Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . And that’s where research really yields ROI.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

Alida

OCTOBER 23, 2017

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. Track your functional ROI. Ongoing customer engagement results to higher research output and lower expenses.

ROI 153

ROI Customer Relationships Insurance Advertising 153

InMoment XI

FEBRUARY 3, 2025

The opposite may be true of a The quality you know and love message, which could be seriously off-putting to negative sentiment customers but highly converting among those with positive user experiences. Better Campaign ROI CI-enhanced marketing can also improve your campaign ROI. per click is a common range).

Social Media 195

Social Media Events Call Center Multi-Channel 195

inQuba

OCTOBER 22, 2024

To give you a sense of the ROI, consider the following case studies: Journey Orchestration ROIs The client is a leading financial service provider and offers truly unique solutions to the market. We have an excellent relationship with them and they are enjoying really great ROI.

ROI 52

ROI Customer Journey Financial Engagement 52

SurveySensum

OCTOBER 31, 2024

Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers? If you want to discover the answers, then let’s dive deep into an important aspect of customer experience strategy – digital customer engagement. Let’s discover.

Customer Engagement 52

Customer Engagement Engagement 2024 Social Media 52

eglobalis

MARCH 4, 2025

According to Forrester, conversational AI especially with new generative AI has emerged as one of the top technologies delivering relative fast ROI, with the biggest impacts in e-commerce, sales, and customer service and experience. When handling VIP customers or high-value transactions requiring personalized service.

Contact Center 199

Contact Center Virtual Agent Healthcare E-support 199

eglobalis

JULY 31, 2024

CDPs and data integration tools streamline data collection and unify customer profiles, providing a holistic view that aids in delivering consistent and personalized experiences. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

SurveySensum

OCTOBER 22, 2024

These surveys help businesses engage with their customers in the digital world with the help of quick and engaging methods like polls, quizzes, etc. With this survey, businesses can interact directly with their followers, collect real-time customer insights, and enhance customer engagement.

Social Media 52

Social Media Customer Engagement Engagement Feedback 52

Beyond Philosophy

NOVEMBER 10, 2014

Blogs Customer Experience CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience books customer experience industry customer experience management Customer Experience Program customer experiences (..)

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Opinionator

JANUARY 8, 2021

The power of ROI (return on investment) is undeniable when measuring customer experience. Even a small increase in positive customer experience (CX) can propel your revenue to new heights, increasing company profits considerably. A high ROI ratio is what companies look for. What is Customer Experience?

ROI 98

ROI Customer Experience Advertising Return on Investment 98

Optimove

FEBRUARY 17, 2025

By integrating multi-channel strategies, real-time analytics, and dynamic personalization, retailers can optimize each customer journey, ensuring messages resonate and drive engagement. Retailers can significantly boost customer engagement by tailoring messages to the specific needs and preferences of their audience.

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

ProProfs Chat

MARCH 13, 2020

Thanks to omnichannel customer engagement , businesses can now engage customers and deliver a personalized and contextual experience for every interaction. So, what is omnichannel customer engagement? . Benefits of Omnichannel Customer Engagement and Omnichannel Support.

Omnichannel 110

Omnichannel Customer Engagement Engagement E Commerce 110

Totango

FEBRUARY 28, 2020

Creating a strong customer engagement strategy makes sure every interaction delivers that value. At the same time, an effective engagement strategy incorporates much more than 1:1 touchpoints, and considers engagements such as 1:many opportunities, including communities, events, advocacy, and learning.

Customer Engagement 93

Customer Engagement Engagement Webinar Touchpoint 93

Experience Investigators by 360Connext

OCTOBER 2, 2014

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study.

Customer Experience 297

Customer Experience 2012 2013 2014 297

Totango

SEPTEMBER 22, 2020

By fueling all of the above strategies with accurate and timely customer information, you can turn customer engagement, renewal , and growth into practical, repeatable, and achievable goals. The first step in building strong customer engagement is understanding the current customer experience.

Customer Engagement 102

Customer Engagement Engagement Customer Journey Customer Success 102

Ecrion

JULY 8, 2020

Interacting with your audience isn’t always optimized, though, which may result in you not getting as much out of your customer relationships as you could. Fortunately, making use of a customer engagement platform can resolve many of these issues. Improving Customer Service. Improving Customer Service.

Customer Engagement 89

Customer Engagement Engagement ROI Fashion 89

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Experience Investigators by 360Connext

JANUARY 28, 2020

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

2020 250

2020 Net Promoter Score ROI Metrics 250

CloudCherry

MARCH 19, 2018

First and foremost, brands need to have a clear understanding of their CX investments and the ROI they’re looking to extract from it. • Use this data to come up with more personalized strategies for different customer segments. But often they fail to quantify the financial impacts of these initiatives.

Customer Experience 247

Customer Experience Lifetime Customer Financial Culture 247

TechSee

DECEMBER 11, 2018

2019 will be a critical year for call center customer experience strategy: either they will finally move the needle or risk elimination. To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. Aligning business objectives with contact center performance.

