eglobalis

FEBRUARY 24, 2025

AI offers powerful real-time data, but its human strategy that ensures alignment with long-term customer success in B2B ecosystems. B2B customer expectations are always evolving. Customers expect empathetic solutions, not rigid, machine-driven responses. Continuous adaptation required. CX is not going anywhere.

2030 292

2030 B2B Culture Innovation 292

eglobalis

NOVEMBER 5, 2024

His insights have guided countless companies to create impactful customer interactions that have become the benchmark for customer expectations. Moreover, Solis’s consistent emphasis on putting the customer at the heart of innovation is a cornerstone of his work.

Leadership 466

Leadership Innovation Books Social Media 466

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

InMoment XI

APRIL 3, 2025

The customer experience economy is booming, and businesses are rapidly shifting from traditional customer service models to fully immersive, experience-led strategies. Its no longer about just resolving customer issuesits about crafting meaningful, emotionally resonant experiences that drive loyalty and commercial success.

Culture 195

Culture Social Media Government Loyalty 195

GetFeedback

SEPTEMBER 18, 2019

Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand.

Loyalty 257

Loyalty Touchpoint Books Article 257

InMoment XI

APRIL 3, 2024

Your brand needs to deliver on all fronts in order to create a memorable experience for these customers. Customer Expectations First of all, customers want and are coming to rely on the digital experience. Let’s get into the details.

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

InMoment XI

NOVEMBER 21, 2022

Many companies underestimate the value of customer trust and loyalty when it comes to driving higher revenue growth. It might sound counterintuitive, but convincing existing customers to return is more important than gaining new ones. In fact, returning customers spend 67% more than first-time buyers.

Loyalty 195

Loyalty Social Media Banking Customer Journey 195

eglobalis

APRIL 6, 2025

Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer? In B2B, value is measured as an exchange : the buyer gains measurable business outcomes, and the supplier earns revenue, access, or loyalty.

Contact Center 271

Contact Center B2B Competitive Advantage 2023 271

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. Similarly, the LATAM, NAM and EMEA, with their distinct market dynamics and customer expectations, are greatly benefiing from tailored MarTech strategies to enhance CX.

Customer Experience 430

Customer Experience Social Media 2024 B2B 430

InMoment XI

DECEMBER 10, 2024

But, what if you could predict and reduce customer churn to retain customers at risk of leaving you? With the right strategies and tools, you can prevent customers from taking their business elsewhere. The key is to build trust and loyalty through positive experiences that convert potential losses into growth opportunities.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

eglobalis

MARCH 13, 2025

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.

Leadership 235

Leadership B2B B2C Net Promoter Score 235

InMoment XI

MAY 17, 2024

Maintaining customer loyalty has become increasingly challenging in today’s digital-first environment. In a recent podcast featuring Simon Fraser, VP Insights and Consultancy at InMoment, and Stanford Swinton, key strategies to secure brand loyalty amidst the evolving landscape of customer experience (CX) were discussed.

Loyalty 195

Loyalty Brands Net Promoter Score Omnichannel 195

InMoment XI

OCTOBER 30, 2024

Insurance companies that can successfully provide seamless experiences will likely come out on top with a base of satisfied and loyal customers. There are various types of customer experiences in the insurance sector. They expect fast claims processing and personalized health management.

Insurance 195

Insurance Customer Satisfaction Customer Experience Multi-Channel 195

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. In the end, why do we talk so much about NPS?

NPS 456

NPS Feedback Net Promoter Score B2C 456

eglobalis

AUGUST 13, 2024

This symbiotic relationship has led to a continuous evolution in technology, pushing the boundaries of what customers expect and experience. By exploring these aspects, we aim to understand why Samsung leads in design, why Apple enjoys unparalleled brand loyalty, and the challenges both companies face in the future.

E-support 509

E-support Innovation Customer Centricity Loyalty 509

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. Introduction We’re not here to drive the final nail into the coffin of NPS.

NPS 440

NPS Net Promoter Score Metrics 2025 440

InMoment XI

OCTOBER 23, 2024

Customers expect to walk into a branch and want to immediately feel valued. Needless to say, providing a memorable customer experience in banking should be a top priority for all financial institutions. With many customers considering switching banks, a positive customer experience can be the deciding factor in retaining them.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

NOVEMBER 18, 2024

Why Is Customer Behavior Analysis Important Customer behavior analysis provides information that helps businesses meet customer needs, build stronger relationships, and drive business growth. It also reveals revenue-driving behaviors, which can be valuable information for customer loyalty programs.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

DECEMBER 3, 2024

Stages of Customer Experience Maturity Investigate Initiate Mobilize Scale Embed CX maturity starts from a static phase of identifying the first steps and concludes with integrating strong CX practices. The framework encourages continuous evolution to adapt to shifts in customer expectations.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

Bill Quiseng

APRIL 1, 2022

QUI QUOTE: Nobody raves about a company that meets customer expectations. When you are working in customer service, you have been happy that your customers leave satisfied. You were happy because, in the end, you met their expectations and they were satisfied. Or you solved their problem for them.

