engagement and return on investment.

Return on Investment 52

Return on Investment ROI Customer Engagement Engagement 52

ShepHyken

NOVEMBER 1, 2019

Channels: Whether the customer is interacting with your business through social media, retail stores or a mobile app. Customer Journey Mapping can be divided into three categories: The Typical B2B Customer Journey Map: Pictorially represents touchpoints a customer engages with through the journey.

Customer Journey Mapping 87

Customer Journey Mapping Customer Journey Customer Experience Touchpoint 87

Oracle

MARCH 5, 2019

It designates a strategy where companies leverage a combination of multiple touchpoints, both online and offline, to spread the word about what they offer and build customer loyalty. Customers will only stay tuned for your marketing information as long as you keep it useful, unique, and insightful.

Omnichannel 72

Omnichannel Marketing Return on Investment Advertising 72

BirdEye

NOVEMBER 7, 2023

Modern engagement Texting abbreviations can help you connect well with the younger audience. Engaging with the community Companies can connect with their target audience on a personal level by using text abbreviations on platforms like X or Instagram. Say goodbye to missed customer touchpoints and elevate your service game.

Social Media 116

Social Media Communication ROI Sales 116

Customer Bliss

AUGUST 22, 2018

You may have seen in the news recently that Walmart hired its first CCO , Janey Whiteside, who managed benefits and services – which also included customer engagement, at American Express. Make a real difference to your customers. Does your company need a CCO? CX #CustExp Click To Tweet.

Chief Customer Officer 133

Chief Customer Officer Leadership Metrics Return on Investment 133

Magellan Solutions

AUGUST 23, 2023

It guarantees the highest possible return on investment. Mutiny customizes website content, design, and calls to action based on user preference. This level of personalization improves the following: User Engagement Reduces bounce rates Increases conversion rates 5. Top AI Tools for Marketing in 2023 1.

Marketing 98

Marketing Social Media Advertising ROI 98

OpinionLab

NOVEMBER 1, 2016

As I spoke with customers and analysts, and listened to the keynote presentations, I found emerging commonality across three main themes: 1) Mobile is a mainstay. One Forrester analyst coined the term “landmarks” to describe the critical moments that matter in the customer journey.

2016 60

2016 Innovation Return on Investment Airlines 60

Opinionator

JANUARY 8, 2021

The power of ROI (return on investment) is undeniable when measuring customer experience. Even a small increase in positive customer experience (CX) can propel your revenue to new heights, increasing company profits considerably. Customers are more likely to stay with a company they feel good about.

ROI 98

ROI Customer Experience Advertising Return on Investment 98

Comm100

MAY 13, 2020

Research shows that companies with extremely strong omnichannel customer engagement retain on average 89 percent of their customers, compared to 33 percent for companies with weak omnichannel customer engagement. It should be easy to implement, and provide a solid return on investment (ROI).

Omnichannel 59

Omnichannel Download Return on Investment Customer Engagement 59

ClearAction

MARCH 23, 2015

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?

Government 86

Government Customer Experience Customer Journey Mapping Return on Investment 86

Optimove

JUNE 18, 2024

Through geofencing and beaconing technologies, personalized proximity messaging offers a unique opportunity to engage customers in real-time with tailored content and offers sent directly to their smartphones. Optimove’s 2024 Report on Marketing Fatigue reveals that most consumers want relevant messages only.

Marketing 52

Marketing Download Return on Investment ROI 52

BirdEye

MAY 6, 2024

But imagine if there were a solution that streamlined operations, identified growth opportunities, and empowered you to showcase your return on investment (ROI). Birdeye’s Command Central directly addresses these issues by giving you a single dashboard to keep an eye on your client’s engagement and interactions.

ROI 64

ROI Multi-Channel Return on Investment Demo 64

ClientSuccess

JUNE 8, 2022

As a modern customer success professional, you probably read all the books on delivering incredible customer experiences, follow all the thought leaders on LinkedIn who share tips and tricks on daily customer engagement, and check your favorite blogs regularly to stay up-to-date on industry trends.

Return on Investment 52

Return on Investment Webinar Customer Retention Books 52

CSM Magazine

OCTOBER 12, 2022

Appreciate Business Services (ABS) – The home of Love2shop – have officially launched a ‘game-changer’ modular engagement platform for UK businesses looking to boost productivity, motivation and employee/customer satisfaction. . New customers will enjoy a competitive, fully integrated and affordable platform.

Sales 52

Sales Hospitality Return on Investment 2022 52

Customer Bliss

AUGUST 22, 2018

You may have seen in the news recently that Walmart hired its first CCO , Janey Whiteside, who managed benefits and services – which also included customer engagement, at American Express. Make a real difference to your customers. Does your company need a CCO? CX #CustExp Click To Tweet.

Chief Customer Officer 107

Chief Customer Officer Leadership Metrics Return on Investment 107

BirdEye

FEBRUARY 21, 2023

Twitter Twitter is fast-paced and offers a lot of opportunities for real-time engagement. Instagram Stories and Instagram Live provide businesses with additional opportunities to increase engagement and connect with potential customers. Plus, learn about LinkedIn marketing hacks to grow your business.

Social Media 98

Social Media Management Multi-Channel ROI 98