Call Center 182

Call Center 2019 Contact Center Customer Experience 182

InMoment XI

JULY 19, 2023

Implementing CX Technologies: With their expertise in CX technologies, customer experience experts can help you adopt and integrate cutting-edge tools such as AI chatbots, sentiment analysis platforms, and omnichannel solutions. These technologies streamline interactions, personalize experiences, and enhance customer engagement.

Customer Experience 195

Customer Experience ROI Customer Centricity Omnichannel 195

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers.

Blog 124

Blog Brands Engagement ROI 124

CX Accelerator

OCTOBER 7, 2019

As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. Hence, if you start with the EX, you will improve your customer experience. However, most employees do not hear much about customers’ realities, experiences, and expectations.

Customer Experience 261

Customer Experience Contact Center Return on Investment Employee Experience 261

Thematic

JUNE 17, 2024

Measuring the ROI of your Voice of the Customer (VOC) program can be a challenge for many businesses. While VOC data holds valuable insights, it’s often difficult to quantify the impact of these insights on business outcomes like revenue growth, customer retention, and overall business growth.

ROI 62

ROI Net Promoter Score Return on Investment Multi-Channel 62

inQuba

JANUARY 12, 2025

The ROI definitely flowed from Jobs masterful marketing capabilities. The result of our approach is the ability to determine the customer profitability of customers as they navigate the customer journey, truly bringing ROI to the marketer and the ability to understand the emotional impact on the customer.

ROI 52

ROI Marketing Multi-Channel 2024 52

CloudCherry

OCTOBER 25, 2018

On September 27th, I had the great pleasure of moderating a panel at CEM Asia attempting to answer the question: How do business leaders quantify the ROI of CX? For Raju, measuring customer experience over the customer journey has provided the necessary insight for calculating ROI.

CEM 170

CEM 2018 ROI Metrics 170

Optimove

FEBRUARY 10, 2025

Retention strategies help marketers not only maximize the value of their existing customer base but also serve as a blueprint for smarter acquisition strategies. Balancing acquisition with a strong retention plan is essential to driving marketing ROI. Retention delivers better ROI when budgets are tight.

Marketing 59

Marketing ROI Download Loyalty 59

Customer Bliss

AUGUST 29, 2017

A very intriguing dimension of a company we all know so well, and you’ll be intrigued to hear how customer experience is a key part of how they help companies grow. Rhonda Basler currently leads the Customer Engagement team at Hallmark Business Connections, Hallmark’s B2B subsidiary. About Rhonda.

Connections 178

Connections Customer Experience Net Promoter Score B2B 178

CloudCherry

DECEMBER 1, 2018

Customer support has years of customer conversations stored in their help desk. Marketing collects customer engagement data in various operational platforms. It’s even more difficult to measure the impact introducing proactive service has on the customer experience. Personalized marketing automation.

CEM 186

CEM ROI 2018 Metrics 186

InMoment XI

FEBRUARY 12, 2024

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. How Does Integrated Customer Experience Work?

NPS 195

NPS Net Promoter Score Effort Score ROI 195

inQuba

OCTOBER 22, 2024

To give you a sense of the ROI, consider the following case studies: Journey Orchestration ROIs The client is a leading financial service provider and offers truly unique solutions to the market. We have an excellent relationship with them and they are enjoying really great ROI.

ROI 52

ROI Customer Journey Financial Engagement 52

Alida

JULY 11, 2018

To be a true strategic asset for the company, insight teams need to use their expertise to call out potentially false assumptions about customers, according to Joel. As for ROI, Joel said there are different ways of measuring the contribution of the research team. is important—and something that insight can help answer.

Insights 141

Insights Brands Banking ROI 141

BirdEye

DECEMBER 19, 2024

An AI marketing strategy is a framework for incorporating AI into marketing activities to automate tasks, analyze customer data, and deliver personalized experiences at scale. It helps businesses improve efficiency, make data-driven decisions, and enhance customer engagement through AI-powered tools and technologies.

Marketing 52

Marketing Social Media Hospitality ROI 52

InMoment XI

APRIL 23, 2024

And by doing so, you’ll see rapid, proven ROI across your programme from retention, to customer acquisition, from share of wallet growth, to cost to serve reduction. This enables businesses to personalise customer engagement strategies, continuously improve their offerings.

Social Media 195

Social Media Insights Feedback Loyalty 195

InMoment XI

AUGUST 13, 2024

For example, it can predict how changes in agent behavior, communication strategies, or customer engagement practices might impact customer satisfaction scores, sales conversion rates, or operational efficiency. To see the ROI you can get from InMoment’s platform, check out our ROI calculator !

Social Media 195

Social Media 2024 Return on Investment Contact Center 195

Optimove

DECEMBER 24, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.)

2025 52

2025 Return on Investment ROI Download 52