Customer Expectations 183

Customer Expectations Customers Customer Service Loyalty 183

eglobalis

JANUARY 7, 2025

Real-world examples show that B2B companies leveraging Design Thinking report improved customer satisfaction, increased loyalty, and streamlined processesdirectly impacting their bottom line. It is particularly effective in navigating complex ecosystems involving multiple stakeholders.

B2B 290

B2B Innovation 2025 User Experience 290

eglobalis

JUNE 27, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Customer Experience 455

Customer Experience Customer Centricity Net Promoter Score Government 455

eglobalis

MARCH 24, 2025

Delta Air Lines maintained robust human support channels alongside AI chatbot deployments, explicitly responding to customer dissatisfaction with AI-only service options. This preference confirms that AI solutions alone remain insufficient for fully meeting nuanced customer expectations, emphasizing the ongoing necessity for human empathy.

Contact Center 328

Contact Center Virtual Agent Banking Telecommunications 328

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. While the USA leads in delivering superior customer experiences, Europe and the UK often lag behind.

Customer Experience 490

Customer Experience Innovation Customer Centricity Culture 490

InMoment XI

MAY 14, 2022

The customer stories shared at various touch points throughout the customer journey not only capture the thoughts, feelings, and attitudes within each unique experience, but confirm the congruence—or lack thereof—between customer expectations and the reality of the experience delivered. Retail Pharmacy.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

InMoment XI

NOVEMBER 4, 2024

It’s essential for businesses to understand the FTC’s guidelines and why adhering to them is not only a legal obligation but also a pathway to building sustainable trust and customer loyalty. Violating customer trust can take years to recover from, if at all. Respond to reviews to provide the necessary context and empathy.

Social Media 195

Social Media 2024 Financial Consumers 195

GetFeedback

DECEMBER 21, 2018

Only 19% of businesses report that they have a dedicated customer experience team to manage the experience. ( Genesys ). 30% of consumers are switch providers because they feel that there is no reward for loyalty. 30% of consumers are switch providers because they feel that there is no reward for loyalty. CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Experience Investigators by 360Connext

FEBRUARY 13, 2024

Ready to navigate the choppy waters of customer expectations? Take a seat with Jeannie Walters as we chart a course through the complex seas of customer experience management challenges. We look candidly at the real-world repercussions of failing to fulfill promises.

Customer Expectations 143

Customer Expectations Customer Experience Management Loyalty Customers 143

TechSee

NOVEMBER 27, 2024

By actively listening to customers and gathering relevant information, enterprises can tailor their communication and service offerings accordingly. When customers feel heard and valued, they are more likely to develop trust and loyalty toward the brand. 47% improvement in Net Promoter Score (NPS).

2025 124

2025 Customer Experience Customer Centricity Net Promoter Score 124

PeopleMetrics

JANUARY 21, 2025

Net Promoter Score (NPS) has been a cornerstone of Voice of the Customer (VoC) programs for decades. As I wrote in Listen or Die in 2017, NPS is simple, powerful, and universally understooda trusted measure of how well youre building loyalty among your customers. However, NPS isnt perfect.

NPS 118

NPS Net Promoter Score E Commerce E-support 118

eglobalis

DECEMBER 4, 2024

While AI will undoubtedly enhance certain aspects of CX, this view oversimplifies the multifaceted nature of customer expectations and underestimates the continuous adaptation required to meet evolving demands in global markets. CX professionals ensure that businesses remain agile in addressing these changes.

2030 419

2030 B2B Culture Government 419

InMoment XI

MAY 3, 2022

In our 2022 Experience Trends Report we discovered that Gen Z customers and employees in the U.S. It just means we need to evolve with customers’ expectations. If they don’t believe your business is improving customer satisfaction efforts overtime, then their loyalty will dwindle.

Insurance 370

Insurance Return on Investment Voice of Customer ROI 370

InMoment XI

OCTOBER 28, 2021

In my previous role leading customer experience for Hertz, I was also responsible for Voice of the Customer, CRM, and Loyalty. We also had a Customer Experience Council to engage the rest of the organization. At InMoment, our Continuous Improvement Framework has 5 stages: Design Listen Understand Transform Realize.

Airlines 370

Airlines Government Webinar ROI 370

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. The solution?

Management 115

Management Customer Experience Roadmap NPS 115

InMoment XI

AUGUST 17, 2023

The Net Promoter Score (NPS) metric reveals the essence of customer sentiment and unlocks the path to business success, so it is important that you take the time to uncover net promoter score drivers. By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction.

Net Promoter Score 370

Net Promoter Score NPS Customer Satisfaction 2023 370