Remove Customer Engagement Remove Loyalty Programs Remove Multi-Channel
article thumbnail

How to Master Post-Purchase Journeys 

Optimove

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. When and How to Transition to Multi-Channel? Many CRM programs, especially post-purchase journeys, often begin with a single channel.

article thumbnail

McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Somewhere in the middle are hospitality companies.

article thumbnail

Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

article thumbnail

Loyalty + CX: Bridging Customer Engagement Disciplines

Currency Alliance

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59
article thumbnail

Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Stores can use these surveys through various channels like email, in-app, chat/messenger, or SMS. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active. Why NPS Surveys Post-Renewal?

Retail 109
article thumbnail

Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45