ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Loyalty 52

SurveySensum

NOVEMBER 5, 2024

Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. NikePlus is a textbook example of how to do customer loyalty right. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

ProProfs Chat

MAY 31, 2019

Increasing customer retention by just 5% boosts your profits by 25-95%. 20% of customers are typically responsible for 80% of a company’s revenue. # How to Cultivate Customer Loyalty. The question arises as to what approach should a business take to cultivate brand loyalty among its customers.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score Omnichannel 66

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

ShepHyken

FEBRUARY 3, 2025

An elevated customer experience often allows companies to charge a premium price and cultivate a loyal customer base. Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs. Quotes: “Customer service begins before the sale.

Loyalty Programs 80

Loyalty Programs Loyalty Connections Brands 80

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Optimove

JUNE 22, 2023

Personalized promotions: Beacons are perfect for delivering targeted offers and promotions to customers based on their location, purchase history and preferences. ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Customers 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

ShepHyken

DECEMBER 9, 2022

And in today’s digital age, customer service is now more important than ever before. So how can you make sure that your customer journey is aligned with your brand expectations? And more importantly, how can you ensure that it’s not costing you sales? What do customers expect from contact centers? .

Customer Journey 126

Customer Journey Brands Sales Contact Center 126

CSM Magazine

OCTOBER 21, 2024

Loyalty Pays Off: Reward Your Customers Casinos are brilliant at keeping their players hooked with loyalty programs. A strong loyalty program doesn’t just bring people back – it makes them feel appreciated. A strong loyalty program doesn’t just bring people back – it makes them feel appreciated.

Retail 52

Retail Customer Service Loyalty Programs Loyalty 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Consumers Brands 53

Win the Customer

SEPTEMBER 21, 2020

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. And to add a personal touch to your local store, you can consider adding Sales tags as well as floor decals. What is Customer Retention?

E Commerce 52

E Commerce Sales Customer Engagement E-support 52

Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. This tactic keeps brands at the forefront and drives additional sales during slower periods.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Optimove

DECEMBER 11, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The 5 best practices to convert new customers into loyal customers Below are the five best practices for turning new customers into loyal ones for years to come.

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

Customer Bliss

OCTOBER 11, 2016

Mark Weinstein is the Senior Vice President of Customer Engagement, Loyalty and Partnerships for Hilton Worldwide. Like many customer experience executives, he searched for a career path that matched his skills and passion for helping customers comprehensively across the business. Episode Overview.

Chief Customer Officer 0

Chief Customer Officer Hospitality Travel Hotels 0

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Re-engaging the 80%.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Currency Alliance

FEBRUARY 26, 2021

Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentives must be tailored to the customer’s context.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

PeopleMetrics

APRIL 10, 2017

Too many businesses put all their efforts towards optimizing their sales funnels and forget about what comes after a customer makes a purchase. The sale is the beginning of your customer relationship, not its culmination. Here are a few excellent strategies you can use to make loyal promoters out of your customers.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Ecrion

JULY 23, 2020

Customer Account Creation | 3. Stellar Customer Service | 6. Establish a Loyalty Program | 7. Many brands place a heavy emphasis on customer acquisition in order to increase their sales numbers. But, customer retention is something just as important. Establish a Loyalty Program.

Customer Retention 102

Customer Retention Loyalty Programs Loyalty Social Media 102

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. It just won’t grow with stand-alone loyalty programs.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

InMoment XI

OCTOBER 4, 2024

CXM will help you improve customer retention by giving you a better understanding of your customers. It increases revenue by bringing more sales from existing customers. By guiding you toward practices that improve customer satisfaction, CXM helps you boost sales. It enables continuous improvement.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

InteractionMetrics

MARCH 27, 2025

Thats customer retention at workusing incentives and positive experiences to keep you coming back. Customer retention matters because keeping your customers is easier than chasing new ones. Because your existing customers have already said “yes” to your brand at least once.

Customer Retention 52

Customer Retention Metrics Net Promoter Score Loyalty Programs 52

BirdEye

JULY 5, 2023

This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

InMoment XI

OCTOBER 8, 2024

Did you know that when you improve customer experience , you can realize financial benefits that directly affect the growth of your organization? Customer experience programs are built upon strategies for gathering customer feedback, analyzing voice of the customer data, and implementing changes to the customer experience.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. Recommendations are what drive Amazon sales.

Customer Centricity 98

Customer Centricity Loyalty Programs Loyalty Financial 98

Help.com

MARCH 14, 2016

71% of customers are ready and willing to part ways with your company. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers. Make your business more customer-centric. “A Reward loyal customers. Video in customer support is growing.

2016 45

2016 Customer Engagement Engagement Social Media 45

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

ShepHyken

OCTOBER 6, 2023

In this piece, we will help you navigate the intricacies of building customer loyalty and how to use unconventional tools and technology to achieve success. Providing Exceptional Customer Experiences Creating exceptional experiences at every touchpoint of the customer journey is vital.

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2023 Loyalty Social Media Loyalty Programs 66